Colgate Audience in United States

Colgate has an estimated audience of 1,694,563 people in United States. 55.2% are female, 44.8% are male, average age 36.4. Top regions: New York, California, Texas. Top brand affinities: Alan Tudyk, Electric toothbrush, Horoscope, Kia Sportage, Tooth brushing.

The average Colgate fan in United States is 36.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Alan Tudyk, Electric toothbrush, Horoscope, with strongest over-indexing on Alan Tudyk (36.26× the country average). Demographically, the Colgate audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Dental care

Demographics of Colgate fans

Demographic split for Colgate audience in United States
MetricValue
Female55.2%
Male44.8%
Average age36.4
Estimated audience size1,694,563

Audience persona

The typical Colgate fan in United States is more female, around 36.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Alan Tudyk.

Top regions in United States

Top regions ranked by reach for Colgate in United States
RegionReachAffinity
New York219,2622.32×
California197,1821.06×
Texas159,9331.1×
Florida120,5441.05×
New Jersey93,1672.16×
Pennsylvania69,8211.22×
Illinois62,4651.11×
Massachusetts57,4601.72×
Georgia56,3411.08×
Ohio50,9140.98×
North Carolina48,3950.95×
Virginia42,4971.03×
Maryland37,3571.28×
Michigan36,6430.83×
Wisconsin36,2981.42×
Tennessee35,4051.04×
Connecticut30,8941.82×
South Carolina29,8441.17×
Arizona29,3820.85×
Indiana29,0770.94×
Washington28,8840.85×
Kentucky26,2051.23×
Minnesota21,8540.9×
Missouri21,2980.78×
Colorado20,2840.76×
Alabama19,3990.82×
Louisiana18,9890.87×
Oklahoma16,9780.9×
Oregon14,6570.75×
Kansas13,4761.01×
Nevada12,9420.79×
Arkansas11,6210.83×
Utah10,8660.72×
Mississippi10,5180.75×
Iowa9,5080.68×
Washington, District of Columbia7,5061.47×
New Hampshire7,3731.1×
Hawaii6,4160.88×
New Mexico6,3680.75×
Rhode Island6,2071.15×
Maine5,9230.98×
Nebraska5,5840.66×
Idaho5,4140.64×
West Virginia5,1570.65×
Delaware4,1770.89×
Vermont3,5181.18×
North Dakota2,7270.78×
Montana2,3390.5×
South Dakota2,1570.55×
Alaska2,0230.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Colgate audience
BrandAffinityCategory
Alan Tudyk36.26×Movies & TV
Electric toothbrush24.9×Health
Horoscope13.08×Health
Kia Sportage26.09×Cars & Mobility
Tooth brushing16.94×Health
Toothpaste12.19×Beauty & Wellness
Toothbrush11.06×Beauty & Wellness
Blended whiskey11.99×Food & Beverages
Crest (toothpaste)17.27×Beauty & Wellness
Mouthwash13.75×Health
Day trading9.66×Business & Career
Whole grain11.32×Food & Beverages
Prepackaged meal11.63×Food & Beverages
Roulette10.67×Games
Honda HR-V17.39×Cars & Mobility
Pet insurance10.54×Pets & Animals
Augmented reality7.58×Technology & Electronics
Livemusic3.11×Music & Radio
Pre-school playgroup19.44×Kids & Family
Boston Marathon8.78×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Colgate audience
TraitClusterScore
Luxury OrientationPREMIUM2.26
Risk AppetiteTHRILL1.89
Price SensitivityPREMIUM1.47
Convenience OrientationPREMIUM1.44
Social Media UsageJOY1.33
LGBTQ+ IdentityOPEN1.32

Worldwide distribution

Worldwide audience distribution share by country for Colgate
CountryShare
United States13.9%
Brazil13.6%
Philippines6.8%

See Colgate audiences in other countries

More Dental care audiences in United States

Frequently asked questions

How many fans does Colgate have in United States?

Colgate has an estimated audience of 1,694,563 people in United States, concentrated in New York and California.

What is the gender split and age of Colgate fans?

55.2% of Colgate fans are female, 44.8% are male, with an average age of 36.4 years.

Which brands do Colgate fans like most?

Colgate fans show strongest brand affinity for Alan Tudyk (36.26×), Electric toothbrush (24.9×), and Horoscope (13.08×) over the country average.

Where do Colgate fans live in United States?

Colgate fans in United States are most concentrated in New York (reach 219,262), California (reach 197,182), and Texas (reach 159,933). These three regions account for the largest share of the active audience.

What other brands do Colgate fans also like?

Beyond Colgate itself, the audience over-indexes on Electric toothbrush (24.9×), Horoscope (13.08×), Kia Sportage (26.09×), and Tooth brushing (16.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Colgate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.