Rascasse Audience Intelligence

Oral-B Target Market in United States

Name: Oral-B — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Oral-B in United States — modelled from more than twelve digital signal sources. Oral-B has an estimated audience of 1,938,122 people in United States.

#1among Dental care in United States #1496among Brand in United States #223in Beauty & Wellness

The average Oral-B fan in United States is 36.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include AutoZone, O'Reilly Auto Parts, Circle K, with strongest over-indexing on AutoZone (10.56× the country average).

Demographically, the Oral-B audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oral-B fan in United States is more female, around 36.5 years old, with strong Need for Security tendencies and a notable affinity for AutoZone.

Category: Beauty & Wellness · Type: Brand · Subtype: Dental care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oral-B profile in United States.

Audience size

1.9M

in United States

Gender

55.2%♀

44.8% male

Age

36.5

average years

Country rank

#14599

Brand in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Oral-B

55.2% are female, 44.8% are male, average age 36.5.

Fig. 02

Gender split

55.2%

Female

44.8%

Male

Demographic split for Oral-B audience in United States
Metric	Value
Female	55.2%
Male	44.8%
Average age	36.5
Estimated audience size	1,938,122

Fig. 03

Age distribution

Age distribution of the Oral-B audience in United States
Age bracket	Share	%
16-19		22%
20-29		25%
30-39		21%
40-49		18%
50+		14%

Fig. 04

Worldwide distribution

14.8%

of the worldwide Oral-B audience comes from United States.

Worldwide audience distribution share by country for Oral-B
Country	Share
United States	14.8%
Brazil	12.3%
Italy	7.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oral-B audience in United States is strongest.

Fig. 05

Top regions by affinity

Oral-B customers by region in United States
#	Region	Reach	×
01	Massachusetts	~50K	1.33×
02	New York	~100K	1.30×
03	Maine	~9K	1.30×
04	California	~300K	1.24×
05	Connecticut	~20K	1.23×
06	Florida	~200K	1.17×
07	New Jersey	~60K	1.15×
08	New Hampshire	~9K	1.15×
09	Iowa	~20K	1.14×
10	Hawaii	~9K	1.13×
11	Maryland	~40K	1.12×
12	Illinois	~70K	1.08×
13	Washington	~40K	1.08×
14	Minnesota	~30K	1.08×
15	Oregon	~20K	1.08×
16	Virginia	~50K	1.07×
17	Wisconsin	~30K	1.06×
18	Washington, District of Columbia	~6K	1.06×
19	Michigan	~50K	1.05×
20	Delaware	~6K	1.05×
21	Vermont	~3K	1.02×
22	Colorado	~30K	1.01×
23	Rhode Island	~6K	1.01×
24	Missouri	~30K	0.99×
25	Pennsylvania	~60K	0.98×
26	North Carolina	~60K	0.97×
27	Nevada	~20K	0.97×
28	Kansas	~10K	0.97×
29	Nebraska	~9K	0.97×
30	South Dakota	~4K	0.97×
31	Georgia	~60K	0.96×
32	Arizona	~40K	0.95×
33	New Mexico	~9K	0.95×
34	Texas	~200K	0.94×
35	Alaska	~4K	0.94×
36	Idaho	~9K	0.93×
37	North Dakota	~4K	0.93×
38	Ohio	~60K	0.92×
39	Tennessee	~40K	0.92×
40	Utah	~20K	0.92×
41	Indiana	~30K	0.91×
42	Montana	~5K	0.91×
43	Kentucky	~20K	0.89×
44	South Carolina	~30K	0.88×
45	West Virginia	~8K	0.88×
46	Louisiana	~20K	0.87×
47	Alabama	~20K	0.85×
48	Oklahoma	~20K	0.85×
49	Arkansas	~10K	0.84×
50	Mississippi	~10K	0.79×

Affinity by region — Oral-B, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oral-B audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oral-B audience
#	Interest	Category	×
01	Mr. Peanut	Food & Beverages	44.51×
02	Securian Financial Group	Brand	34.70×
03	Culligan	Home & Garden	27.37×
04	Constant Contact	Technology & Electronics	20.53×
05	I, Robot (film)	Movies & TV	15.40×
06	Launchpad (website)	Internet & Social Media	13.75×
07	Midas (automotive service)	Cars & Mobility	13.19×
08	O'Reilly Auto Parts	Cars & Mobility	12.43×
09	Arc'teryx	Fashion & Accessoires	10.72×
10	AutoZone	Cars & Mobility	10.56×
11	Toothbrush	Beauty & Wellness	10.26×
12	Pilot Flying J	Cars & Mobility	8.21×
13	Western Union	Business & Career	7.23×
14	Circle K	Shopping	6.84×
15	Raising Cane's Chicken Fingers	Food & Beverages	4.99×
16	Risk management	Business & Career	4.83×
17	Alaska	Travel & Leisure	4.26×
18	Social networking service	Technology & Electronics	2.71×
19	Walgreens	Shopping	2.65×
20	Nature	Home & Garden	2.20×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oral-B audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Oral-B audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	1.96×
Convenience Orientation	PREMIUM	1.62×
Price Sensitivity	PREMIUM	1.52×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Oral-B audience · Rather not
Trait	Cluster	Score
Sustainability	BALANCE	0.76×
Design Affinity	PREMIUM	0.82×
Mindfulness	BALANCE	0.84×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Oral-B's target market in United States?

Oral-B's target market in United States covers an estimated 1,938,122 people, concentrated in California and Texas.

What is the gender split and age of Oral-B customers?

55.2% of the Oral-B audience are female, 44.8% are male, with an average age of 36.5 years.

Which brands do Oral-B fans like most?

Oral-B fans show strongest brand affinity for AutoZone (10.56×), O'Reilly Auto Parts (12.43×), and Circle K (6.84×) over the country average.

Where do Oral-B fans live in United States?

Oral-B fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Oral-B fans also like?

Beyond Oral-B itself, the audience over-indexes on O'Reilly Auto Parts (12.43×), Circle K (6.84×), Toothbrush (10.26×), and Pilot Flying J (8.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dental care audiences in United States

Colgate (1,701,016)
Listerine (1,700,800)
Sensodyne (1,036,381)
Colgate-Palmolive (1,034,155)
Sonicare (539,168)

See Oral-B audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Oral-B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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