Rascasse Audience Intelligence

Mr. Peanut Target Market in United States

Name: Mr. Peanut — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Mr. Peanut in United States — modelled from more than twelve digital signal sources. Mr. Peanut has an estimated audience of 380,367 people in United States.

#4426among Brand in United States #2239in Food & Beverages

The average Mr. Peanut fan in United States is 39.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Oral-B, FedEx, Pizza Hut, with strongest over-indexing on Oral-B (44.51× the country average).

Demographically, the Mr. Peanut audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mr. Peanut fan in United States is balanced, around 39.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Oral-B.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mr. Peanut profile in United States.

Audience size

380K

in United States

Gender

52.5%♀

47.5% male

Age

39.7

average years

Country rank

#42745

Brand in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Mr. Peanut

52.5% are female, 47.5% are male, average age 39.7.

Fig. 02

Gender split

52.5%

Female

47.5%

Male

Demographic split for Mr. Peanut audience in United States
Metric	Value
Female	52.5%
Male	47.5%
Average age	39.7
Estimated audience size	380,367

Fig. 03

Age distribution

Age distribution of the Mr. Peanut audience in United States
Age bracket	Share	%
16-19		21%
20-29		14%
30-39		20%
40-49		26%
50+		19%

Fig. 04

Worldwide distribution

90.7%

of the worldwide Mr. Peanut audience comes from United States.

Worldwide audience distribution share by country for Mr. Peanut
Country	Share
United States	90.7%
Germany	5.0%
Italy	2.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mr. Peanut audience in United States is strongest.

Fig. 05

Top regions by affinity

Mr. Peanut customers by region in United States
#	Region	Reach	×
01	Vermont	<1K	1.39×
02	Connecticut	~5K	1.24×
03	Massachusetts	~9K	1.23×
04	Washington, District of Columbia	~1K	1.21×
05	Pennsylvania	~20K	1.18×
06	New Hampshire	~2K	1.16×
07	Oregon	~5K	1.15×
08	Rhode Island	~1K	1.13×
09	Wisconsin	~6K	1.12×
10	Washington	~9K	1.11×
11	Maine	~2K	1.11×
12	Minnesota	~6K	1.10×
13	Virginia	~10K	1.07×
14	Indiana	~7K	1.07×
15	Colorado	~6K	1.06×
16	New York	~20K	1.05×
17	Utah	~4K	1.05×
18	Ohio	~10K	1.03×
19	Montana	~1K	1.02×
20	Michigan	~10K	1.01×
21	Maryland	~7K	1.01×
22	Missouri	~6K	1.01×
23	Idaho	~2K	1.01×
24	West Virginia	~2K	1.01×
25	North Dakota	<1K	1.01×
26	Illinois	~10K	1.00×
27	Iowa	~3K	0.99×
28	California	~40K	0.98×
29	North Carolina	~10K	0.98×
30	Nebraska	~2K	0.98×
31	Kentucky	~5K	0.96×
32	Kansas	~3K	0.96×
33	Arkansas	~3K	0.95×
34	Delaware	<1K	0.94×
35	New Jersey	~9K	0.93×
36	Tennessee	~7K	0.93×
37	South Carolina	~5K	0.93×
38	Arizona	~7K	0.92×
39	Oklahoma	~4K	0.92×
40	Alaska	<1K	0.92×
41	Louisiana	~4K	0.89×
42	New Mexico	~2K	0.89×
43	South Dakota	<1K	0.89×
44	Alabama	~5K	0.88×
45	Georgia	~10K	0.87×
46	Texas	~30K	0.86×
47	Nevada	~3K	0.83×
48	Hawaii	~1K	0.83×
49	Florida	~20K	0.82×
50	Mississippi	~3K	0.82×

Affinity by region — Mr. Peanut, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mr. Peanut audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mr. Peanut audience
#	Interest	Category	×
01	Oral-B	Beauty & Wellness	44.51×
02	Convenience food	Food & Beverages	5.74×
03	FedEx	Business & Career	5.54×
04	Weather forecasting	Home & Garden	5.11×
05	Lottery	Games	5.04×
06	QVC	Movies & TV	4.92×
07	Potato chip	Food & Beverages	4.62×
08	Pizza Hut	Food & Beverages	4.16×
09	Sustainable energy	Home & Garden	4.15×
10	Renewable energy	Business & Career	4.10×
11	United Parcel Service	Business & Career	3.80×
12	Subway	Food & Beverages	3.61×
13	Discount stores	Shopping	3.55×
14	Domino's Pizza	Food & Beverages	3.31×
15	Vehicle insurance	Cars & Mobility	2.87×
16	Solar energy	Home & Garden	2.87×
17	McDonald's	Food & Beverages	2.69×
18	Mortgage loans	Business & Career	2.68×
19	Shopping malls	Shopping	2.24×
20	Pinterest	Internet & Social Media	2.05×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mr. Peanut audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Mr. Peanut audience · What stands out
Trait	Cluster	Score
Convenience Orientation	PREMIUM	2.62×
Family Orientation	CONSERVATISM	1.95×
Indulgence	JOY	1.82×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Mr. Peanut audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	0.58×
Luxury Orientation	PREMIUM	0.72×
Healthy Lifestyle	BALANCE	0.73×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Mr. Peanut's target market in United States?

Mr. Peanut's target market in United States covers an estimated 380,367 people, concentrated in California and Texas.

What is the gender split and age of Mr. Peanut customers?

52.5% of the Mr. Peanut audience are female, 47.5% are male, with an average age of 39.7 years.

Which brands do Mr. Peanut fans like most?

Mr. Peanut fans show strongest brand affinity for Oral-B (44.51×), FedEx (5.54×), and Pizza Hut (4.16×) over the country average.

Where do Mr. Peanut fans live in United States?

Mr. Peanut fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

What other brands do Mr. Peanut fans also like?

Beyond Mr. Peanut itself, the audience over-indexes on FedEx (5.54×), Pizza Hut (4.16×), Subway (3.61×), and United Parcel Service (3.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mr. Peanut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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