Rascasse Audience Intelligence

Crest (toothpaste) Target Market in United States

A data profile of the people who buy, follow and care about Crest (toothpaste) in United States — modelled from more than twelve digital signal sources. Crest (toothpaste) has an estimated audience of 2,592,083 people in United States.

#1172among Brand in United States#181in Beauty & Wellness

The average Crest (toothpaste) fan in United States is 36.9 years old, more female, and lives primarily in Oklahoma.

The audience is concentrated in Oklahoma, California, Texas.

Top brand affinities include Alan Tudyk, Tooth, Electric toothbrush, with strongest over-indexing on Alan Tudyk (23.19× the country average).

Demographically, the Crest (toothpaste) audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Crest (toothpaste) fan in United States is more female, around 36.9 years old, with strong Career Orientation tendencies and a notable affinity for Alan Tudyk.

Category: Beauty & Wellness · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crest (toothpaste) profile in United States.

Audience size
2.6M
in United States
Gender
58.2%♀
41.8% male
Age
36.9
average years
Country rank
#11596
Brand in United States
Fig. 01

Search interest · 12-month trend

+92%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Crest (toothpaste)

58.2% are female, 41.8% are male, average age 36.9.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for Crest (toothpaste) audience in United States
MetricValue
Female58.2%
Male41.8%
Average age36.9
Estimated audience size2,592,083
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Crest (toothpaste) audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3919%
40-4919%
50+16%
Fig. 04

Worldwide distribution

26.6%

of the worldwide Crest (toothpaste) audience comes from United States.

Worldwide audience distribution share by country for Crest (toothpaste)
CountryShare
United States26.6%
Japan13.5%
France5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crest (toothpaste) audience in United States is strongest.

Fig. 05

Top regions by affinity

Crest (toothpaste) customers by region in United States
#RegionReachAffinity×
01Oklahoma~400K14.27×
02Texas~200K0.93×
03California~200K0.90×
04Virginia~50K0.90×
05Mississippi~20K0.87×
06Georgia~70K0.86×
07Arkansas~20K0.84×
08North Carolina~60K0.83×
09Washington~40K0.83×
10New York~100K0.82×
11South Dakota~5K0.82×
12Louisiana~30K0.81×
13Connecticut~20K0.81×
14Iowa~20K0.81×
15North Dakota~4K0.81×
16New Jersey~50K0.80×
17Massachusetts~40K0.79×
18South Carolina~30K0.79×
19Missouri~30K0.78×
20Kansas~20K0.78×
21New Hampshire~8K0.78×
22Florida~100K0.77×
23Nebraska~10K0.77×
24Hawaii~8K0.77×
25Washington, District of Columbia~6K0.77×
26Illinois~60K0.76×
27Indiana~30K0.76×
28Alabama~30K0.76×
29New Mexico~9K0.76×
30Arizona~40K0.75×
31Minnesota~30K0.75×
32Alaska~4K0.75×
33Vermont~3K0.75×
34Kentucky~20K0.74×
35Maine~7K0.74×
36Tennessee~40K0.73×
37Maryland~30K0.73×
38Pennsylvania~60K0.72×
39Michigan~50K0.72×
40Oregon~20K0.72×
41West Virginia~8K0.72×
42Ohio~50K0.71×
43Delaware~5K0.71×
44Wisconsin~30K0.70×
45Rhode Island~6K0.70×
46Utah~20K0.69×
47Idaho~9K0.69×
48Montana~5K0.69×
49Colorado~20K0.61×
50Nevada~10K0.61×
Fig. 06

Affinity by region

Affinity by region — Crest (toothpaste), United States
0.61×1.00×14.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crest (toothpaste) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crest (toothpaste) audience
#·InterestCategoryAffinity×
01Bad TeethHealth29.82×
02Alan TudykMovies & TV23.19×
03ToothlessMovies & TV23.01×
04Dental tourismHealth22.39×
05SensodyneBeauty & Wellness21.56×
06ListerineBeauty & Wellness16.48×
07ColgateBeauty & Wellness16.09×
08Electric toothbrushHealth15.95×
09Dental schoolBusiness & Career13.83×
10Dental public healthHealth13.46×
11Tooth brushingHealth11.91×
12InvisalignHealth11.91×
13University of Dental Medicine, MandalayBusiness & Career11.41×
14MouthwashHealth11.00×
15ToothHealth7.88×
16ToothpasteBeauty & Wellness7.78×
17ToothbrushBeauty & Wellness6.94×
18Suit (clothing)Fashion & Accessoires5.08×
19SmileBeauty & Wellness4.19×
20DentistryBusiness & Career4.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crest (toothpaste) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crest (toothpaste) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.14×
Urban LifestyleOPEN1.39×
Luxury OrientationPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crest (toothpaste) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.06×
Risk AppetiteTHRILL1.10×
PatriotismCONSERVATISM1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Crest (toothpaste)'s target market in United States?

Crest (toothpaste)'s target market in United States covers an estimated 2,592,083 people, concentrated in Oklahoma and California.

02

What is the gender split and age of Crest (toothpaste) customers?

58.2% of the Crest (toothpaste) audience are female, 41.8% are male, with an average age of 36.9 years.

03

Which brands do Crest (toothpaste) fans like most?

Crest (toothpaste) fans show strongest brand affinity for Alan Tudyk (23.19×), Tooth (7.88×), and Electric toothbrush (15.95×) over the country average.

04

Where do Crest (toothpaste) fans live in United States?

Crest (toothpaste) fans in United States are most concentrated in Oklahoma (reach ~400K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Crest (toothpaste) fans also like?

Beyond Crest (toothpaste) itself, the audience over-indexes on Tooth (7.88×), Electric toothbrush (15.95×), Bad Teeth (29.82×), and Toothless (23.01×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Crest (toothpaste). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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