Rascasse Audience Intelligence

Electric toothbrush Audience in United States

A data profile of the people who buy, follow and care about Electric toothbrush in United States — modelled from more than twelve digital signal sources. Electric toothbrush has an estimated audience of 4,236,548 people in United States.

#4175among Topic in United States#307in Health

The average Electric toothbrush fan in United States is 36.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include University of Dental Medicine, Mandalay, Tooth brushing, Invisalign, with strongest over-indexing on University of Dental Medicine, Mandalay (32.65× the country average).

Demographically, the Electric toothbrush audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Electric toothbrush fan in United States is more female, around 36.8 years old, with strong Price Sensitivity tendencies and a notable affinity for University of Dental Medicine, Mandalay.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electric toothbrush profile in United States.

Audience size
4.2M
in United States
Gender
55.5%♀
44.5% male
Age
36.8
average years
Country rank
#7658
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electric toothbrush fans

55.5% are female, 44.5% are male, average age 36.8.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Electric toothbrush audience in United States
MetricValue
Female55.5%
Male44.5%
Average age36.8
Estimated audience size4,236,548
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Electric toothbrush audience in United States
Age bracketShare%
16-1922%
20-2925%
30-3921%
40-4917%
50+15%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Electric toothbrush audience comes from United States.

Worldwide audience distribution share by country for Electric toothbrush
CountryShare
United States15.0%
Japan12.8%
Taiwan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electric toothbrush audience in United States is strongest.

Fig. 05

Top regions by affinity

Electric toothbrush fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K1.28×
02Minnesota~70K1.20×
03Connecticut~50K1.20×
04New Hampshire~20K1.16×
05Illinois~200K1.14×
06Oregon~50K1.12×
07California~500K1.10×
08Michigan~100K1.10×
09Maryland~80K1.10×
10Kansas~40K1.10×
11Maine~20K1.10×
12New York~300K1.09×
13New Jersey~100K1.09×
14Pennsylvania~200K1.07×
15Virginia~100K1.07×
16Wisconsin~70K1.07×
17Colorado~70K1.06×
18Iowa~40K1.04×
19Vermont~8K1.04×
20North Carolina~100K1.03×
21Missouri~70K1.03×
22Rhode Island~10K1.03×
23Washington, District of Columbia~10K1.03×
24Georgia~100K1.02×
25Washington~90K1.02×
26Delaware~10K1.02×
27Florida~300K1.01×
28Ohio~100K1.00×
29Texas~400K0.99×
30Nebraska~20K0.99×
31South Dakota~10K0.98×
32South Carolina~60K0.96×
33Arizona~80K0.95×
34Tennessee~80K0.95×
35North Dakota~8K0.95×
36Nevada~40K0.93×
37Idaho~20K0.93×
38Hawaii~20K0.93×
39Louisiana~50K0.92×
40Montana~10K0.92×
41Indiana~70K0.91×
42Alabama~50K0.90×
43Kentucky~50K0.90×
44Oklahoma~40K0.88×
45West Virginia~20K0.87×
46Utah~30K0.86×
47Mississippi~30K0.86×
48New Mexico~20K0.86×
49Arkansas~30K0.85×
50Alaska~7K0.79×
Fig. 06

Affinity by region

Affinity by region — Electric toothbrush, United States
0.79×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electric toothbrush audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electric toothbrush audience
#·InterestCategoryAffinity×
01Orthodontic technologyHealth89.51×
02Teeth cleaningHealth34.71×
03University of Dental Medicine, MandalayBusiness & Career32.65×
04Loma Linda University School of DentistryBusiness & Career28.32×
05White TeethBeauty & Wellness26.00×
06Dental technicianHealth23.83×
07InvisalignHealth23.51×
08ColgateBeauty & Wellness23.23×
09Frozen (2010 American film)Movies & TV23.09×
10Dental tourismHealth21.95×
11Tooth brushingHealth21.02×
12Dental schoolBusiness & Career19.05×
13Oral-BBeauty & Wellness18.18×
14EindhovenTravel & Leisure16.03×
15Dental plaqueHealth13.76×
16MouthwashHealth10.82×
17ToothbrushBeauty & Wellness9.93×
18ToothHealth4.93×
19Food and drinkFood & Beverages1.70×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electric toothbrush audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electric toothbrush audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.92×
Convenience OrientationPREMIUM1.56×
CreativityOPEN1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electric toothbrush audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.81×
Risk AppetiteTHRILL1.01×
TraditionCONSERVATISM1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electric toothbrush have in United States?

Electric toothbrush has an estimated audience of 4,236,548 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Electric toothbrush fans?

55.5% of Electric toothbrush fans are female, 44.5% are male, with an average age of 36.8 years.

03

Which brands do Electric toothbrush fans like most?

Electric toothbrush fans show strongest brand affinity for University of Dental Medicine, Mandalay (32.65×), Tooth brushing (21.02×), and Invisalign (23.51×) over the country average.

04

Where do Electric toothbrush fans live in United States?

Electric toothbrush fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Electric toothbrush fans also like?

Beyond Electric toothbrush itself, the audience over-indexes on Tooth brushing (21.02×), Invisalign (23.51×), Frozen (2010 American film) (23.09×), and White Teeth (26×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Electric toothbrush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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