Rascasse Audience Intelligence

David Attenborough Audience in United States

A data profile of the people who buy, follow and care about David Attenborough in United States — modelled from more than twelve digital signal sources. David Attenborough has an estimated audience of 3,913,829 people in United States.

#355among Actor Actress or TV Star in United States#1043among Person in United States#915in Movies & TV

The average David Attenborough fan in United States is 46.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jane Goodall, Melania Trump, Prayer, with strongest over-indexing on Jane Goodall (6.4× the country average).

Demographically, the David Attenborough audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical David Attenborough fan in United States is more female, around 46.9 years old, with strong Community Orientation tendencies and a notable affinity for Jane Goodall.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the David Attenborough profile in United States.

Audience size
3.9M
in United States
Gender
58.0%♀
42.0% male
Age
46.9
average years
Country rank
#8178
Person in United States
Fig. 01

Search interest · 12-month trend

+143%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of David Attenborough fans

58.0% are female, 42.0% are male, average age 46.9.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for David Attenborough audience in United States
MetricValue
Female58.0%
Male42.0%
Average age46.9
Estimated audience size3,913,829
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the David Attenborough audience in United States
Age bracketShare%
16-197%
20-2912%
30-3917%
40-4922%
50+42%
Fig. 04

Worldwide distribution

15.9%

of the worldwide David Attenborough audience comes from United States.

Worldwide audience distribution share by country for David Attenborough
CountryShare
United Kingdom46.8%
United States15.9%
Australia8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the David Attenborough audience in United States is strongest.

Fig. 05

Top regions by affinity

David Attenborough fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~8K1.57×
02Oregon~50K1.49×
03Maine~10K1.46×
04Alaska~8K1.44×
05Montana~10K1.38×
06Washington~70K1.35×
07New Hampshire~10K1.32×
08Massachusetts~70K1.27×
09Colorado~50K1.21×
10Idaho~20K1.16×
11Minnesota~40K1.14×
12Utah~30K1.10×
13Rhode Island~10K1.10×
14Connecticut~30K1.09×
15Wisconsin~40K1.08×
16Hawaii~10K1.02×
17Michigan~70K1.01×
18Pennsylvania~90K1.00×
19California~300K0.99×
20New York~200K0.99×
21Virginia~60K0.97×
22Washington, District of Columbia~8K0.97×
23Missouri~40K0.96×
24Ohio~80K0.95×
25Illinois~90K0.94×
26Indiana~50K0.94×
27Iowa~20K0.93×
28Kansas~20K0.91×
29North Carolina~70K0.90×
30Maryland~40K0.90×
31Kentucky~30K0.90×
32West Virginia~10K0.89×
33South Dakota~6K0.89×
34Arizona~50K0.88×
35New Mexico~10K0.88×
36New Jersey~60K0.87×
37Oklahoma~30K0.87×
38Florida~200K0.86×
39Tennessee~50K0.86×
40Nebraska~10K0.86×
41Delaware~6K0.85×
42North Dakota~5K0.85×
43South Carolina~30K0.84×
44Arkansas~20K0.82×
45Georgia~70K0.79×
46Texas~200K0.76×
47Nevada~20K0.75×
48Louisiana~20K0.71×
49Alabama~30K0.69×
50Mississippi~10K0.65×
Fig. 06

Affinity by region

Affinity by region — David Attenborough, United States
0.65×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the David Attenborough audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for David Attenborough audience
#·InterestCategoryAffinity×
01Planet Earth (TV series)Movies & TV10.92×
02Steve IrwinMovies & TV7.42×
03Jane GoodallPets & Animals6.40×
04National Geographic (magazine)Travel & Leisure5.61×
05Conservatism in the United StatesPolitics & Society3.22×
06CitizenshipPolitics & Society3.06×
07PrayerPolitics & Society2.88×
08Made in USABusiness & Career2.77×
09Joe BidenPolitics & Society2.72×
10Gavin NewsomPolitics & Society2.65×
11NationPolitics & Society2.59×
12FaithPolitics & Society2.57×
13President of the United StatesPolitics & Society2.43×
14Melania TrumpPolitics & Society2.42×
15Fox News ChannelMovies & TV2.38×
16Dick Van DykeMovies & TV2.09×
17VirtuePolitics & Society2.00×
18Google MapsInternet & Social Media1.81×
19Mitch McConnellPolitics & Society1.78×
20MSNNews1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the David Attenborough audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by David Attenborough audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.32×
SpiritualityBALANCE1.26×
SustainabilityBALANCE1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by David Attenborough audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Social Media UsageJOY0.93×
Quality AwarenessPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does David Attenborough have in United States?

David Attenborough has an estimated audience of 3,913,829 people in United States, concentrated in California and Texas.

02

What is the gender split and age of David Attenborough fans?

58.0% of David Attenborough fans are female, 42.0% are male, with an average age of 46.9 years.

03

Which brands do David Attenborough fans like most?

David Attenborough fans show strongest brand affinity for Jane Goodall (6.4×), Melania Trump (2.42×), and Prayer (2.88×) over the country average.

04

Where do David Attenborough fans live in United States?

David Attenborough fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do David Attenborough fans also like?

Beyond David Attenborough itself, the audience over-indexes on Melania Trump (2.42×), Prayer (2.88×), Joe Biden (2.72×), and President of the United States (2.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See David Attenborough audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for David Attenborough. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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