Securian Financial Group Audience in United States

Securian Financial Group logo

Securian Financial Group has an estimated audience of 500,381 people in United States. 17.1% are female, 82.9% are male, average age 40.5. Top regions: Minnesota, California, Texas. Top brand affinities: Google Maps, GameStop, Capital One, Indeed.com, Kia Sportage.

The average Securian Financial Group fan in United States is 40.5 years old, more male, and lives primarily in Minnesota. The audience is concentrated in Minnesota, California, Texas. Top brand affinities include Google Maps, GameStop, Capital One, with strongest over-indexing on Google Maps (5× the country average). Demographically, the Securian Financial Group audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of Securian Financial Group fans

Demographic split for Securian Financial Group audience in United States
MetricValue
Female17.1%
Male82.9%
Average age40.5
Estimated audience size500,381

Audience persona

The typical Securian Financial Group fan in United States is more male, around 40.5 years old, with strong Risk Appetite tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Securian Financial Group in United States
RegionReachAffinity
Minnesota42,7565.96×
California29,8510.54×
Texas28,3620.66×
Florida26,4970.78×
Illinois17,2141.03×
New York16,3390.58×
Pennsylvania13,8970.82×
Wisconsin13,5541.8×
Virginia12,6571.04×
Georgia12,2970.8×
North Carolina11,4160.76×
Arizona10,7351.05×
Michigan10,6510.81×
Ohio10,2800.67×
Colorado8,8581.12×
Missouri8,7061.08×
New Jersey8,6710.68×
Tennessee8,6380.86×
Indiana8,5370.93×
South Carolina7,1830.95×
Washington6,4470.64×
Iowa5,9261.44×
Massachusetts5,8950.6×
Maryland5,2710.61×
Oklahoma5,1540.93×
Louisiana4,8530.75×
Kentucky4,7680.76×
Alabama4,3860.63×
Mississippi4,1131×
Oregon3,7390.65×
Utah3,7170.83×
Kansas3,6790.93×
Nebraska3,5301.41×
Arkansas3,4080.83×
Connecticut3,3930.68×
Delaware2,7922.02×
Hawaii2,2751.06×
Nevada2,2460.46×
Idaho2,0500.82×
North Dakota1,6921.65×
South Dakota1,6821.45×
New Mexico1,5990.64×
West Virginia1,5350.66×
Alaska1,3681.28×
Rhode Island1,3510.85×
New Hampshire1,3450.68×
Montana1,2500.9×
Maine1,1680.65×
Vermont7670.87×
Washington, District of Columbia7390.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Securian Financial Group audience
BrandAffinityCategory
Google Maps5×Internet & Social Media
GameStop7.14×Games
Capital One4.54×Business & Career
Indeed.com4.16×Business & Career
Kia Sportage20×Cars & Mobility
Autism Awareness8.9×Health
Diabetes mellitus awareness6.05×Health
Online food ordering6.36×Food & Beverages
Holiday Inn Express12.92×Travel & Leisure
Oral-B19.48×Beauty & Wellness
CarGurus4.59×Cars & Mobility
Hilton Garden Inn13.95×Travel & Leisure
Fairfield Inn by Marriott20×Travel & Leisure
Holiday Inn9.37×Travel & Leisure
Singer-songwriter2.94×Music & Radio
Enterprise Rent-A-Car4.39×Cars & Mobility
Microblogging6.14×Technology & Electronics
Google News3.94×News
Honda HR-V17.17×Cars & Mobility
Days Inn16.69×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Securian Financial Group audience
TraitClusterScore
Risk AppetiteTHRILL1.46
Family OrientationCONSERVATISM1.42
Convenience OrientationPREMIUM1.4
Luxury OrientationPREMIUM1.34
Need for SecurityCONSERVATISM1.31
DIY MentalityTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Securian Financial Group
CountryShare
United States99.5%
Germany0.3%
Italy0.1%

See Securian Financial Group audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Securian Financial Group have in United States?

Securian Financial Group has an estimated audience of 500,381 people in United States, concentrated in Minnesota and California.

What is the gender split and age of Securian Financial Group fans?

17.1% of Securian Financial Group fans are female, 82.9% are male, with an average age of 40.5 years.

Which brands do Securian Financial Group fans like most?

Securian Financial Group fans show strongest brand affinity for Google Maps (5×), GameStop (7.14×), and Capital One (4.54×) over the country average.

Where do Securian Financial Group fans live in United States?

Securian Financial Group fans in United States are most concentrated in Minnesota (reach 42,756), California (reach 29,851), and Texas (reach 28,362). These three regions account for the largest share of the active audience.

What other brands do Securian Financial Group fans also like?

Beyond Securian Financial Group itself, the audience over-indexes on GameStop (7.14×), Capital One (4.54×), Indeed.com (4.16×), and Kia Sportage (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Securian Financial Group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.