Electric toothbrush Audience in United States

Electric toothbrush logo

Electric toothbrush has an estimated audience of 4,236,548 people in United States. 55.5% are female, 44.5% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: University of Dental Medicine, Mandalay, Tooth brushing, Invisalign, Frozen (2010 American film), White Teeth.

The average Electric toothbrush fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include University of Dental Medicine, Mandalay, Tooth brushing, Invisalign, with strongest over-indexing on University of Dental Medicine, Mandalay (32.65× the country average). Demographically, the Electric toothbrush audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Electric toothbrush fans

Demographic split for Electric toothbrush audience in United States
MetricValue
Female55.5%
Male44.5%
Average age36.8
Estimated audience size4,236,548

Audience persona

The typical Electric toothbrush fan in United States is more female, around 36.8 years old, with strong Family Orientation tendencies and a notable affinity for University of Dental Medicine, Mandalay.

Top regions in United States

Top regions ranked by reach for Electric toothbrush in United States
RegionReachAffinity
California534,1771.15×
Texas383,5391.05×
Florida297,8641.04×
New York272,0431.15×
Illinois168,1461.19×
Pennsylvania155,4941.09×
Georgia141,1261.08×
North Carolina138,3091.08×
Ohio135,4411.04×
Michigan124,6611.13×
New Jersey121,0681.12×
Virginia118,6691.15×
Massachusetts102,4361.23×
Washington89,2911.05×
Arizona85,1600.98×
Tennessee83,5030.98×
Maryland81,3061.12×
Missouri74,0951.08×
Minnesota72,3021.19×
Indiana70,4580.91×
Colorado69,6601.04×
Wisconsin66,5671.04×
South Carolina60,9920.96×
Oregon57,7981.19×
Alabama53,0540.9×
Louisiana52,1010.95×
Connecticut49,9561.18×
Kentucky48,0290.9×
Oklahoma44,5870.95×
Nevada41,1051×
Kansas40,2351.21×
Iowa37,2181.07×
Utah32,9600.87×
Mississippi30,5590.88×
Arkansas30,0080.86×
Nebraska21,5351.01×
Idaho19,2420.91×
New Hampshire17,9621.08×
New Mexico17,9610.85×
Hawaii15,5950.86×
Maine15,5271.02×
West Virginia15,2140.77×
Rhode Island13,1460.97×
Washington, District of Columbia12,8401.01×
Delaware11,2510.96×
Montana9,5490.81×
South Dakota9,0610.93×
North Dakota7,1810.83×
Vermont6,8120.92×
Alaska5,8810.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Electric toothbrush audience
BrandAffinityCategory
University of Dental Medicine, Mandalay32.65×Business & Career
Tooth brushing21.02×Health
Invisalign23.51×Health
Frozen (2010 American film)23.09×Movies & TV
White Teeth26×Beauty & Wellness
Teeth cleaning34.71×Health
Colgate23.23×Beauty & Wellness
Dental technician23.83×Health
Toothbrush9.93×Beauty & Wellness
Orthodontic technology89.51×Health
Dental school19.05×Business & Career
Loma Linda University School of Dentistry28.32×Business & Career
Oral-B18.18×Beauty & Wellness
Dental tourism21.95×Health
Food and drink1.7×Food & Beverages
Dental plaque13.76×Health
Food1.65×Food & Beverages
Mouthwash10.82×Health
Tooth4.93×Health
Eindhoven16.03×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electric toothbrush audience
TraitClusterScore
Family OrientationCONSERVATISM1.96
IndulgenceJOY1.5
Early Adopter MentalityPOWER1.5
LGBTQ+ IdentityOPEN1.48
Luxury OrientationPREMIUM1.41
Design AffinityPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Electric toothbrush
CountryShare
United States15.0%
Japan12.8%
Taiwan6.0%

See Electric toothbrush audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Electric toothbrush have in United States?

Electric toothbrush has an estimated audience of 4,236,548 people in United States, concentrated in California and Texas.

What is the gender split and age of Electric toothbrush fans?

55.5% of Electric toothbrush fans are female, 44.5% are male, with an average age of 36.8 years.

Which brands do Electric toothbrush fans like most?

Electric toothbrush fans show strongest brand affinity for University of Dental Medicine, Mandalay (32.65×), Tooth brushing (21.02×), and Invisalign (23.51×) over the country average.

Where do Electric toothbrush fans live in United States?

Electric toothbrush fans in United States are most concentrated in California (reach 534,177), Texas (reach 383,539), and Florida (reach 297,864). These three regions account for the largest share of the active audience.

What other brands do Electric toothbrush fans also like?

Beyond Electric toothbrush itself, the audience over-indexes on Tooth brushing (21.02×), Invisalign (23.51×), Frozen (2010 American film) (23.09×), and White Teeth (26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Electric toothbrush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.