Citizenship Audience in Germany
Citizenship has an estimated audience of 1,446,585 people in Germany. 28.9% are female, 71.1% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Litter box, Unique Gifts, Christmas Gift, Snow White (Fables).
The average Citizenship fan in Germany is 41.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Litter box, Unique Gifts, with strongest over-indexing on Progressive rock (3.39× the country average). Demographically, the Citizenship audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Citizenship fans
| Metric | Value |
|---|---|
| Female | 28.9% |
| Male | 71.1% |
| Average age | 41.9 |
| Estimated audience size | 1,446,585 |
Audience persona
The typical Citizenship fan in Germany is more male, around 41.9 years old, with strong Need for Security tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 330,781 | 1.05× |
| Bayern | 261,865 | 1.13× |
| Baden-Württemberg | 229,448 | 1.16× |
| Niedersachsen | 128,064 | 0.91× |
| Hessen | 125,664 | 1.14× |
| Berlin | 93,584 | 1.45× |
| Rheinland-Pfalz | 68,324 | 0.94× |
| Sachsen | 68,284 | 0.96× |
| Schleswig-Holstein | 42,578 | 0.82× |
| Brandenburg | 41,101 | 0.92× |
| Hamburg | 38,360 | 1.17× |
| Sachsen-Anhalt | 34,279 | 0.91× |
| Thüringen | 33,895 | 0.92× |
| Mecklenburg-Vorpommern | 19,501 | 0.71× |
| Bremen | 13,655 | 1.1× |
| Saarland | 12,607 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.39× | Music & Radio |
| Litter box | 2.55× | Pets & Animals |
| Unique Gifts | 1.69× | Shopping |
| Christmas Gift | 1.84× | Kids & Family |
| Snow White (Fables) | 2.35× | Literature |
| Israel | 1.98× | Travel & Leisure |
| VfL Wolfsburg | 1.55× | Sports |
| Birthday Gifts | 1.55× | Kids & Family |
| Kyokushin | 8.81× | Sports |
| Corona (band) | 1.92× | Music & Radio |
| Emperor Entertainment Group | 2.76× | Business & Career |
| Mustard seed | 7.06× | Food & Beverages |
| Natural rubber | 1.56× | Cars & Mobility |
| Gudrun Sjödén | 2.11× | Fashion & Accessoires |
| Home Delivery | 1.73× | Food & Beverages |
| Trakehner | 8.81× | Pets & Animals |
| Bully (2011 film) | 3.54× | Movies & TV |
| Keeper (password manager) | 2.48× | Technology & Electronics |
| Faun (band) | 2.59× | Music & Radio |
| Kodi (software) | 1.65× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.38 |
| Patriotism | CONSERVATISM | 1.26 |
| Indulgence | JOY | 1.25 |
| Early Adopter Mentality | POWER | 1.2 |
| Urban Lifestyle | OPEN | 1.19 |
| Sports Activity | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.8% |
| Brazil | 4.4% |
| France | 3.1% |
See Citizenship audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Citizenship have in Germany?
Citizenship has an estimated audience of 1,446,585 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Citizenship fans?
28.9% of Citizenship fans are female, 71.1% are male, with an average age of 41.9 years.
Which brands do Citizenship fans like most?
Citizenship fans show strongest brand affinity for Progressive rock (3.39×), Litter box (2.55×), and Unique Gifts (1.69×) over the country average.
Where do Citizenship fans live in Germany?
Citizenship fans in Germany are most concentrated in Nordrhein-Westfalen (reach 330,781), Bayern (reach 261,865), and Baden-Württemberg (reach 229,448). These three regions account for the largest share of the active audience.
What other brands do Citizenship fans also like?
Beyond Citizenship itself, the audience over-indexes on Litter box (2.55×), Unique Gifts (1.69×), Christmas Gift (1.84×), and Snow White (Fables) (2.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Citizenship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.