Oral-B Audience in United States

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Oral-B has an estimated audience of 1,939,786 people in United States. 55.2% are female, 44.8% are male, average age 36.5. Top regions: California, Texas, Florida. Top brand affinities: AutoZone, O'Reilly Auto Parts, Circle K, Toothbrush, Constant Contact.

The average Oral-B fan in United States is 36.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AutoZone, O'Reilly Auto Parts, Circle K, with strongest over-indexing on AutoZone (10.56× the country average). Demographically, the Oral-B audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Dental care

Demographics of Oral-B fans

Demographic split for Oral-B audience in United States
MetricValue
Female55.2%
Male44.8%
Average age36.5
Estimated audience size1,939,786

Audience persona

The typical Oral-B fan in United States is more female, around 36.5 years old, with strong Convenience Orientation tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Oral-B in United States
RegionReachAffinity
California274,5381.29×
Texas161,2200.97×
Florida156,7991.19×
New York149,4521.38×
Illinois74,3911.15×
Pennsylvania65,5071×
North Carolina59,0281.01×
New Jersey58,5161.19×
Georgia57,9330.97×
Ohio56,1070.94×
Michigan52,9791.04×
Massachusetts52,8311.38×
Virginia52,2781.11×
Washington43,0201.11×
Maryland38,7311.16×
Arizona38,0120.96×
Tennessee35,8050.92×
Missouri32,3581.03×
Indiana32,2970.91×
Wisconsin32,2211.1×
Minnesota32,0731.15×
Colorado31,3841.03×
Oregon26,2291.18×
South Carolina24,7470.85×
Connecticut23,4521.21×
Alabama22,1750.82×
Kentucky20,3500.84×
Louisiana19,9280.8×
Iowa18,8151.18×
Oklahoma17,6970.82×
Nevada17,6960.94×
Utah16,2300.93×
Kansas14,1960.93×
Arkansas11,7390.73×
Hawaii10,8991.31×
Maine9,6811.39×
Mississippi9,4910.59×
Nebraska8,9480.92×
New Hampshire8,8891.16×
New Mexico8,1270.84×
Idaho7,9030.81×
Washington, District of Columbia6,9771.2×
West Virginia6,8710.76×
Rhode Island6,2341.01×
Delaware5,7121.07×
Montana3,8270.71×
Vermont3,6321.07×
South Dakota3,5710.8×
North Dakota3,0740.77×
Alaska2,8870.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oral-B audience
BrandAffinityCategory
AutoZone10.56×Cars & Mobility
O'Reilly Auto Parts12.43×Cars & Mobility
Circle K6.84×Shopping
Toothbrush10.26×Beauty & Wellness
Constant Contact20.53×Technology & Electronics
Pilot Flying J8.21×Cars & Mobility
Mr. Peanut44.51×Food & Beverages
Western Union7.23×Business & Career
Midas (automotive service)13.19×Cars & Mobility
Arc'teryx10.72×Fashion & Accessoires
Securian Financial Group34.7×
Launchpad (website)13.75×Internet & Social Media
Risk management4.83×Business & Career
I, Robot (film)15.4×Movies & TV
Nature2.2×Home & Garden
Social networking service2.71×Technology & Electronics
Culligan27.37×Home & Garden
Lowe's2.5×Shopping
Alaska4.26×Travel & Leisure
Walgreens2.65×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oral-B audience
TraitClusterScore
Convenience OrientationPREMIUM1.59
Price SensitivityPREMIUM1.44
IndulgenceJOY1.39
Social Media UsageJOY1.28
Family OrientationCONSERVATISM1.28
Career OrientationPOWER1.24

Worldwide distribution

Worldwide audience distribution share by country for Oral-B
CountryShare
United States14.9%
Brazil12.4%
Italy7.9%

See Oral-B audiences in other countries

More Dental care audiences in United States

Frequently asked questions

How many fans does Oral-B have in United States?

Oral-B has an estimated audience of 1,939,786 people in United States, concentrated in California and Texas.

What is the gender split and age of Oral-B fans?

55.2% of Oral-B fans are female, 44.8% are male, with an average age of 36.5 years.

Which brands do Oral-B fans like most?

Oral-B fans show strongest brand affinity for AutoZone (10.56×), O'Reilly Auto Parts (12.43×), and Circle K (6.84×) over the country average.

Where do Oral-B fans live in United States?

Oral-B fans in United States are most concentrated in California (reach 274,538), Texas (reach 161,220), and Florida (reach 156,799). These three regions account for the largest share of the active audience.

What other brands do Oral-B fans also like?

Beyond Oral-B itself, the audience over-indexes on O'Reilly Auto Parts (12.43×), Circle K (6.84×), Toothbrush (10.26×), and Constant Contact (20.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oral-B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.