Furry fandom Audience in United States

Furry fandom logo

Furry fandom has an estimated audience of 1,592,721 people in United States. 53.7% are female, 46.3% are male, average age 34.2. Top brand affinities: Alexandra Daddario, Capital One, Billy Bob Thornton, Google Maps, Autism Awareness.

Top brand affinities include Alexandra Daddario, Capital One, Billy Bob Thornton, with strongest over-indexing on Alexandra Daddario (60.24× the country average). Demographically, the Furry fandom audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Furry fandom fans

Demographic split for Furry fandom audience in United States
MetricValue
Female53.7%
Male46.3%
Average age34.2
Estimated audience size1,592,721

Audience persona

The typical Furry fandom fan in United States is balanced, around 34.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Alexandra Daddario.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Furry fandom audience
BrandAffinityCategory
Alexandra Daddario60.24×Movies & TV
Capital One13.32×Business & Career
Billy Bob Thornton23.18×Movies & TV
Google Maps8.02×Internet & Social Media
Autism Awareness19.03×Health
Demi Moore18.45×Movies & TV
Beetlejuice9.41×Movies & TV
Diane Keaton11.86×Movies & TV
Diabetes mellitus awareness12.48×Health
AccuWeather11.82×Home & Garden
DeviantArt12.73×Internet & Social Media
Patrick Swayze21.32×Movies & TV
Clint Eastwood15.44×Movies & TV
Matthew McConaughey15.4×Movies & TV
Bruce Willis12.15×Movies & TV
Google News9.8×News
Albert Einstein22.56×Technology & Electronics
Indeed.com6.61×Business & Career
Catherine Zeta-Jones18.27×Movies & TV
Circle K11.15×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Furry fandom audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.11
Pet OwnershipJOY1.84
ExtroversionTHRILL1.66
Community OrientationOPEN1.63
Urban LifestyleOPEN1.55
Early Adopter MentalityPOWER1.46

Worldwide distribution

Worldwide audience distribution share by country for Furry fandom
CountryShare
United States21.1%
Germany13.6%
Spain7.8%

See Furry fandom audiences in other countries

More Literary genre audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Furry fandom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.