Dentistry Audience in Germany
A data profile of the people who buy, follow and care about Dentistry in Germany — modelled from more than twelve digital signal sources. Dentistry has an estimated audience of 2,056,586 people in Germany.
The average Dentistry fan in Germany is 39.2 years old, more female, and lives primarily in Hessen.
The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern.
Top brand affinities include Tooth, Tooth brushing, Dental assistant, with strongest over-indexing on Tooth (9.01× the country average).
Demographically, the Dentistry audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Family Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Dentistry fan in Germany is more female, around 39.2 years old, with strong Family Orientation tendencies and a notable affinity for Tooth.
At a glance
The key figures that characterise the Dentistry profile in Germany.
Search interest · 12-month trend
Demographics of Dentistry fans
62.1% are female, 37.9% are male, average age 39.2.
Gender split
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 39.2 |
| Estimated audience size | 2,056,586 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide Dentistry audience comes from Germany.
| Country | Share |
|---|---|
| United States | 24.9% |
| Brazil | 6.9% |
| United Kingdom | 4.7% |
Geography
Where the Dentistry audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~1.5M | 13.14× | |
| 02 | Berlin | ~70K | 0.81× | |
| 03 | Bremen | ~9K | 0.52× | |
| 04 | Rheinland-Pfalz | ~50K | 0.46× | |
| 05 | Hamburg | ~20K | 0.43× | |
| 06 | Saarland | ~10K | 0.41× | |
| 07 | Sachsen | ~40K | 0.40× | |
| 08 | Nordrhein-Westfalen | ~200K | 0.38× | |
| 09 | Thüringen | ~20K | 0.38× | |
| 10 | Mecklenburg-Vorpommern | ~10K | 0.38× | |
| 11 | Schleswig-Holstein | ~30K | 0.37× | |
| 12 | Sachsen-Anhalt | ~20K | 0.36× | |
| 13 | Baden-Württemberg | ~100K | 0.35× | |
| 14 | Bayern | ~100K | 0.34× | |
| 15 | Niedersachsen | ~70K | 0.34× | |
| 16 | Brandenburg | ~20K | 0.34× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Dentistry audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dental technician | Health | 13.05× | ||
| 02 | Cosmetic dentistry | Health | 12.24× | ||
| 03 | Dental assistant | Health | 12.01× | ||
| 04 | Dental public health | Health | 10.44× | ||
| 05 | Dental school | Business & Career | 10.34× | ||
| 06 | Tooth | Health | 9.01× | ||
| 07 | Tooth brushing | Health | 8.37× | ||
| 08 | University of Dental Medicine, Mandalay | Business & Career | 8.17× | ||
| 09 | Electric toothbrush | Health | 8.03× | ||
| 10 | Mouthwash | Health | 7.52× | ||
| 11 | Dentist | Health | 7.07× | ||
| 12 | Toothpaste | Beauty & Wellness | 7.01× | ||
| 13 | Mouth | Health | 6.31× | ||
| 14 | Clinic | Health | 5.72× | ||
| 15 | Homs | Travel & Leisure | 5.14× | ||
| 16 | Damascus | Travel & Leisure | 4.77× | ||
| 17 | Therapy | Health | 2.22× | ||
| 18 | Medicine | Business & Career | 2.03× | ||
| 19 | Commerzbank | Business & Career | 1.97× | ||
| 20 | Internet & Social Media | 1.70× |
Personality of the Dentistry audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.27× | |
| Indulgence | JOY | 1.10× | |
| Quality Awareness | PREMIUM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.62× | |
| Community Orientation | OPEN | 0.67× | |
| Extroversion | THRILL | 0.73× |
Frequently asked questions
How many fans does Dentistry have in Germany?
Dentistry has an estimated audience of 2,056,586 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Dentistry fans?
62.1% of Dentistry fans are female, 37.9% are male, with an average age of 39.2 years.
Which brands do Dentistry fans like most?
Dentistry fans show strongest brand affinity for Tooth (9.01×), Tooth brushing (8.37×), and Dental assistant (12.01×) over the country average.
Where do Dentistry fans live in Germany?
Dentistry fans in Germany are most concentrated in Hessen (reach ~1.5M), Nordrhein-Westfalen (reach ~200K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Dentistry fans also like?
Beyond Dentistry itself, the audience over-indexes on Tooth brushing (8.37×), Dental assistant (12.01×), Dental public health (10.44×), and Dentist (7.07×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Field of study audiences in Germany
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- Advertising (15,166,229)
- Psychology (15,090,985)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dentistry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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