Rascasse Audience Intelligence

Electric toothbrush Audience in Germany

A data profile of the people who buy, follow and care about Electric toothbrush in Germany — modelled from more than twelve digital signal sources. Electric toothbrush has an estimated audience of 1,100,320 people in Germany.

#2947among Topic in Germany#178in Health

The average Electric toothbrush fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Elmex, Tooth brushing, Oral-B, with strongest over-indexing on Elmex (40.54× the country average).

Demographically, the Electric toothbrush audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Individualism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Electric toothbrush fan in Germany is more female, around 40.4 years old, with strong Individualism tendencies and a notable affinity for Elmex.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electric toothbrush profile in Germany.

Audience size
1.1M
in Germany
Gender
56.0%♀
44.0% male
Age
40.4
average years
Country rank
#5990
Topic in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electric toothbrush fans

56.0% are female, 44.0% are male, average age 40.4.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for Electric toothbrush audience in Germany
MetricValue
Female56.0%
Male44.0%
Average age40.4
Estimated audience size1,100,320
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Electric toothbrush audience in Germany
Age bracketShare%
16-1912%
20-2922%
30-3923%
40-4924%
50+18%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Electric toothbrush audience comes from Germany.

Worldwide audience distribution share by country for Electric toothbrush
CountryShare
United States15.0%
Japan12.8%
Taiwan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electric toothbrush audience in Germany is strongest.

Fig. 05

Top regions by affinity

Electric toothbrush fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.11×
02Sachsen~60K1.11×
03Nordrhein-Westfalen~300K1.09×
04Bayern~200K1.08×
05Thüringen~30K1.06×
06Sachsen-Anhalt~30K1.05×
07Niedersachsen~100K1.04×
08Schleswig-Holstein~40K1.01×
09Hamburg~30K1.01×
10Mecklenburg-Vorpommern~20K0.99×
11Hessen~80K0.98×
12Brandenburg~30K0.98×
13Rheinland-Pfalz~50K0.97×
14Berlin~40K0.91×
15Bremen~9K0.91×
16Saarland~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Electric toothbrush, Germany
0.81×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electric toothbrush audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electric toothbrush audience
#·InterestCategoryAffinity×
01ElmexBeauty & Wellness40.54×
02Columbia University College of Dental MedicineBusiness & Career20.94×
03ColgateBeauty & Wellness17.80×
04Oral-BBeauty & Wellness15.47×
05Tooth brushingHealth14.09×
06InvisalignHealth13.09×
07ToothpasteBeauty & Wellness12.09×
08Dental plaqueHealth11.91×
09OkCupidInternet & Social Media10.68×
10University of Dental Medicine, MandalayBusiness & Career10.60×
11ChlorhexamedHealth10.19×
12MouthwashHealth8.72×
13ToothbrushBeauty & Wellness7.00×
14ToothHealth4.63×
15GmailInternet & Social Media3.55×
16PregnancyKids & Family3.44×
17Müller (company)Food & Beverages1.97×
18Netto Marken-DiscountShopping1.78×
19SmartphonesTechnology & Electronics1.69×
20IKEAHome & Garden1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electric toothbrush audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electric toothbrush audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.67×
MindfulnessBALANCE1.53×
Convenience OrientationPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electric toothbrush audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.99×
Risk AppetiteTHRILL1.02×
TraditionCONSERVATISM1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electric toothbrush have in Germany?

Electric toothbrush has an estimated audience of 1,100,320 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Electric toothbrush fans?

56.0% of Electric toothbrush fans are female, 44.0% are male, with an average age of 40.4 years.

03

Which brands do Electric toothbrush fans like most?

Electric toothbrush fans show strongest brand affinity for Elmex (40.54×), Tooth brushing (14.09×), and Oral-B (15.47×) over the country average.

04

Where do Electric toothbrush fans live in Germany?

Electric toothbrush fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Electric toothbrush fans also like?

Beyond Electric toothbrush itself, the audience over-indexes on Tooth brushing (14.09×), Oral-B (15.47×), Toothpaste (12.09×), and Colgate (17.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Electric toothbrush audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Electric toothbrush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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