A data profile of the people who buy, follow and care about Urban horticulture in Italy — modelled from more than twelve digital signal sources. Urban horticulture has an estimated audience of 4,073,273 people in Italy.
Urban horticulture has an estimated audience of 4,073,273 people in Italy. 60.7% are female, 39.3% are male, average age 41.8. Top brand affinities: Voting, Political science, Kitchenware, Cleanliness, Decorative arts.
Top brand affinities include Voting, Political science, Kitchenware, with strongest over-indexing on Voting (10× the country average).
Demographically, the Urban horticulture audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
The typical Urban horticulture fan in Italy is more female, around 41.8 years old, with strong Individualism tendencies and a notable affinity for Voting.
The key figures that characterise the Urban horticulture profile in Italy.
60.7% are female, 39.3% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 41.8 |
| Estimated audience size | 4,073,273 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Urban horticulture audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.4% |
| Italy | 16.1% |
| Germany | 11.2% |
The strongest cross-interests of the Urban horticulture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Voting | Politics & Society | 10.00× | ||
| 02 | Phil Collins | Music & Radio | 4.90× | ||
| 03 | Individualism | Politics & Society | 4.11× | ||
| 04 | Political science | Business & Career | 3.84× | ||
| 05 | Kitchenware | Home & Garden | 3.67× | ||
| 06 | Natural foods | Food & Beverages | 3.43× | ||
| 07 | Cleanliness | Home & Garden | 3.28× | ||
| 08 | Plug-in hybrid | Cars & Mobility | 2.85× | ||
| 09 | Decorative arts | Arts & Culture | 2.65× | ||
| 10 | Carrefour Market | Shopping | 2.59× | ||
| 11 | Musical film | Movies & TV | 2.56× | ||
| 12 | Gymnastics | Sports | 2.53× | ||
| 13 | Hoodie | Fashion & Accessoires | 2.31× | ||
| 14 | Cultural heritage | Politics & Society | 2.19× | ||
| 15 | Wikipedia | Internet & Social Media | 2.04× | ||
| 16 | Subscription business model | Shopping | 2.01× | ||
| 17 | Innovation | Business & Career | 1.84× | ||
| 18 | Dolomites | Travel & Leisure | 1.76× | ||
| 19 | High-definition television | Technology & Electronics | 1.71× | ||
| 20 | Politics | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.06× | |
| Early Adopter Mentality | POWER | 1.51× | |
| Convenience Orientation | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.77× | |
| Tradition | CONSERVATISM | 0.77× | |
| Mindfulness | BALANCE | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Urban horticulture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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