Rascasse Audience Intelligence

Colgate Target Market in United States

A data profile of the people who buy, follow and care about Colgate in United States — modelled from more than twelve digital signal sources. Colgate has an estimated audience of 1,701,015 people in United States.

#2among Dental care in United States#1668among Brand in United States#244in Beauty & Wellness

The average Colgate fan in United States is 36.4 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Toothpaste, Mouthwash, Circle K, with strongest over-indexing on Toothpaste (18.21× the country average).

Demographically, the Colgate audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Colgate fan in United States is more female, around 36.4 years old, with strong Need for Security tendencies and a notable affinity for Toothpaste.

Category: Beauty & Wellness · Type: Brand · Subtype: Dental care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Colgate profile in United States.

Audience size
1.7M
in United States
Gender
55.2%♀
44.8% male
Age
36.4
average years
Country rank
#16149
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Colgate

55.2% are female, 44.8% are male, average age 36.4.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Colgate audience in United States
MetricValue
Female55.2%
Male44.8%
Average age36.4
Estimated audience size1,701,015
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Colgate audience in United States
Age bracketShare%
16-1922%
20-2926%
30-3921%
40-4918%
50+13%
Fig. 04

Worldwide distribution

12.2%

of the worldwide Colgate audience comes from United States.

Worldwide audience distribution share by country for Colgate
CountryShare
United States12.2%
Brazil11.6%
Colombia6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Colgate audience in United States is strongest.

Fig. 05

Top regions by affinity

Colgate customers by region in United States
#RegionReachAffinity×
01Wisconsin~60K2.50×
02New York~200K2.15×
03New Jersey~80K1.95×
04Connecticut~30K1.69×
05Massachusetts~50K1.57×
06Washington, District of Columbia~7K1.30×
07Maryland~40K1.21×
08South Carolina~30K1.17×
09North Dakota~4K1.16×
10Pennsylvania~70K1.15×
11Rhode Island~6K1.11×
12Vermont~3K1.11×
13Kentucky~20K1.08×
14Illinois~60K1.07×
15Texas~200K1.06×
16New Hampshire~7K1.06×
17Georgia~50K1.04×
18California~200K1.03×
19Florida~100K1.00×
20Virginia~40K1.00×
21Maine~6K1.00×
22Delaware~5K0.99×
23Tennessee~30K0.98×
24Kansas~10K0.98×
25North Carolina~50K0.94×
26Ohio~50K0.93×
27Oklahoma~20K0.92×
28Hawaii~7K0.91×
29Indiana~30K0.90×
30Louisiana~20K0.90×
31Minnesota~20K0.87×
32Alabama~20K0.86×
33Arkansas~10K0.85×
34Mississippi~10K0.84×
35Arizona~30K0.83×
36Washington~30K0.83×
37Michigan~40K0.82×
38Nevada~10K0.81×
39New Mexico~7K0.79×
40South Dakota~3K0.79×
41Alaska~3K0.79×
42Missouri~20K0.78×
43West Virginia~6K0.77×
44Oregon~10K0.76×
45Utah~10K0.76×
46Iowa~10K0.76×
47Nebraska~6K0.76×
48Colorado~20K0.75×
49Idaho~6K0.75×
50Montana~3K0.73×
Fig. 06

Affinity by region

Affinity by region — Colgate, United States
0.73×1.00×2.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Colgate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Colgate audience
#·InterestCategoryAffinity×
01MouthwashHealth19.51×
02White TeethBeauty & Wellness18.59×
03ToothpasteBeauty & Wellness18.21×
04Dental plaqueHealth15.94×
05MegamindMovies & TV12.94×
06Circle KShopping6.81×
07Household goodsHome & Garden6.77×
08Scooby-DooMovies & TV3.66×
09DirecTVMovies & TV2.97×
10Dollar GeneralShopping2.64×
11Pizza HutFood & Beverages2.55×
12Google DriveTechnology & Electronics2.54×
13Instant messagingInternet & Social Media2.50×
14Mobile phonesTechnology & Electronics2.11×
15TelevisionsTechnology & Electronics1.99×
16Video gamesGames1.86×
17BeveragesFood & Beverages1.74×
18Food and drinkFood & Beverages1.70×
19FoodFood & Beverages1.65×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Colgate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Colgate audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.75×
Convenience OrientationPREMIUM1.60×
Career OrientationPOWER1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Colgate audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.82×
Design AffinityPREMIUM0.84×
SustainabilityBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Colgate's target market in United States?

Colgate's target market in United States covers an estimated 1,701,015 people, concentrated in New York and California.

02

What is the gender split and age of Colgate customers?

55.2% of the Colgate audience are female, 44.8% are male, with an average age of 36.4 years.

03

Which brands do Colgate fans like most?

Colgate fans show strongest brand affinity for Toothpaste (18.21×), Mouthwash (19.51×), and Circle K (6.81×) over the country average.

04

Where do Colgate fans live in United States?

Colgate fans in United States are most concentrated in New York (reach ~200K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Colgate fans also like?

Beyond Colgate itself, the audience over-indexes on Mouthwash (19.51×), Circle K (6.81×), Household goods (6.77×), and Megamind (12.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dental care audiences in United States

See Colgate audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Colgate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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