David Attenborough Audience in United States

David Attenborough logo

David Attenborough has an estimated audience of 2,731,362 people in United States. 58.0% are female, 42.0% are male, average age 46.9. Top regions: California, Texas, Florida. Top brand affinities: Fox News Channel, Jane Goodall, Prayer, President of the United States, Steve Irwin.

The average David Attenborough fan in United States is 46.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fox News Channel, Jane Goodall, Prayer, with strongest over-indexing on Fox News Channel (2.38× the country average). Demographically, the David Attenborough audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of David Attenborough fans

Demographic split for David Attenborough audience in United States
MetricValue
Female58.0%
Male42.0%
Average age46.9
Estimated audience size2,731,362

Audience persona

The typical David Attenborough fan in United States is more female, around 46.9 years old, with strong Sustainability tendencies and a notable affinity for Fox News Channel.

Top regions in United States

Top regions ranked by reach for David Attenborough in United States
RegionReachAffinity
California298,8350.99×
Texas176,6400.75×
Florida164,4350.89×
New York148,5810.97×
Pennsylvania91,3760.99×
Illinois87,1980.96×
Ohio79,8140.95×
Michigan76,7831.08×
Washington76,1041.39×
North Carolina75,4250.92×
Massachusetts69,0061.28×
Virginia66,0370.99×
Georgia65,9630.78×
New Jersey61,1460.88×
Colorado56,4541.31×
Arizona51,1660.92×
Oregon49,3761.58×
Tennessee48,8520.89×
Minnesota47,4691.21×
Indiana46,7140.94×
Wisconsin45,4931.11×
Missouri45,2411.03×
Maryland43,1950.92×
South Carolina34,7130.84×
Kentucky29,9590.87×
Connecticut28,7341.05×
Utah27,2331.11×
Oklahoma26,1510.86×
Alabama24,9120.65×
Louisiana24,3780.69×
Iowa21,3430.95×
Kansas19,6760.91×
Nevada19,1590.73×
Arkansas17,4830.78×
Idaho16,6131.21×
Maine14,5541.49×
New Hampshire14,0811.31×
Mississippi13,6970.61×
New Mexico12,3320.9×
Hawaii12,0841.03×
Nebraska11,9380.87×
West Virginia10,4850.82×
Montana10,0241.32×
Rhode Island9,4021.08×
Washington, District of Columbia8,5191.04×
Alaska7,5101.29×
Vermont7,3001.52×
Delaware5,8930.78×
South Dakota5,1490.82×
North Dakota4,4890.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for David Attenborough audience
BrandAffinityCategory
Fox News Channel2.38×Movies & TV
Jane Goodall6.4×Pets & Animals
Prayer2.88×Politics & Society
President of the United States2.43×Politics & Society
Steve Irwin7.42×Movies & TV
Made in USA2.77×Business & Career
Planet Earth (TV series)10.92×Movies & TV
National Geographic (magazine)5.61×Travel & Leisure
Google Maps1.81×Internet & Social Media
Virtue2×Politics & Society
Conservatism in the United States3.22×Politics & Society
Nation2.59×Politics & Society
Faith2.57×Politics & Society
MSN1.65×News
Citizenship3.06×Politics & Society
Wildlife photography2.82×Technology & Electronics
Wildlife1.52×Travel & Leisure
Exhibition game2.21×Games
Birds1.78×Pets & Animals
DVD2.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by David Attenborough audience
TraitClusterScore
SustainabilityBALANCE3.27
Community OrientationOPEN2.04
IndividualismJOY1.93
PatriotismCONSERVATISM1.68
TraditionCONSERVATISM1.53
TravellingTHRILL1.52

Worldwide distribution

Worldwide audience distribution share by country for David Attenborough
CountryShare
United Kingdom41.8%
United States15.7%
Australia9.4%

See David Attenborough audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does David Attenborough have in United States?

David Attenborough has an estimated audience of 2,731,362 people in United States, concentrated in California and Texas.

What is the gender split and age of David Attenborough fans?

58.0% of David Attenborough fans are female, 42.0% are male, with an average age of 46.9 years.

Which brands do David Attenborough fans like most?

David Attenborough fans show strongest brand affinity for Fox News Channel (2.38×), Jane Goodall (6.4×), and Prayer (2.88×) over the country average.

Where do David Attenborough fans live in United States?

David Attenborough fans in United States are most concentrated in California (reach 298,835), Texas (reach 176,640), and Florida (reach 164,435). These three regions account for the largest share of the active audience.

What other brands do David Attenborough fans also like?

Beyond David Attenborough itself, the audience over-indexes on Jane Goodall (6.4×), Prayer (2.88×), President of the United States (2.43×), and Steve Irwin (7.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for David Attenborough. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.