Citizenship Audience in United States

Citizenship logo

Citizenship has an estimated audience of 17,466,634 people in United States. 50.0% are female, 50.0% are male, average age 45.0. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Lulu 黃路梓茵, Wok, Governor of Michigan, headspace.

The average Citizenship fan in United States is 45.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Lulu 黃路梓茵, Wok, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Citizenship audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Citizenship fans

Demographic split for Citizenship audience in United States
MetricValue
Female50.0%
Male50.0%
Average age45.0
Estimated audience size17,466,634

Audience persona

The typical Citizenship fan in United States is balanced, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Citizenship in United States
RegionReachAffinity
California2,719,1051.42×
Texas2,067,2981.38×
Florida2,028,7061.72×
New York1,470,1691.51×
Illinois603,6131.04×
North Carolina584,3521.11×
Georgia577,3761.07×
Pennsylvania567,4640.96×
Virginia565,3931.33×
New Jersey518,4941.17×
Washington445,5921.27×
Ohio433,6770.81×
Maryland421,9151.4×
Massachusetts417,1191.21×
Michigan401,1500.88×
Arizona387,8331.09×
Tennessee309,3550.88×
Indiana306,1320.96×
Colorado238,4540.87×
Nevada233,9181.38×
Minnesota232,5880.93×
Missouri231,0730.82×
Connecticut211,2201.21×
Louisiana208,3650.93×
South Carolina205,8670.78×
Alabama192,6390.79×
Oregon189,7930.95×
Kentucky184,0560.84×
Wisconsin183,1910.7×
Oklahoma181,9530.94×
Utah159,1061.02×
Mississippi146,3351.02×
Iowa127,0420.88×
Kansas126,5430.92×
Arkansas116,8140.81×
Hawaii111,2031.48×
New Mexico82,2070.94×
Nebraska73,8100.84×
Rhode Island67,2131.21×
West Virginia66,9690.82×
Idaho63,4590.72×
Washington, District of Columbia61,9251.18×
New Hampshire55,9010.81×
Maine43,5050.7×
Alaska43,2431.16×
Delaware41,4790.86×
North Dakota34,3980.96×
South Dakota28,5640.71×
Montana24,3690.5×
Vermont17,4690.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Citizenship audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Lulu 黃路梓茵6.33×Movies & TV
Wok10.86×Food & Beverages
Governor of Michigan11.43×Politics & Society
headspace14.02×Health
Google Home9.32×Technology & Electronics
Goop7.45×Internet & Social Media
Cherish (group)14.98×Music & Radio
Hibachi10.13×Food & Beverages
Home staging6.33×Home & Garden
Grace Slick10.21×Music & Radio
Ira Glass19.36×Music & Radio
Goma18.27×Travel & Leisure
Cryptic crossword15.65×Technology & Electronics
Vocal harmony4.56×Music & Radio
El Paso County, Colorado12.79×Travel & Leisure
Grinch3.69×Movies & TV
TV Fanatic9.62×Movies & TV
Fairy godmother6.58×Literature
Hipster8.14×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Citizenship audience
TraitClusterScore
PatriotismCONSERVATISM1.49
IndividualismJOY1.46
Need for SecurityCONSERVATISM1.39
SustainabilityBALANCE1.23
Career OrientationPOWER1.22
Quality AwarenessPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Citizenship
CountryShare
United States26.8%
Brazil4.4%
France3.1%

See Citizenship audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Citizenship have in United States?

Citizenship has an estimated audience of 17,466,634 people in United States, concentrated in California and Texas.

What is the gender split and age of Citizenship fans?

50.0% of Citizenship fans are female, 50.0% are male, with an average age of 45.0 years.

Which brands do Citizenship fans like most?

Citizenship fans show strongest brand affinity for Keene, New Hampshire (675×), Lulu 黃路梓茵 (6.33×), and Wok (10.86×) over the country average.

Where do Citizenship fans live in United States?

Citizenship fans in United States are most concentrated in California (reach 2,719,105), Texas (reach 2,067,298), and Florida (reach 2,028,706). These three regions account for the largest share of the active audience.

What other brands do Citizenship fans also like?

Beyond Citizenship itself, the audience over-indexes on Lulu 黃路梓茵 (6.33×), Wok (10.86×), Governor of Michigan (11.43×), and headspace (14.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Citizenship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.