Rascasse Audience Intelligence

David Attenborough Audience in Germany

A data profile of the people who buy, follow and care about David Attenborough in Germany — modelled from more than twelve digital signal sources. David Attenborough has an estimated audience of 667,704 people in Germany.

#521among Actor Actress or TV Star in Germany#1574among Person in Germany#1306in Movies & TV

The average David Attenborough fan in Germany is 44.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Migros, Coop, Mid-century modern, with strongest over-indexing on Migros (106.22× the country average).

Demographically, the David Attenborough audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical David Attenborough fan in Germany is more female, around 44.7 years old, with strong Community Orientation tendencies and a notable affinity for Migros.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the David Attenborough profile in Germany.

Audience size
668K
in Germany
Gender
58.5%♀
41.5% male
Age
44.7
average years
Country rank
#9208
Person in Germany
Fig. 01

Search interest · 12-month trend

+146%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of David Attenborough fans

58.5% are female, 41.5% are male, average age 44.7.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for David Attenborough audience in Germany
MetricValue
Female58.5%
Male41.5%
Average age44.7
Estimated audience size667,704
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the David Attenborough audience in Germany
Age bracketShare%
16-199%
20-2913%
30-3920%
40-4928%
50+30%
Fig. 04

Worldwide distribution

2.7%

of the worldwide David Attenborough audience comes from Germany.

Worldwide audience distribution share by country for David Attenborough
CountryShare
United Kingdom46.8%
United States15.9%
Australia8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the David Attenborough audience in Germany is strongest.

Fig. 05

Top regions by affinity

David Attenborough fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.61×
02Hamburg~10K1.21×
03Bremen~4K1.12×
04Hessen~40K1.10×
05Bayern~80K1.07×
06Nordrhein-Westfalen~100K1.02×
07Baden-Württemberg~60K0.99×
08Schleswig-Holstein~20K0.98×
09Niedersachsen~40K0.94×
10Rheinland-Pfalz~20K0.94×
11Sachsen~20K0.92×
12Brandenburg~10K0.90×
13Saarland~5K0.84×
14Mecklenburg-Vorpommern~7K0.82×
15Thüringen~9K0.80×
16Sachsen-Anhalt~9K0.79×
Fig. 06

Affinity by region

Affinity by region — David Attenborough, Germany
0.79×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the David Attenborough audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for David Attenborough audience
#·InterestCategoryAffinity×
01MigrosShopping106.22×
02English National BalletArts & Culture102.01×
03San Francisco BalletArts & Culture92.07×
04Birmingham Royal BalletArts & Culture81.92×
05CoopFood & Beverages74.83×
06Sint MaartenTravel & Leisure61.80×
07Swan LakeMusic & Radio58.91×
08Paris Opera BalletArts & Culture54.47×
09Meetup (website)Internet & Social Media36.59×
10Mid-century modernHome & Garden28.81×
11Ballet companyTopic26.78×
12Grown Ups (film)Movies & TV23.57×
13The Fault in Our Stars (film)Movies & TV22.94×
14Pull&BearFashion & Accessoires20.00×
15Möbel KraftHome & Garden20.00×
16TunicFashion & Accessoires20.00×
17SnappedMovies & TV18.29×
18Meg RyanMovies & TV16.27×
19Jane GoodallPets & Animals12.80×
20REWEShopping3.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the David Attenborough audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by David Attenborough audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.98×
SpiritualityBALANCE1.83×
Pet OwnershipJOY1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by David Attenborough audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.91×
Early Adopter MentalityPOWER1.03×
Design AffinityPREMIUM1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does David Attenborough have in Germany?

David Attenborough has an estimated audience of 667,704 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of David Attenborough fans?

58.5% of David Attenborough fans are female, 41.5% are male, with an average age of 44.7 years.

03

Which brands do David Attenborough fans like most?

David Attenborough fans show strongest brand affinity for Migros (106.22×), Coop (74.83×), and Mid-century modern (28.81×) over the country average.

04

Where do David Attenborough fans live in Germany?

David Attenborough fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do David Attenborough fans also like?

Beyond David Attenborough itself, the audience over-indexes on Coop (74.83×), Mid-century modern (28.81×), English National Ballet (102.01×), and Pull&Bear (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See David Attenborough audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for David Attenborough. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →