Alaska Audience in Germany
Alaska has an estimated audience of 681,154 people in Germany. 48.5% are female, 51.5% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Allgäu, Satire, German television comedy, Lake Constance, Tagesschau.
The average Alaska fan in Germany is 41.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Allgäu, Satire, German television comedy, with strongest over-indexing on Allgäu (12.03× the country average). Demographically, the Alaska audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Alaska fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 41.4 |
| Estimated audience size | 681,154 |
Audience persona
The typical Alaska fan in Germany is balanced, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Allgäu.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 164,573 | 1.1× |
| Bayern | 123,336 | 1.13× |
| Baden-Württemberg | 104,809 | 1.13× |
| Niedersachsen | 67,589 | 1.02× |
| Hessen | 60,836 | 1.17× |
| Rheinland-Pfalz | 37,457 | 1.1× |
| Berlin | 31,854 | 1.05× |
| Sachsen | 30,777 | 0.92× |
| Schleswig-Holstein | 24,574 | 1× |
| Brandenburg | 17,558 | 0.83× |
| Hamburg | 15,848 | 1.03× |
| Thüringen | 14,924 | 0.86× |
| Sachsen-Anhalt | 13,512 | 0.77× |
| Mecklenburg-Vorpommern | 10,983 | 0.84× |
| Saarland | 8,181 | 0.98× |
| Bremen | 6,232 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Allgäu | 12.03× | Travel & Leisure |
| Satire | 8.81× | Literature |
| German television comedy | 8.17× | Movies & TV |
| Lake Constance | 9.71× | Travel & Leisure |
| Tagesschau | 2.16× | Movies & TV |
| Banff National Park | 48.76× | Travel & Leisure |
| Ryanair | 2.37× | Travel & Leisure |
| Canada | 2.86× | Travel & Leisure |
| Gold mining | 8.45× | Business & Career |
| Tour de France | 5.03× | Sports |
| Arnold Schwarzenegger | 5.52× | Movies & TV |
| Country rap | 5.05× | Music & Radio |
| Transfermarkt | 2.29× | Sports |
| Bicycle wheel | 5.73× | Cars & Mobility |
| Mexico | 5.1× | Travel & Leisure |
| Fressnapf | 2.69× | Shopping |
| Catering | 3.4× | Food & Beverages |
| Firefox | 4.61× | Internet & Social Media |
| Headphones | 3.92× | Technology & Electronics |
| Meghan Markle | 4.6× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.86 |
| Sustainability | BALANCE | 1.63 |
| Pet Ownership | JOY | 1.63 |
| Travelling | THRILL | 1.41 |
| Spirituality | BALANCE | 1.36 |
| Risk Appetite | THRILL | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 57.7% |
| United Kingdom | 4.2% |
| Canada | 3.7% |
See Alaska audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Alaska have in Germany?
Alaska has an estimated audience of 681,154 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Alaska fans?
48.5% of Alaska fans are female, 51.5% are male, with an average age of 41.4 years.
Which brands do Alaska fans like most?
Alaska fans show strongest brand affinity for Allgäu (12.03×), Satire (8.81×), and German television comedy (8.17×) over the country average.
Where do Alaska fans live in Germany?
Alaska fans in Germany are most concentrated in Nordrhein-Westfalen (reach 164,573), Bayern (reach 123,336), and Baden-Württemberg (reach 104,809). These three regions account for the largest share of the active audience.
What other brands do Alaska fans also like?
Beyond Alaska itself, the audience over-indexes on Satire (8.81×), German television comedy (8.17×), Lake Constance (9.71×), and Tagesschau (2.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alaska. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.