Culligan Audience in United States

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Culligan has an estimated audience of 638,266 people in United States. 47.7% are female, 52.3% are male, average age 45.5. Top regions: California, Florida, Texas. Top brand affinities: Harry Potter and the Goblet of Fire, Cadillac Ranch, Mad About You, Cagayan, Cachaça.

The average Culligan fan in United States is 45.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Harry Potter and the Goblet of Fire, Cadillac Ranch, Mad About You, with strongest over-indexing on Harry Potter and the Goblet of Fire (2.29× the country average). Demographically, the Culligan audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Culligan fans

Demographic split for Culligan audience in United States
MetricValue
Female47.7%
Male52.3%
Average age45.5
Estimated audience size638,266

Audience persona

The typical Culligan fan in United States is balanced, around 45.5 years old, with strong Career Orientation tendencies and a notable affinity for Harry Potter and the Goblet of Fire.

Top regions in United States

Top regions ranked by reach for Culligan in United States
RegionReachAffinity
California59,9090.85×
Florida53,4621.24×
Texas48,8740.89×
Michigan38,9712.33×
Minnesota34,4953.77×
Ohio34,4501.75×
Indiana33,3952.86×
Illinois33,1171.56×
Wisconsin31,5533.29×
New York24,2030.68×
Pennsylvania16,3530.76×
North Carolina14,8740.77×
Missouri14,6561.42×
Washington13,7061.07×
Iowa13,5612.58×
Oklahoma11,9221.68×
Arizona9,1980.71×
Tennessee8,9410.7×
Nebraska8,0622.52×
Colorado8,0480.8×
Georgia7,5560.38×
Virginia7,4380.48×
Kansas6,9901.39×
Nevada6,9401.12×
New Jersey6,2980.39×
Utah4,5260.79×
Massachusetts4,4290.35×
Idaho4,3941.37×
Montana4,3862.48×
Maryland4,0550.37×
Kentucky3,1090.39×
New Mexico3,0990.97×
Connecticut2,9190.46×
South Dakota2,5771.75×
South Carolina2,5340.26×
Arkansas2,1660.41×
Oregon2,1320.29×
Louisiana1,7250.21×
Alabama1,6240.18×
West Virginia1,2900.43×
New Hampshire1,2740.51×
Vermont9950.89×
Delaware8410.48×
Wyoming7400.78×
Mississippi7090.13×
Maine6260.27×
North Dakota5810.44×
Washington, District of Columbia5180.27×
Rhode Island4590.23×
Hawaii2990.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Culligan audience
BrandAffinityCategory
Harry Potter and the Goblet of Fire2.29×Movies & TV
Cadillac Ranch2.77×Cars & Mobility
Mad About You1.68×Movies & TV
Cagayan3.38×Travel & Leisure
Cachaça1.77×Food & Beverages
Chicago Stock Exchange2.21×Business & Career
Cake Craft and Decoration1.51×Food & Beverages
Apostrophe1.82×Literature
Gran Chaco2.55×Travel & Leisure
Summer Days (And Summer Nights!!)2×Music & Radio
Valley High School (West Des Moines, Iowa)18.57×
Assassin's Creed II: Discovery2.79×Games
Ashes to Ashes (TV series)1.79×Movies & TV
Coolhunting1.71×Business & Career
Sligo1.62×Travel & Leisure
James M. Cain2.22×Literature
allama iqbal2.06×Literature
Iqra University1.74×Business & Career
Cachapa1.6×Food & Beverages
Iqra University - IU1.72×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Culligan audience
TraitClusterScore
Career OrientationPOWER1.87
Need for SecurityCONSERVATISM1.43
DIY MentalityTHRILL1.39
Price SensitivityPREMIUM1.18
Family OrientationCONSERVATISM1.12
Quality AwarenessPREMIUM1.05

Worldwide distribution

Worldwide audience distribution share by country for Culligan
CountryShare
United States43.9%
Italy16.3%
France10.6%

See Culligan audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Culligan have in United States?

Culligan has an estimated audience of 638,266 people in United States, concentrated in California and Florida.

What is the gender split and age of Culligan fans?

47.7% of Culligan fans are female, 52.3% are male, with an average age of 45.5 years.

Which brands do Culligan fans like most?

Culligan fans show strongest brand affinity for Harry Potter and the Goblet of Fire (2.29×), Cadillac Ranch (2.77×), and Mad About You (1.68×) over the country average.

Where do Culligan fans live in United States?

Culligan fans in United States are most concentrated in California (reach 59,909), Florida (reach 53,462), and Texas (reach 48,874). These three regions account for the largest share of the active audience.

What other brands do Culligan fans also like?

Beyond Culligan itself, the audience over-indexes on Cadillac Ranch (2.77×), Mad About You (1.68×), Cagayan (3.38×), and Cachaça (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Culligan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.