Dentistry Audience in Germany

Dentistry has an estimated audience of 2,056,586 people in Germany. 62.1% are female, 37.9% are male, average age 39.2. Top regions: Hessen, Berlin, Nordrhein-Westfalen. Top brand affinities: Tooth, Tooth brushing, Dental assistant, Dental public health, Dentist.
The average Dentistry fan in Germany is 39.2 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Berlin, Nordrhein-Westfalen. Top brand affinities include Tooth, Tooth brushing, Dental assistant, with strongest over-indexing on Tooth (9.01× the country average). Demographically, the Dentistry audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Dentistry fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 39.2 |
| Estimated audience size | 2,056,586 |
Audience persona
The typical Dentistry fan in Germany is more female, around 39.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Tooth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 1,542,440 | 13.19× |
| Berlin | 75,714 | 0.82× |
| Nordrhein-Westfalen | 67,310 | 0.15× |
| Bayern | 66,381 | 0.2× |
| Baden-Württemberg | 46,825 | 0.17× |
| Niedersachsen | 22,699 | 0.11× |
| Rheinland-Pfalz | 18,513 | 0.18× |
| Sachsen | 12,404 | 0.12× |
| Schleswig-Holstein | 8,458 | 0.11× |
| Hamburg | 8,000 | 0.17× |
| Thüringen | 7,886 | 0.15× |
| Brandenburg | 7,804 | 0.12× |
| Sachsen-Anhalt | 7,406 | 0.14× |
| Mecklenburg-Vorpommern | 3,491 | 0.09× |
| Saarland | 3,138 | 0.12× |
| Bremen | 2,492 | 0.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tooth | 9.01× | Health |
| Tooth brushing | 8.37× | Health |
| Dental assistant | 12.01× | Health |
| Dental public health | 10.44× | Health |
| Dentist | 7.07× | Health |
| Toothpaste | 7.01× | Beauty & Wellness |
| Electric toothbrush | 8.03× | Health |
| University of Dental Medicine, Mandalay | 8.17× | Business & Career |
| Damascus | 4.77× | Travel & Leisure |
| Clinic | 5.72× | Health |
| Dental technician | 13.05× | Health |
| Mouth | 6.31× | Health |
| Commerzbank | 1.97× | Business & Career |
| Homs | 5.14× | Travel & Leisure |
| 1.7× | Internet & Social Media | |
| Dental school | 10.34× | Business & Career |
| Cosmetic dentistry | 12.24× | Health |
| Therapy | 2.22× | Health |
| Medicine | 2.03× | Business & Career |
| Mouthwash | 7.52× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.41 |
| Pet Ownership | JOY | 1.24 |
| Need for Security | CONSERVATISM | 1.2 |
| Sports Activity | POWER | 1.18 |
| LGBTQ+ Identity | OPEN | 1.17 |
| Family Orientation | CONSERVATISM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| Brazil | 6.9% |
| United Kingdom | 4.7% |
See Dentistry audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Dentistry have in Germany?
Dentistry has an estimated audience of 2,056,586 people in Germany, concentrated in Hessen and Berlin.
What is the gender split and age of Dentistry fans?
62.1% of Dentistry fans are female, 37.9% are male, with an average age of 39.2 years.
Which brands do Dentistry fans like most?
Dentistry fans show strongest brand affinity for Tooth (9.01×), Tooth brushing (8.37×), and Dental assistant (12.01×) over the country average.
Where do Dentistry fans live in Germany?
Dentistry fans in Germany are most concentrated in Hessen (reach 1,542,440), Berlin (reach 75,714), and Nordrhein-Westfalen (reach 67,310). These three regions account for the largest share of the active audience.
What other brands do Dentistry fans also like?
Beyond Dentistry itself, the audience over-indexes on Tooth brushing (8.37×), Dental assistant (12.01×), Dental public health (10.44×), and Dentist (7.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dentistry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.