Launchpad (website) Audience in United States

Launchpad (website) has an estimated audience of 2,930,404 people in United States. 18.3% are female, 81.7% are male, average age 40.2. Top regions: Florida, Louisiana, Georgia. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Kia Sportage, Singer-songwriter, Microblogging.

The average Launchpad (website) fan in United States is 40.2 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Louisiana, Georgia. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Kia Sportage, with strongest over-indexing on Autism Awareness (6.87× the country average). Demographically, the Launchpad (website) audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Launchpad (website) fans

Demographic split for Launchpad (website) audience in United States
MetricValue
Female18.3%
Male81.7%
Average age40.2
Estimated audience size2,930,404

Audience persona

The typical Launchpad (website) fan in United States is more male, around 40.2 years old, with strong Quality Awareness tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Launchpad (website) in United States
RegionReachAffinity
Florida2,010,80110.14×
Louisiana718,87019.02×
Georgia613,2816.79×
North Carolina154,9471.76×
Texas153,4450.61×
California89,2110.28×
South Carolina54,2221.23×
Washington52,6640.9×
New York43,0670.26×
New Mexico33,2422.26×
Virginia23,4480.33×
Tennessee17,3280.29×
Pennsylvania16,9300.17×
Ohio14,3340.16×
Illinois13,4360.14×
Michigan12,1080.16×
Iowa11,9030.49×
New Jersey11,6680.16×
Colorado11,4580.25×
Minnesota11,3670.27×
Arizona10,2900.17×
Massachusetts10,2090.18×
West Virginia8,9380.65×
Wisconsin8,6360.2×
Maryland7,8800.16×
Alabama7,7950.19×
Indiana7,6530.14×
Missouri6,9100.15×
Arkansas5,3190.22×
Oregon5,2230.16×
Kentucky5,0510.14×
Connecticut4,8330.16×
Oklahoma4,3450.13×
Nevada4,3070.15×
Utah3,7760.14×
Kansas3,6030.16×
Nebraska3,2010.22×
Washington, District of Columbia2,8590.32×
Mississippi2,4760.1×
Idaho1,9740.13×
Maine1,5620.15×
South Dakota1,4910.22×
Hawaii1,3910.11×
Delaware1,3230.16×
New Hampshire1,2220.11×
North Dakota1,0050.17×
Rhode Island9990.11×
Alaska8530.14×
Montana8140.1×
Vermont5750.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Launchpad (website) audience
BrandAffinityCategory
Autism Awareness6.87×Health
Diabetes mellitus awareness4.85×Health
Kia Sportage13.75×Cars & Mobility
Singer-songwriter2.47×Music & Radio
Microblogging4.92×Technology & Electronics
Google Maps2.13×Internet & Social Media
Honda HR-V13.75×Cars & Mobility
Best Buy2×Shopping
Livemusic2.65×Music & Radio
AutoZone1.95×Cars & Mobility
Alan Tudyk7.65×Movies & TV
Jeep Grand Cherokee4.89×Cars & Mobility
Micro Center3.59×Shopping
Income tax5.2×Business & Career
Indeed.com1.77×Business & Career
Pre-school playgroup13.75×Kids & Family
Lawn mower2.95×Home & Garden
Etsy1.73×Fashion & Accessoires
Oral-B8.17×Beauty & Wellness
Staples (Canada)1.87×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Launchpad (website) audience
TraitClusterScore
Quality AwarenessPREMIUM1.55
Luxury OrientationPREMIUM1.35
Convenience OrientationPREMIUM1.33
Need for SecurityCONSERVATISM1.31
Price SensitivityPREMIUM1.29
Pet OwnershipJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for Launchpad (website)
CountryShare
United States67.0%
Japan4.1%
Canada3.6%

See Launchpad (website) audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Launchpad (website) have in United States?

Launchpad (website) has an estimated audience of 2,930,404 people in United States, concentrated in Florida and Louisiana.

What is the gender split and age of Launchpad (website) fans?

18.3% of Launchpad (website) fans are female, 81.7% are male, with an average age of 40.2 years.

Which brands do Launchpad (website) fans like most?

Launchpad (website) fans show strongest brand affinity for Autism Awareness (6.87×), Diabetes mellitus awareness (4.85×), and Kia Sportage (13.75×) over the country average.

Where do Launchpad (website) fans live in United States?

Launchpad (website) fans in United States are most concentrated in Florida (reach 2,010,801), Louisiana (reach 718,870), and Georgia (reach 613,281). These three regions account for the largest share of the active audience.

What other brands do Launchpad (website) fans also like?

Beyond Launchpad (website) itself, the audience over-indexes on Diabetes mellitus awareness (4.85×), Kia Sportage (13.75×), Singer-songwriter (2.47×), and Microblogging (4.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Launchpad (website). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.