A data profile of the people who buy, follow and care about Furry fandom in Germany — modelled from more than twelve digital signal sources. Furry fandom has an estimated audience of 1,026,082 people in Germany.
Furry fandom has an estimated audience of 1,026,082 people in Germany. 73.9% are female, 26.1% are male, average age 43.3. Top brand affinities: Butterfinger, Renée Zellweger, Sabrina Carpenter, Resident Evil 4, The Legend of Zelda: Breath of the Wild.
Top brand affinities include Butterfinger, Renée Zellweger, Sabrina Carpenter, with strongest over-indexing on Butterfinger (96.94× the country average).
Demographically, the Furry fandom audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Pet Ownership, Need for Security.
The typical Furry fandom fan in Germany is more female, around 43.3 years old, with strong Pet Ownership tendencies and a notable affinity for Butterfinger.
The key figures that characterise the Furry fandom profile in Germany.
73.9% are female, 26.1% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 73.9% |
| Male | 26.1% |
| Average age | 43.3 |
| Estimated audience size | 1,026,082 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 29% | |
| 50+ | 26% |
of the worldwide Furry fandom audience comes from Germany.
| Country | Share |
|---|---|
| United States | 21.1% |
| Germany | 13.6% |
| Spain | 7.8% |
The strongest cross-interests of the Furry fandom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Butterfinger | Food & Beverages | 96.94× | ||
| 02 | Renée Zellweger | Movies & TV | 79.77× | ||
| 03 | The Wombats | Music & Radio | 62.99× | ||
| 04 | The Legend of Zelda: Breath of the Wild | Games | 25.55× | ||
| 05 | H. P. Lovecraft | Literature | 23.93× | ||
| 06 | The Kills | Music & Radio | 20.00× | ||
| 07 | Resident Evil 4 | Games | 17.86× | ||
| 08 | Funny animal | Internet & Social Media | 17.25× | ||
| 09 | Simon Pegg | Movies & TV | 16.01× | ||
| 10 | Gene Simmons | Music & Radio | 15.14× | ||
| 11 | Beyblade | Literature | 12.30× | ||
| 12 | Sabrina Carpenter | Music & Radio | 11.13× | ||
| 13 | Silent Hill (film) | Movies & TV | 8.76× | ||
| 14 | Boston Terrier | Pets & Animals | 6.00× | ||
| 15 | Dieter Bohlen | Music & Radio | 4.40× | ||
| 16 | Fressnapf | Shopping | 3.96× | ||
| 17 | Veterinary medicine | Business & Career | 3.66× | ||
| 18 | Volunteering | Politics & Society | 2.96× | ||
| 19 | Müller (company) | Food & Beverages | 2.68× | ||
| 20 | Tagesschau | Movies & TV | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.87× | |
| Need for Security | CONSERVATISM | 1.48× | |
| Community Orientation | OPEN | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.52× | |
| Early Adopter Mentality | POWER | 0.76× | |
| Mindfulness | BALANCE | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Furry fandom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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