A data profile of the people who buy, follow and care about Musical film in Italy — modelled from more than twelve digital signal sources. Musical film has an estimated audience of 7,456,486 people in Italy.
The average Musical film fan in Italy is 40.8 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Message in a Bottle (film), Expensive Taste, Urban horticulture, with strongest over-indexing on Message in a Bottle (film) (1.59× the country average).
Demographically, the Musical film audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Musical film fan in Italy is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Message in a Bottle (film).
The key figures that characterise the Musical film profile in Italy.
57.9% are female, 42.1% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 40.8 |
| Estimated audience size | 7,456,486 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Musical film audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.8% |
| United Kingdom | 5.5% |
| Italy | 4.5% |
Where the Musical film audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Puglia | ~600K | 1.16× | |
| 02 | Campania | ~1M | 1.14× | |
| 03 | Sicilia | ~700K | 1.13× | |
| 04 | Lazio | ~1M | 1.12× | |
| 05 | Emilia-Romagna | ~700K | 1.11× | |
| 06 | Lombardy | ~1.5M | 1.10× | |
| 07 | Aosta Valley | ~20K | 1.04× | |
| 08 | Veneto | ~600K | 1.03× | |
| 09 | Piedmont | ~600K | 1.03× | |
| 10 | Tuscany | ~500K | 1.03× | |
| 11 | Molise | ~40K | 1.00× | |
| 12 | Calabria | ~200K | 0.97× | |
| 13 | Marche | ~200K | 0.97× | |
| 14 | Abruzzo | ~200K | 0.97× | |
| 15 | Liguria | ~200K | 0.96× | |
| 16 | Basilicata | ~70K | 0.96× | |
| 17 | Friuli-Venezia Giulia | ~100K | 0.95× | |
| 18 | Umbria | ~100K | 0.94× | |
| 19 | Sardinia | ~200K | 0.92× | |
| 20 | Trentino-Alto Adige/Südtirol | ~100K | 0.91× |
The strongest cross-interests of the Musical film audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Urban horticulture | Home & Garden | 2.56× | ||
| 02 | Expensive Taste | Business & Career | 2.47× | ||
| 03 | Home construction | Home & Garden | 1.94× | ||
| 04 | Stradivarius | Shopping | 1.89× | ||
| 05 | Manicure & Pedicure | Beauty & Wellness | 1.87× | ||
| 06 | Silence | Health | 1.83× | ||
| 07 | Motivi | Fashion & Accessoires | 1.75× | ||
| 08 | Instrumental | Music & Radio | 1.72× | ||
| 09 | CAC 40 | Business & Career | 1.69× | ||
| 10 | Musical theatre | Movies & TV | 1.66× | ||
| 11 | Orchestra | Music & Radio | 1.66× | ||
| 12 | Comedy-drama | Movies & TV | 1.66× | ||
| 13 | Privalia | Fashion & Accessoires | 1.62× | ||
| 14 | Message in a Bottle (film) | Movies & TV | 1.59× | ||
| 15 | Harmony | Kids & Family | 1.58× | ||
| 16 | Hair coloring | Beauty & Wellness | 1.57× | ||
| 17 | Decoration | Home & Garden | 1.56× | ||
| 18 | Musical composition | Music & Radio | 1.52× | ||
| 19 | Culinary art | Arts & Culture | 1.51× | ||
| 20 | Musical ensemble | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.24× | |
| Tradition | CONSERVATISM | 1.24× | |
| Spirituality | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.83× | |
| Early Adopter Mentality | POWER | 0.84× | |
| Patriotism | CONSERVATISM | 0.88× |
Musical film has an estimated audience of 7,456,486 people in Italy, concentrated in Lombardy and Lazio.
57.9% of Musical film fans are female, 42.1% are male, with an average age of 40.8 years.
Musical film fans show strongest brand affinity for Message in a Bottle (film) (1.59×), Expensive Taste (2.47×), and Urban horticulture (2.56×) over the country average.
Musical film fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~1M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Musical film itself, the audience over-indexes on Expensive Taste (2.47×), Urban horticulture (2.56×), Musical theatre (1.66×), and Home construction (1.94×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Musical film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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