Electric toothbrush Audience in Germany
Electric toothbrush has an estimated audience of 1,100,320 people in Germany. 56.0% are female, 44.0% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Elmex, Tooth brushing, Oral-B, Toothpaste, Colgate.
The average Electric toothbrush fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Elmex, Tooth brushing, Oral-B, with strongest over-indexing on Elmex (40.54× the country average). Demographically, the Electric toothbrush audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Electric toothbrush fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 40.4 |
| Estimated audience size | 1,100,320 |
Audience persona
The typical Electric toothbrush fan in Germany is more female, around 40.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Elmex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 269,865 | 1.12× |
| Bayern | 195,882 | 1.11× |
| Baden-Württemberg | 169,792 | 1.13× |
| Niedersachsen | 112,713 | 1.05× |
| Hessen | 82,090 | 0.98× |
| Sachsen | 60,378 | 1.12× |
| Rheinland-Pfalz | 53,547 | 0.97× |
| Berlin | 42,927 | 0.87× |
| Schleswig-Holstein | 39,552 | 1× |
| Brandenburg | 33,611 | 0.98× |
| Thüringen | 29,326 | 1.05× |
| Sachsen-Anhalt | 29,227 | 1.03× |
| Hamburg | 25,134 | 1.01× |
| Mecklenburg-Vorpommern | 20,098 | 0.96× |
| Saarland | 10,185 | 0.75× |
| Bremen | 8,148 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elmex | 40.54× | Beauty & Wellness |
| Tooth brushing | 14.09× | Health |
| Oral-B | 15.47× | Beauty & Wellness |
| Toothpaste | 12.09× | Beauty & Wellness |
| Colgate | 17.8× | Beauty & Wellness |
| Gmail | 3.55× | Internet & Social Media |
| University of Dental Medicine, Mandalay | 10.6× | Business & Career |
| Invisalign | 13.09× | Health |
| Dental plaque | 11.91× | Health |
| Chlorhexamed | 10.19× | Health |
| Toothbrush | 7× | Beauty & Wellness |
| Mouthwash | 8.72× | Health |
| Tooth | 4.63× | Health |
| Smartphones | 1.69× | Technology & Electronics |
| Pregnancy | 3.44× | Kids & Family |
| Netto Marken-Discount | 1.78× | Shopping |
| IKEA | 1.67× | Home & Garden |
| Columbia University College of Dental Medicine | 20.94× | Business & Career |
| Current events | 1.51× | Arts & Culture |
| OkCupid | 10.68× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.54 |
| Sustainability | BALANCE | 1.65 |
| DIY Mentality | THRILL | 1.57 |
| Pet Ownership | JOY | 1.52 |
| Quality Awareness | PREMIUM | 1.47 |
| Sports Activity | POWER | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 12.8% |
| Taiwan | 6.0% |
See Electric toothbrush audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Electric toothbrush have in Germany?
Electric toothbrush has an estimated audience of 1,100,320 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Electric toothbrush fans?
56.0% of Electric toothbrush fans are female, 44.0% are male, with an average age of 40.4 years.
Which brands do Electric toothbrush fans like most?
Electric toothbrush fans show strongest brand affinity for Elmex (40.54×), Tooth brushing (14.09×), and Oral-B (15.47×) over the country average.
Where do Electric toothbrush fans live in Germany?
Electric toothbrush fans in Germany are most concentrated in Nordrhein-Westfalen (reach 269,865), Bayern (reach 195,882), and Baden-Württemberg (reach 169,792). These three regions account for the largest share of the active audience.
What other brands do Electric toothbrush fans also like?
Beyond Electric toothbrush itself, the audience over-indexes on Tooth brushing (14.09×), Oral-B (15.47×), Toothpaste (12.09×), and Colgate (17.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Electric toothbrush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.