Rascasse Audience Intelligence

Dental plaque Audience in Germany

A data profile of the people who buy, follow and care about Dental plaque in Germany — modelled from more than twelve digital signal sources. Dental plaque has an estimated audience of 569,334 people in Germany.

#4among Teeth in Germany#4358among Topic in Germany#317in Health

The average Dental plaque fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dental public health, Electric toothbrush, Dental caries, with strongest over-indexing on Dental public health (20.13× the country average).

Demographically, the Dental plaque audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Pet Ownership, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dental plaque fan in Germany is more female, around 37.5 years old, with strong Pet Ownership tendencies and a notable affinity for Dental public health.

Category: Health · Type: Topic · Subtype: Teeth

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dental plaque profile in Germany.

Audience size
569K
in Germany
Gender
61.0%♀
39.0% male
Age
37.5
average years
Country rank
#10558
Topic in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dental plaque fans

61.0% are female, 39.0% are male, average age 37.5.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Dental plaque audience in Germany
MetricValue
Female61.0%
Male39.0%
Average age37.5
Estimated audience size569,334
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Dental plaque audience in Germany
Age bracketShare%
16-1917%
20-2927%
30-3922%
40-4921%
50+13%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Dental plaque audience comes from Germany.

Worldwide audience distribution share by country for Dental plaque
CountryShare
United States24.7%
United Kingdom11.7%
Japan7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dental plaque audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dental plaque fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~50K1.17×
02Baden-Württemberg~90K1.12×
03Thüringen~20K1.07×
04Niedersachsen~60K1.05×
05Sachsen~30K1.05×
06Bremen~5K1.04×
07Saarland~7K1.02×
08Nordrhein-Westfalen~100K1.01×
09Bayern~90K1.01×
10Rheinland-Pfalz~30K1.01×
11Berlin~30K1.00×
12Brandenburg~20K0.99×
13Sachsen-Anhalt~10K0.99×
14Mecklenburg-Vorpommern~10K0.97×
15Hamburg~10K0.95×
16Schleswig-Holstein~20K0.85×
Fig. 06

Affinity by region

Affinity by region — Dental plaque, Germany
0.85×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dental plaque audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dental plaque audience
#·InterestCategoryAffinity×
01Dental cariesBeauty & Wellness56.39×
02Close-Up (toothpaste)Beauty & Wellness40.66×
03Scaling and root planingTechnology & Electronics31.98×
04ToothacheHealth31.93×
05Tooth enamelTravel & Leisure31.14×
06MaxcareHealth31.01×
07Dental public healthHealth20.13×
08Faculty of Dental SurgeryHealth18.87×
09Electric toothbrushHealth16.13×
10Furry fandomLiterature10.34×
11ToothbrushBeauty & Wellness6.59×
12FressnapfShopping4.49×
13Pet sittingPets & Animals3.60×
14PoodlePets & Animals3.35×
15Yorkshire TerrierPets & Animals3.17×
16QVCMovies & TV2.96×
17Wetter.deHome & Garden2.70×
18TagesschauMovies & TV1.90×
19BauhausShopping1.79×
20Obi (store)Shopping1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dental plaque audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dental plaque audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.75×
Family OrientationCONSERVATISM1.32×
Community OrientationOPEN1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dental plaque audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.51×
Luxury OrientationPREMIUM0.68×
SustainabilityBALANCE0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dental plaque have in Germany?

Dental plaque has an estimated audience of 569,334 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dental plaque fans?

61.0% of Dental plaque fans are female, 39.0% are male, with an average age of 37.5 years.

03

Which brands do Dental plaque fans like most?

Dental plaque fans show strongest brand affinity for Dental public health (20.13×), Electric toothbrush (16.13×), and Dental caries (56.39×) over the country average.

04

Where do Dental plaque fans live in Germany?

Dental plaque fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Dental plaque fans also like?

Beyond Dental plaque itself, the audience over-indexes on Electric toothbrush (16.13×), Dental caries (56.39×), Close-Up (toothpaste) (40.66×), and Tooth enamel (31.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Teeth audiences in Germany

See Dental plaque audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dental plaque. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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