Top 14 Dental cares in United States
This curated ranking covers the 14 largest dental cares in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Oral-B, Listerine and Colgate lead the list with a combined estimated audience of 5,340,349 people. Across all 14 entries the average audience size is 597,126, and the largest, Oral-B, reaches around 1,942,502 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each dental care, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Oral-B |
1,942,502 | 15.0% | Dental care | Beauty & Wellness |
| 2 |  Listerine |
1,711,424 | 15.9% | Dental care | Beauty & Wellness |
| 3 |  Colgate |
1,686,423 | 13.4% | Dental care | Beauty & Wellness |
| 4 |  Colgate-Palmolive |
1,037,307 | 27.7% | Dental care | Beauty & Wellness |
| 5 |  Sensodyne |
1,030,764 | 13.4% | Dental care | Beauty & Wellness |
| 6 |  Sonicare |
540,274 | 45.9% | Dental care | Beauty & Wellness |
| 7 |  Close-Up (toothpaste) |
175,479 | 11.3% | Dental care | Beauty & Wellness |
| 8 |  Colgate Optic White |
169,830 | 93.0% | Dental care | Beauty & Wellness |
| 9 |  Aquafresh |
28,644 | 16.5% | Dental care | Beauty & Wellness |
| 10 |  Pepsodent |
17,579 | 3.1% | Dental care | Beauty & Wellness |
| 11 |  Elmex |
12,532 | 1.2% | Dental care | Beauty & Wellness |
| 12 |  Ipana |
5,834 | 5.7% | Dental care | Beauty & Wellness |
| 13 |  Crest Whitestrips |
1,161 | 1.2% | Dental care | Beauty & Wellness |
| 14 |  Sensodyne ME |
23 | 6.5% | Dental care | Beauty & Wellness |
Frequently asked questions
How is this Top 14 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each dental care by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest dental care in United States?
Oral-B currently leads with an estimated audience of 1,942,502 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.