Crest (toothpaste) Audience in United States

Crest (toothpaste) logo

Crest (toothpaste) has an estimated audience of 2,503,242 people in United States. 58.2% are female, 41.8% are male, average age 36.9. Top regions: Oklahoma, California, Texas. Top brand affinities: Alan Tudyk, Tooth, Electric toothbrush, Toothless, Bad Teeth.

The average Crest (toothpaste) fan in United States is 36.9 years old, more female, and lives primarily in Oklahoma. The audience is concentrated in Oklahoma, California, Texas. Top brand affinities include Alan Tudyk, Tooth, Electric toothbrush, with strongest over-indexing on Alan Tudyk (23.19× the country average). Demographically, the Crest (toothpaste) audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair

Demographics of Crest (toothpaste) fans

Demographic split for Crest (toothpaste) audience in United States
MetricValue
Female58.2%
Male41.8%
Average age36.9
Estimated audience size2,503,242

Audience persona

The typical Crest (toothpaste) fan in United States is more female, around 36.9 years old, with strong Family Orientation tendencies and a notable affinity for Alan Tudyk.

Top regions in United States

Top regions ranked by reach for Crest (toothpaste) in United States
RegionReachAffinity
Oklahoma425,31115.3×
California247,8900.9×
Texas193,1220.9×
Florida140,7140.83×
New York126,1440.9×
Illinois64,2000.77×
Georgia62,9650.82×
Pennsylvania59,7600.71×
North Carolina57,9120.77×
Ohio54,3490.7×
Virginia51,8230.85×
New Jersey49,9330.78×
Michigan47,4790.73×
Washington42,4260.84×
Massachusetts42,1500.85×
Tennessee37,5150.75×
Arizona37,0720.73×
Indiana33,0570.72×
Maryland31,5410.73×
Missouri31,3180.78×
Minnesota28,0150.78×
Louisiana26,0040.81×
South Carolina25,2920.67×
Alabama24,6280.7×
Wisconsin24,4090.65×
Colorado23,8480.6×
Kentucky21,6840.69×
Oregon20,6820.72×
Connecticut19,3200.77×
Iowa15,8570.77×
Mississippi15,1530.73×
Arkansas14,9620.73×
Kansas14,7880.75×
Utah14,5030.65×
Nevada14,4160.6×
New Mexico8,6100.69×
Nebraska8,2370.66×
Idaho7,5420.6×
Hawaii7,5190.7×
West Virginia7,2920.63×
New Hampshire7,1030.72×
Washington, District of Columbia6,1020.81×
Maine5,9790.67×
Rhode Island4,7700.6×
Delaware4,2260.61×
Montana3,6370.52×
South Dakota3,5620.62×
North Dakota3,2780.64×
Alaska2,8780.54×
Vermont2,6630.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Crest (toothpaste) audience
BrandAffinityCategory
Alan Tudyk23.19×Movies & TV
Tooth7.88×Health
Electric toothbrush15.95×Health
Toothless23.01×Movies & TV
Bad Teeth29.82×Health
Tooth brushing11.91×Health
Dental tourism22.39×Health
Dental public health13.46×Health
Smile4.19×Beauty & Wellness
Invisalign11.91×Health
Dentistry4.04×Business & Career
Toothpaste7.78×Beauty & Wellness
Suit (clothing)5.08×Fashion & Accessoires
Sensodyne21.56×Beauty & Wellness
Listerine16.48×Beauty & Wellness
Mouthwash11×Health
Colgate16.09×Beauty & Wellness
Dental school13.83×Business & Career
Toothbrush6.94×Beauty & Wellness
University of Dental Medicine, Mandalay11.41×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Crest (toothpaste) audience
TraitClusterScore
Family OrientationCONSERVATISM1.54
IndulgenceJOY1.3
Price SensitivityPREMIUM1.25
Design AffinityPREMIUM1.24
Convenience OrientationPREMIUM1.19
Quality AwarenessPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Crest (toothpaste)
CountryShare
United States27.0%
Japan14.2%
France5.5%

See Crest (toothpaste) audiences in other countries

More Hair audiences in United States

Frequently asked questions

How many fans does Crest (toothpaste) have in United States?

Crest (toothpaste) has an estimated audience of 2,503,242 people in United States, concentrated in Oklahoma and California.

What is the gender split and age of Crest (toothpaste) fans?

58.2% of Crest (toothpaste) fans are female, 41.8% are male, with an average age of 36.9 years.

Which brands do Crest (toothpaste) fans like most?

Crest (toothpaste) fans show strongest brand affinity for Alan Tudyk (23.19×), Tooth (7.88×), and Electric toothbrush (15.95×) over the country average.

Where do Crest (toothpaste) fans live in United States?

Crest (toothpaste) fans in United States are most concentrated in Oklahoma (reach 425,311), California (reach 247,890), and Texas (reach 193,122). These three regions account for the largest share of the active audience.

What other brands do Crest (toothpaste) fans also like?

Beyond Crest (toothpaste) itself, the audience over-indexes on Tooth (7.88×), Electric toothbrush (15.95×), Toothless (23.01×), and Bad Teeth (29.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Crest (toothpaste). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.