Securian Financial Group Audience in United States

Securian Financial Group logo

Securian Financial Group has an estimated audience of 500,381 people in United States. 17.1% are female, 82.9% are male, average age 40.5. Top regions: Minnesota, California, Texas. Top brand affinities: La Opinión, Stamp collecting, Elsword, Grinch, Tezz.

The average Securian Financial Group fan in United States is 40.5 years old, more male, and lives primarily in Minnesota. The audience is concentrated in Minnesota, California, Texas. Top brand affinities include La Opinión, Stamp collecting, Elsword, with strongest over-indexing on La Opinión (19.96× the country average). Demographically, the Securian Financial Group audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of Securian Financial Group fans

Demographic split for Securian Financial Group audience in United States
MetricValue
Female17.1%
Male82.9%
Average age40.5
Estimated audience size500,381

Audience persona

The typical Securian Financial Group fan in United States is more male, around 40.5 years old, with strong Risk Appetite tendencies and a notable affinity for La Opinión.

Top regions in United States

Top regions ranked by reach for Securian Financial Group in United States
RegionReachAffinity
Minnesota42,7565.96×
California29,8510.54×
Texas28,3620.66×
Florida26,4970.78×
Illinois17,2141.03×
New York16,3390.58×
Pennsylvania13,8970.82×
Wisconsin13,5541.8×
Virginia12,6571.04×
Georgia12,2970.8×
North Carolina11,4160.76×
Arizona10,7351.05×
Michigan10,6510.81×
Ohio10,2800.67×
Colorado8,8581.12×
Missouri8,7061.08×
New Jersey8,6710.68×
Tennessee8,6380.86×
Indiana8,5370.93×
South Carolina7,1830.95×
Washington6,4470.64×
Iowa5,9261.44×
Massachusetts5,8950.6×
Maryland5,2710.61×
Oklahoma5,1540.93×
Louisiana4,8530.75×
Kentucky4,7680.76×
Alabama4,3860.63×
Mississippi4,1131×
Oregon3,7390.65×
Utah3,7170.83×
Kansas3,6790.93×
Nebraska3,5301.41×
Arkansas3,4080.83×
Connecticut3,3930.68×
Delaware2,7922.02×
Hawaii2,2751.06×
Nevada2,2460.46×
Idaho2,0500.82×
North Dakota1,6921.65×
South Dakota1,6821.45×
New Mexico1,5990.64×
West Virginia1,5350.66×
Alaska1,3681.28×
Rhode Island1,3510.85×
New Hampshire1,3450.68×
Montana1,2500.9×
Maine1,1680.65×
Vermont7670.87×
Washington, District of Columbia7390.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Securian Financial Group audience
BrandAffinityCategory
La Opinión19.96×News
Stamp collecting6.16×Home & Garden
Elsword20×Games
Grinch3.64×Movies & TV
Tezz5.71×Movies & TV
Israel1.61×Travel & Leisure
Wikia2.45×Internet & Social Media
WKRN-TV4.02×Movies & TV
Governor of Michigan4.44×Politics & Society
Goop3.09×Internet & Social Media
JDSU1.65×Business & Career
Regional styles of Mexican music1.51×Music & Radio
Vocal harmony2.37×Music & Radio
Fairy godmother3.86×Literature
Historic site2.15×Arts & Culture
The Streets11.88×Music & Radio
Wok3.24×Food & Beverages
Acoustic music2.24×Music & Radio
Home staging2.5×Home & Garden
N1 road (South Africa)1.92×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Securian Financial Group audience
TraitClusterScore
Risk AppetiteTHRILL1.46
Family OrientationCONSERVATISM1.42
Convenience OrientationPREMIUM1.4
Luxury OrientationPREMIUM1.34
Need for SecurityCONSERVATISM1.31
DIY MentalityTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Securian Financial Group
CountryShare
United States99.5%
Germany0.3%
Italy0.1%

See Securian Financial Group audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Securian Financial Group have in United States?

Securian Financial Group has an estimated audience of 500,381 people in United States, concentrated in Minnesota and California.

What is the gender split and age of Securian Financial Group fans?

17.1% of Securian Financial Group fans are female, 82.9% are male, with an average age of 40.5 years.

Which brands do Securian Financial Group fans like most?

Securian Financial Group fans show strongest brand affinity for La Opinión (19.96×), Stamp collecting (6.16×), and Elsword (20×) over the country average.

Where do Securian Financial Group fans live in United States?

Securian Financial Group fans in United States are most concentrated in Minnesota (reach 42,756), California (reach 29,851), and Texas (reach 28,362). These three regions account for the largest share of the active audience.

What other brands do Securian Financial Group fans also like?

Beyond Securian Financial Group itself, the audience over-indexes on Stamp collecting (6.16×), Elsword (20×), Grinch (3.64×), and Tezz (5.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Securian Financial Group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.