A data profile of the people who buy, follow and care about Citizenship in United States — modelled from more than twelve digital signal sources. Citizenship has an estimated audience of 17,466,634 people in United States.
The average Citizenship fan in United States is 45.0 years old, balanced, and lives primarily in New York.
The audience is concentrated in New York, Pennsylvania, Massachusetts.
Top brand affinities include Drudge Report, Politico, New York Post, with strongest over-indexing on Drudge Report (3.79× the country average).
Demographically, the Citizenship audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Citizenship fan in United States is balanced, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.
The key figures that characterise the Citizenship profile in United States.
50.0% are female, 50.0% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 45.0 |
| Estimated audience size | 17,466,634 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 36% |
Where the Citizenship audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rhode Island | ~500K | 8.81× | |
| 02 | New Hampshire | ~400K | 5.49× | |
| 03 | Massachusetts | ~1.5M | 3.98× | |
| 04 | Pennsylvania | ~2M | 3.08× | |
| 05 | Delaware | ~100K | 2.52× | |
| 06 | New York | ~2M | 2.27× | |
| 07 | New Jersey | ~900K | 2.10× | |
| 08 | Michigan | ~900K | 1.92× | |
| 09 | Connecticut | ~300K | 1.77× | |
| 10 | Vermont | ~50K | 1.68× | |
| 11 | Ohio | ~900K | 1.58× | |
| 12 | Indiana | ~400K | 1.13× | |
| 13 | Florida | ~1M | 0.87× | |
| 14 | Maryland | ~200K | 0.76× | |
| 15 | Washington, District of Columbia | ~40K | 0.68× | |
| 16 | Hawaii | ~50K | 0.67× | |
| 17 | Virginia | ~300K | 0.64× | |
| 18 | California | ~1M | 0.62× | |
| 19 | Alaska | ~20K | 0.62× | |
| 20 | Nevada | ~100K | 0.61× | |
| 21 | Texas | ~900K | 0.59× | |
| 22 | Maine | ~40K | 0.59× | |
| 23 | North Dakota | ~20K | 0.55× | |
| 24 | Washington | ~200K | 0.54× | |
| 25 | Georgia | ~300K | 0.52× | |
| 26 | Illinois | ~300K | 0.50× | |
| 27 | Arizona | ~200K | 0.50× | |
| 28 | Mississippi | ~70K | 0.50× | |
| 29 | New Mexico | ~40K | 0.50× | |
| 30 | North Carolina | ~300K | 0.49× | |
| 31 | South Dakota | ~20K | 0.49× | |
| 32 | West Virginia | ~40K | 0.48× | |
| 33 | Utah | ~70K | 0.47× | |
| 34 | Iowa | ~70K | 0.47× | |
| 35 | Louisiana | ~100K | 0.46× | |
| 36 | Kentucky | ~100K | 0.46× | |
| 37 | Nebraska | ~40K | 0.46× | |
| 38 | Arkansas | ~60K | 0.45× | |
| 39 | Kansas | ~60K | 0.45× | |
| 40 | Tennessee | ~200K | 0.44× | |
| 41 | Oklahoma | ~90K | 0.44× | |
| 42 | Minnesota | ~100K | 0.43× | |
| 43 | Oregon | ~90K | 0.43× | |
| 44 | Alabama | ~100K | 0.42× | |
| 45 | Idaho | ~40K | 0.42× | |
| 46 | Montana | ~20K | 0.42× | |
| 47 | Colorado | ~100K | 0.41× | |
| 48 | South Carolina | ~100K | 0.40× | |
| 49 | Missouri | ~100K | 0.39× | |
| 50 | Wisconsin | ~90K | 0.35× |
The strongest cross-interests of the Citizenship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paul Newman | Movies & TV | 6.33× | ||
| 02 | Ariel Winter | Movies & TV | 6.33× | ||
| 03 | Michael Caine | Movies & TV | 6.33× | ||
| 04 | Joe Manganiello | Movies & TV | 6.33× | ||
| 05 | Christopher Walken | Movies & TV | 5.84× | ||
| 06 | Politico | Politics & Society | 4.39× | ||
| 07 | Drudge Report | Sports | 3.79× | ||
| 08 | Public administration | Business & Career | 3.67× | ||
| 09 | New York Post | News | 2.80× | ||
| 10 | Diane Keaton | Movies & TV | 2.26× | ||
| 11 | Renewable energy | Business & Career | 2.19× | ||
| 12 | Real property | Home & Garden | 2.01× | ||
| 13 | Ace Hardware | Home & Garden | 1.92× | ||
| 14 | Fox News Channel | Movies & TV | 1.91× | ||
| 15 | Genetics | Kids & Family | 1.89× | ||
| 16 | Joe Biden | Politics & Society | 1.89× | ||
| 17 | Nostalgia | Home & Garden | 1.80× | ||
| 18 | Nonprofit organization | Politics & Society | 1.61× | ||
| 19 | Tradition | Politics & Society | 1.61× | ||
| 20 | Capital One | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.22× | |
| Individualism | JOY | 1.66× | |
| Need for Security | CONSERVATISM | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Pet Ownership | JOY | 0.79× | |
| Healthy Lifestyle | BALANCE | 0.81× |
Citizenship has an estimated audience of 17,466,634 people in United States, concentrated in New York and Pennsylvania.
50.0% of Citizenship fans are female, 50.0% are male, with an average age of 45.0 years.
Citizenship fans show strongest brand affinity for Drudge Report (3.79×), Politico (4.39×), and New York Post (2.8×) over the country average.
Citizenship fans in United States are most concentrated in New York (reach ~2M), Pennsylvania (reach ~2M), and Massachusetts (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Citizenship itself, the audience over-indexes on Politico (4.39×), New York Post (2.8×), Paul Newman (6.33×), and Fox News Channel (1.91×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Citizenship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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