Mr. Peanut Audience in United States

Mr. Peanut has an estimated audience of 382,905 people in United States. 52.5% are female, 47.5% are male, average age 39.7. Top regions: California, Texas, New York. Top brand affinities: Oral-B, Google Maps, Circle K, Capital One, Autism Awareness.

The average Mr. Peanut fan in United States is 39.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Oral-B, Google Maps, Circle K, with strongest over-indexing on Oral-B (32.65× the country average). Demographically, the Mr. Peanut audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Mr. Peanut fans

Demographic split for Mr. Peanut audience in United States
MetricValue
Female52.5%
Male47.5%
Average age39.7
Estimated audience size382,905

Audience persona

The typical Mr. Peanut fan in United States is balanced, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Oral-B.

Top regions in United States

Top regions ranked by reach for Mr. Peanut in United States
RegionReachAffinity
California43,4811.03×
Texas29,6050.9×
New York23,9231.12×
Florida22,1710.86×
Pennsylvania15,7781.22×
Illinois13,3931.05×
Ohio12,3871.05×
North Carolina11,9081.03×
Georgia10,7370.91×
Michigan10,3901.04×
Virginia10,3271.11×
Massachusetts9,7951.3×
New Jersey9,3570.96×
Washington9,1621.19×
Indiana7,5591.08×
Tennessee7,2440.94×
Arizona7,2030.92×
Maryland6,7571.03×
Colorado6,6971.11×
Wisconsin6,5761.14×
Minnesota6,1601.12×
Missouri6,1441×
South Carolina5,2820.92×
Oregon5,2391.19×
Connecticut4,8201.26×
Kentucky4,5380.95×
Alabama4,4060.82×
Louisiana4,3200.87×
Oklahoma4,0270.95×
Utah3,6431.06×
Iowa3,1110.99×
Nevada3,0290.82×
Arkansas2,8920.92×
Kansas2,8720.95×
Mississippi2,4180.77×
Idaho1,9100.99×
Nebraska1,8100.94×
West Virginia1,7430.98×
New Hampshire1,7241.14×
New Mexico1,6260.85×
Maine1,5121.1×
Washington, District of Columbia1,4511.26×
Rhode Island1,3681.12×
Hawaii1,2880.78×
Montana1,0100.95×
Vermont9421.4×
Delaware9240.87×
North Dakota6840.87×
South Dakota6830.77×
Alaska6680.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mr. Peanut audience
BrandAffinityCategory
Oral-B32.65×Beauty & Wellness
Google Maps3.41×Internet & Social Media
Circle K6.03×Shopping
Capital One2.91×Business & Career
Autism Awareness6.26×Health
Diabetes mellitus awareness4.41×Health
Indeed.com2.7×Business & Career
Singer-songwriter2.29×Music & Radio
Pizza Hut2.27×Food & Beverages
Curling10.73×Sports
Fox News Channel1.53×Movies & TV
Microblogging4.48×Technology & Electronics
CarGurus2.91×Cars & Mobility
Pre-school playgroup16.63×Kids & Family
Enterprise Rent-A-Car2.93×Cars & Mobility
Livemusic2.53×Music & Radio
Goyard10.3×Fashion & Accessoires
Dentistry2.47×Business & Career
Take-out2.18×Food & Beverages
7-Eleven2.34×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mr. Peanut audience
TraitClusterScore
IndulgenceJOY1.66
Pet OwnershipJOY1.57
Convenience OrientationPREMIUM1.48
Family OrientationCONSERVATISM1.37
Price SensitivityPREMIUM1.2
ExtroversionTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Mr. Peanut
CountryShare
United States90.9%
Germany4.8%
Italy1.9%

See Mr. Peanut audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Mr. Peanut have in United States?

Mr. Peanut has an estimated audience of 382,905 people in United States, concentrated in California and Texas.

What is the gender split and age of Mr. Peanut fans?

52.5% of Mr. Peanut fans are female, 47.5% are male, with an average age of 39.7 years.

Which brands do Mr. Peanut fans like most?

Mr. Peanut fans show strongest brand affinity for Oral-B (32.65×), Google Maps (3.41×), and Circle K (6.03×) over the country average.

Where do Mr. Peanut fans live in United States?

Mr. Peanut fans in United States are most concentrated in California (reach 43,481), Texas (reach 29,605), and New York (reach 23,923). These three regions account for the largest share of the active audience.

What other brands do Mr. Peanut fans also like?

Beyond Mr. Peanut itself, the audience over-indexes on Google Maps (3.41×), Circle K (6.03×), Capital One (2.91×), and Autism Awareness (6.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mr. Peanut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.