Rascasse Audience Intelligence

Dentist Audience in Germany

A data profile of the people who buy, follow and care about Dentist in Germany — modelled from more than twelve digital signal sources. Dentist has an estimated audience of 1,518,464 people in Germany.

#2395among Topic in Germany#115in Health

The average Dentist fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tooth brushing, General practitioner, Dentistry, with strongest over-indexing on Tooth brushing (9.02× the country average).

Demographically, the Dentist audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Need for Security, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dentist fan in Germany is more female, around 42.1 years old, with strong Need for Security tendencies and a notable affinity for Tooth brushing.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dentist profile in Germany.

Audience size
1.5M
in Germany
Gender
62.5%♀
37.5% male
Age
42.1
average years
Country rank
#4418
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dentist fans

62.5% are female, 37.5% are male, average age 42.1.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Dentist audience in Germany
MetricValue
Female62.5%
Male37.5%
Average age42.1
Estimated audience size1,518,464
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Dentist audience in Germany
Age bracketShare%
16-1913%
20-2916%
30-3921%
40-4927%
50+23%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Dentist audience comes from Germany.

Worldwide audience distribution share by country for Dentist
CountryShare
United States15.6%
Italy10.2%
Brazil9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dentist audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dentist fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.75×
02Rheinland-Pfalz~100K1.39×
03Berlin~70K1.08×
04Nordrhein-Westfalen~400K1.07×
05Bremen~10K1.05×
06Baden-Württemberg~200K1.04×
07Hamburg~40K1.03×
08Bayern~200K0.98×
09Sachsen~70K0.94×
10Thüringen~40K0.94×
11Sachsen-Anhalt~40K0.92×
12Schleswig-Holstein~50K0.91×
13Saarland~20K0.91×
14Niedersachsen~100K0.88×
15Mecklenburg-Vorpommern~30K0.88×
16Brandenburg~40K0.85×
Fig. 06

Affinity by region

Affinity by region — Dentist, Germany
0.85×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dentist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dentist audience
#·InterestCategoryAffinity×
01Kitchen gardenHome & Garden13.59×
02General practitionerHealth12.21×
03JIRATechnology & Electronics10.74×
04Tooth brushingHealth9.02×
05DentistryBusiness & Career7.07×
06NeurologyBusiness & Career6.68×
07Preventive healthcareHealth5.06×
08ToothbrushBeauty & Wellness4.83×
09Western UnionBusiness & Career3.27×
10PillowHome & Garden3.20×
11Real propertyHome & Garden3.01×
12Self-confidenceHealth2.84×
13FocusNews2.74×
14Health careBusiness & Career2.11×
15DessertsFood & Beverages2.04×
16TagesschauMovies & TV1.98×
17TattoosFashion & Accessoires1.98×
18Netto Marken-DiscountShopping1.97×
19MedicineBusiness & Career1.74×
20TK MaxxShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dentist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dentist audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.60×
IndulgenceJOY1.59×
Quality AwarenessPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dentist audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.87×
IndividualismJOY0.95×
Urban LifestyleOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dentist have in Germany?

Dentist has an estimated audience of 1,518,464 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dentist fans?

62.5% of Dentist fans are female, 37.5% are male, with an average age of 42.1 years.

03

Which brands do Dentist fans like most?

Dentist fans show strongest brand affinity for Tooth brushing (9.02×), General practitioner (12.21×), and Dentistry (7.07×) over the country average.

04

Where do Dentist fans live in Germany?

Dentist fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dentist fans also like?

Beyond Dentist itself, the audience over-indexes on General practitioner (12.21×), Dentistry (7.07×), Preventive healthcare (5.06×), and Tagesschau (1.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Dentist audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dentist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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