Alaska Audience in Germany

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Alaska has an estimated audience of 681,154 people in Germany. 48.5% are female, 51.5% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Goes, Good to Great Jim Collins, Dog breed, Esra Erol.

The average Alaska fan in Germany is 41.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Goes, Good to Great Jim Collins, with strongest over-indexing on Progressive rock (4.16× the country average). Demographically, the Alaska audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Alaska fans

Demographic split for Alaska audience in Germany
MetricValue
Female48.5%
Male51.5%
Average age41.4
Estimated audience size681,154

Audience persona

The typical Alaska fan in Germany is balanced, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Progressive rock.

Top regions in Germany

Top regions ranked by reach for Alaska in Germany
RegionReachAffinity
Nordrhein-Westfalen164,5731.1×
Bayern123,3361.13×
Baden-Württemberg104,8091.13×
Niedersachsen67,5891.02×
Hessen60,8361.17×
Rheinland-Pfalz37,4571.1×
Berlin31,8541.05×
Sachsen30,7770.92×
Schleswig-Holstein24,574
Brandenburg17,5580.83×
Hamburg15,8481.03×
Thüringen14,9240.86×
Sachsen-Anhalt13,5120.77×
Mecklenburg-Vorpommern10,9830.84×
Saarland8,1810.98×
Bremen6,2321.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alaska audience
BrandAffinityCategory
Progressive rock4.16×Music & Radio
Goes2.05×Travel & Leisure
Good to Great Jim Collins61.52×Literature
Dog breed1.56×Pets & Animals
Esra Erol6.84×Movies & TV
Keswick, Cumbria32.19×Travel & Leisure
Stradivarius1.77×Shopping
Natural rubber2.37×Cars & Mobility
Urban horticulture1.63×Home & Garden
Israel1.57×Travel & Leisure
Corona (band)1.68×Music & Radio
Icon (magazine)1.67×Arts & Culture
Medieval fantasy6.95×Literature
Nurse education1.55×Kids & Family
Keeper (password manager)2.69×Technology & Electronics
Hostelworld3.83×Travel & Leisure
Graham Greene (actor)2.3×
Square foot gardening7.06×Home & Garden
Gudrun Sjödén1.7×Fashion & Accessoires
Figure painting (hobby)2.14×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alaska audience
TraitClusterScore
PatriotismCONSERVATISM1.86
SustainabilityBALANCE1.63
Pet OwnershipJOY1.63
TravellingTHRILL1.41
SpiritualityBALANCE1.36
Risk AppetiteTHRILL1.34

Worldwide distribution

Worldwide audience distribution share by country for Alaska
CountryShare
United States57.7%
United Kingdom4.2%
Canada3.7%

See Alaska audiences in other countries

More Region audiences in Germany

Frequently asked questions

How many fans does Alaska have in Germany?

Alaska has an estimated audience of 681,154 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Alaska fans?

48.5% of Alaska fans are female, 51.5% are male, with an average age of 41.4 years.

Which brands do Alaska fans like most?

Alaska fans show strongest brand affinity for Progressive rock (4.16×), Goes (2.05×), and Good to Great Jim Collins (61.52×) over the country average.

Where do Alaska fans live in Germany?

Alaska fans in Germany are most concentrated in Nordrhein-Westfalen (reach 164,573), Bayern (reach 123,336), and Baden-Württemberg (reach 104,809). These three regions account for the largest share of the active audience.

What other brands do Alaska fans also like?

Beyond Alaska itself, the audience over-indexes on Goes (2.05×), Good to Great Jim Collins (61.52×), Dog breed (1.56×), and Esra Erol (6.84×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Alaska. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.