Dental plaque Audience in Germany
Dental plaque has an estimated audience of 569,334 people in Germany. 61.0% are female, 39.0% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Dental public health, Electric toothbrush, Dental caries, Close-Up (toothpaste), Tooth enamel.
The average Dental plaque fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Dental public health, Electric toothbrush, Dental caries, with strongest over-indexing on Dental public health (20.13× the country average). Demographically, the Dental plaque audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Pet Ownership, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic · Subtype: Teeth
Demographics of Dental plaque fans
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 37.5 |
| Estimated audience size | 569,334 |
Audience persona
The typical Dental plaque fan in Germany is more female, around 37.5 years old, with strong Pet Ownership tendencies and a notable affinity for Dental public health.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 127,438 | 1.02× |
| Baden-Württemberg | 88,891 | 1.14× |
| Bayern | 79,719 | 0.87× |
| Niedersachsen | 58,676 | 1.06× |
| Hessen | 56,374 | 1.3× |
| Rheinland-Pfalz | 29,819 | 1.05× |
| Berlin | 28,736 | 1.13× |
| Sachsen | 28,341 | 1.01× |
| Thüringen | 15,987 | 1.1× |
| Schleswig-Holstein | 15,927 | 0.78× |
| Sachsen-Anhalt | 13,686 | 0.93× |
| Brandenburg | 13,431 | 0.76× |
| Hamburg | 12,713 | 0.99× |
| Mecklenburg-Vorpommern | 9,913 | 0.91× |
| Saarland | 6,637 | 0.95× |
| Bremen | 4,835 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dental public health | 20.13× | Health |
| Electric toothbrush | 16.13× | Health |
| Dental caries | 56.39× | Beauty & Wellness |
| Close-Up (toothpaste) | 40.66× | Beauty & Wellness |
| Tooth enamel | 31.14× | Travel & Leisure |
| Fressnapf | 4.49× | Shopping |
| Furry fandom | 10.34× | Literature |
| Toothache | 31.93× | Health |
| Scaling and root planing | 31.98× | Technology & Electronics |
| Maxcare | 31.01× | Health |
| Tagesschau | 1.9× | Movies & TV |
| Gala | 2.28× | News |
| Faculty of Dental Surgery | 18.87× | Health |
| Pet sitting | 3.6× | Pets & Animals |
| Toothbrush | 6.59× | Beauty & Wellness |
| QVC | 2.96× | Movies & TV |
| Poodle | 3.35× | Pets & Animals |
| Obi (store) | 1.75× | Shopping |
| Wetter.de | 2.7× | Home & Garden |
| Yorkshire Terrier | 3.17× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.73 |
| Need for Security | CONSERVATISM | 1.63 |
| Price Sensitivity | PREMIUM | 1.32 |
| LGBTQ+ Identity | OPEN | 1.31 |
| Family Orientation | CONSERVATISM | 1.18 |
| Healthy Lifestyle | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.7% |
| United Kingdom | 11.7% |
| Japan | 7.0% |
See Dental plaque audiences in other countries
More Teeth audiences in Germany
- Toothbrush (1,584,704)
- Toothpaste (1,532,442)
- Mouthwash (867,164)
- White Teeth (317,963)
- Toothache (100,517)
Frequently asked questions
How many fans does Dental plaque have in Germany?
Dental plaque has an estimated audience of 569,334 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Dental plaque fans?
61.0% of Dental plaque fans are female, 39.0% are male, with an average age of 37.5 years.
Which brands do Dental plaque fans like most?
Dental plaque fans show strongest brand affinity for Dental public health (20.13×), Electric toothbrush (16.13×), and Dental caries (56.39×) over the country average.
Where do Dental plaque fans live in Germany?
Dental plaque fans in Germany are most concentrated in Nordrhein-Westfalen (reach 127,438), Baden-Württemberg (reach 88,891), and Bayern (reach 79,719). These three regions account for the largest share of the active audience.
What other brands do Dental plaque fans also like?
Beyond Dental plaque itself, the audience over-indexes on Electric toothbrush (16.13×), Dental caries (56.39×), Close-Up (toothpaste) (40.66×), and Tooth enamel (31.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dental plaque. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.