Alaska Audience in United States

Alaska logo

Alaska has an estimated audience of 25,848,800 people in United States. 49.1% are female, 50.9% are male, average age 44.9. Top regions: California, Texas, Washington. Top brand affinities: Goop, Hibachi, Wok, Governor of Michigan, Grinch.

The average Alaska fan in United States is 44.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Washington. Top brand affinities include Goop, Hibachi, Wok, with strongest over-indexing on Goop (10.75× the country average). Demographically, the Alaska audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Alaska fans

Demographic split for Alaska audience in United States
MetricValue
Female49.1%
Male50.9%
Average age44.9
Estimated audience size25,848,800

Audience persona

The typical Alaska fan in United States is balanced, around 44.9 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Alaska in United States
RegionReachAffinity
California2,005,8080.71×
Texas1,697,2550.76×
Washington1,589,7363.07×
Florida1,261,7500.72×
New York970,0250.67×
Oregon647,2352.18×
Illinois546,1710.63×
Alaska537,48012.26×
Georgia525,2340.66×
Arizona504,4750.96×
Pennsylvania497,0300.57×
North Carolina477,3310.61×
Ohio465,4750.58×
New Jersey434,6670.66×
Virginia424,3550.67×
Michigan420,4030.62×
Massachusetts335,6810.66×
Tennessee325,4130.63×
Colorado291,6950.72×
Indiana285,0370.6×
Maryland284,9260.64×
Minnesota254,4920.69×
Missouri247,8100.59×
Alabama235,0360.65×
Wisconsin233,5460.6×
South Carolina224,7540.58×
Nevada223,6300.89×
Idaho208,9621.61×
Utah205,2990.89×
Hawaii203,4041.83×
Louisiana191,4540.57×
Kentucky185,0030.57×
Oklahoma176,6850.62×
Connecticut149,4350.58×
Kansas130,4830.64×
Arkansas126,8370.6×
Iowa121,9910.57×
Mississippi112,8660.53×
Montana89,4611.25×
New Mexico84,2630.65×
Nebraska79,5080.61×
West Virginia61,8310.51×
Maine56,3350.61×
New Hampshire55,7230.55×
Washington, District of Columbia55,1140.71×
Rhode Island39,4580.48×
South Dakota35,4680.59×
North Dakota35,2160.66×
Delaware34,9690.49×
Wyoming28,7600.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alaska audience
BrandAffinityCategory
Goop10.75×Internet & Social Media
Hibachi15.21×Food & Beverages
Wok12.6×Food & Beverages
Governor of Michigan14.22×Politics & Society
Grinch6.81×Movies & TV
Google Home10.94×Technology & Electronics
headspace14.91×Health
Israel3.22×Travel & Leisure
Vocal harmony6.86×Music & Radio
Cherish (group)15.43×Music & Radio
Grace Slick11.76×Music & Radio
El Paso County, Colorado14.34×Travel & Leisure
Kikar HaShabbat17.8×News
Hipster10.39×Politics & Society
Fairy godmother7.89×Literature
TV Fanatic11.2×Movies & TV
Urban Outfitters1.94×Shopping
Ira Glass17.98×Music & Radio
Cryptic crossword13.6×Technology & Electronics
Guitarist (magazine)9.97×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alaska audience
TraitClusterScore
Risk AppetiteTHRILL2.16
PatriotismCONSERVATISM1.7
Luxury OrientationPREMIUM1.43
ExtroversionTHRILL1.26
TravellingTHRILL1.2
Community OrientationOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Alaska
CountryShare
United States57.7%
United Kingdom4.2%
Canada3.7%

See Alaska audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Alaska have in United States?

Alaska has an estimated audience of 25,848,800 people in United States, concentrated in California and Texas.

What is the gender split and age of Alaska fans?

49.1% of Alaska fans are female, 50.9% are male, with an average age of 44.9 years.

Which brands do Alaska fans like most?

Alaska fans show strongest brand affinity for Goop (10.75×), Hibachi (15.21×), and Wok (12.6×) over the country average.

Where do Alaska fans live in United States?

Alaska fans in United States are most concentrated in California (reach 2,005,808), Texas (reach 1,697,255), and Washington (reach 1,589,736). These three regions account for the largest share of the active audience.

What other brands do Alaska fans also like?

Beyond Alaska itself, the audience over-indexes on Hibachi (15.21×), Wok (12.6×), Governor of Michigan (14.22×), and Grinch (6.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alaska. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.