Rascasse Audience Intelligence

Citizenship Audience in Germany

A data profile of the people who buy, follow and care about Citizenship in Germany — modelled from more than twelve digital signal sources. Citizenship has an estimated audience of 1,446,585 people in Germany.

#2466among Topic in Germany#183in Politics & Society

The average Citizenship fan in Germany is 41.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, FC Bayern Munich, Borussia Dortmund, with strongest over-indexing on Tagesschau (4.39× the country average).

Demographically, the Citizenship audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Need for Security, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Citizenship fan in Germany is more male, around 41.9 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Citizenship profile in Germany.

Audience size
1.4M
in Germany
Gender
28.9%♀
71.1% male
Age
41.9
average years
Country rank
#4617
Topic in Germany
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Citizenship fans

28.9% are female, 71.1% are male, average age 41.9.

Fig. 02

Gender split

28.9%
Female
71.1%
Male
Demographic split for Citizenship audience in Germany
MetricValue
Female28.9%
Male71.1%
Average age41.9
Estimated audience size1,446,585
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Citizenship audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3922%
40-4927%
50+22%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Citizenship audience comes from Germany.

Worldwide audience distribution share by country for Citizenship
CountryShare
United States26.8%
Brazil4.4%
France3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Citizenship audience in Germany is strongest.

Fig. 05

Top regions by affinity

Citizenship fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~40K1.16×
02Berlin~70K1.15×
03Baden-Württemberg~200K1.13×
04Nordrhein-Westfalen~400K1.12×
05Bayern~300K1.12×
06Hessen~100K1.12×
07Bremen~10K1.09×
08Niedersachsen~100K1.00×
09Schleswig-Holstein~50K0.98×
10Rheinland-Pfalz~70K0.95×
11Thüringen~30K0.94×
12Sachsen~60K0.91×
13Sachsen-Anhalt~30K0.89×
14Brandenburg~40K0.88×
15Mecklenburg-Vorpommern~20K0.86×
16Saarland~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Citizenship, Germany
0.83×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Citizenship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Citizenship audience
#·InterestCategoryAffinity×
01IHF World Women's Handball ChampionshipSports8.81×
02KickerSports5.34×
03TagesschauMovies & TV4.39×
04Thomas MüllerSports4.19×
05Real propertyHome & Garden3.71×
06Jürgen KloppSports3.47×
073. LigaSports3.24×
08SatireLiterature3.24×
09FC Bayern MunichSports3.02×
10Borussia DortmundSports2.89×
11FocusNews2.89×
12SportschauSports2.79×
13VfB StuttgartSports2.71×
14SV Werder BremenSports2.68×
15TipicoGames2.68×
16Dynamo DresdenSports2.52×
17Borussia MönchengladbachSports2.39×
18Eintracht FrankfurtSports2.34×
19PoliticsPolitics & Society1.81×
20Netto Marken-DiscountShopping1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Citizenship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Citizenship audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.82×
Community OrientationOPEN1.53×
SpiritualityBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Citizenship audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.58×
DIY MentalityTHRILL0.62×
Design AffinityPREMIUM0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Citizenship have in Germany?

Citizenship has an estimated audience of 1,446,585 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Citizenship fans?

28.9% of Citizenship fans are female, 71.1% are male, with an average age of 41.9 years.

03

Which brands do Citizenship fans like most?

Citizenship fans show strongest brand affinity for Tagesschau (4.39×), FC Bayern Munich (3.02×), and Borussia Dortmund (2.89×) over the country average.

04

Where do Citizenship fans live in Germany?

Citizenship fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Citizenship fans also like?

Beyond Citizenship itself, the audience over-indexes on FC Bayern Munich (3.02×), Borussia Dortmund (2.89×), Kicker (5.34×), and IHF World Women's Handball Championship (8.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Citizenship audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Citizenship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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