A data profile of the people who buy, follow and care about Comedy-drama in Italy — modelled from more than twelve digital signal sources. Comedy-drama has an estimated audience of 5,276,687 people in Italy.
Comedy-drama has an estimated audience of 5,276,687 people in Italy. 61.2% are female, 38.8% are male, average age 39.5. Top brand affinities: Wikipedia, Whoopi Goldberg, Valerio Mastandrea, Lily Allen, Satire.
Top brand affinities include Wikipedia, Whoopi Goldberg, Valerio Mastandrea, with strongest over-indexing on Wikipedia (4.09× the country average).
Demographically, the Comedy-drama audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Individualism, Tradition.
The typical Comedy-drama fan in Italy is more female, around 39.5 years old, with strong Individualism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Comedy-drama profile in Italy.
61.2% are female, 38.8% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 39.5 |
| Estimated audience size | 5,276,687 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Comedy-drama audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.2% |
| Japan | 7.7% |
| China | 5.9% |
The strongest cross-interests of the Comedy-drama audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lily Allen | Music & Radio | 13.85× | ||
| 02 | Whoopi Goldberg | Movies & TV | 13.83× | ||
| 03 | Valerio Mastandrea | Movies & TV | 13.57× | ||
| 04 | Ridley Scott | Movies & TV | 10.16× | ||
| 05 | Paolo Virzì | Movies & TV | 10.08× | ||
| 06 | Luca Guadagnino | Movies & TV | 9.97× | ||
| 07 | Alexander Skarsgård | Movies & TV | 9.74× | ||
| 08 | Emma Thompson | Movies & TV | 8.44× | ||
| 09 | Woody Allen | Movies & TV | 5.85× | ||
| 10 | Catherine Zeta-Jones | Movies & TV | 5.42× | ||
| 11 | Emma Stone | Movies & TV | 4.49× | ||
| 12 | Robert De Niro | Movies & TV | 4.16× | ||
| 13 | Wikipedia | Internet & Social Media | 4.09× | ||
| 14 | Satire | Literature | 3.82× | ||
| 15 | Google Drive | Technology & Electronics | 2.60× | ||
| 16 | The Bold and the Beautiful | Movies & TV | 2.50× | ||
| 17 | Mediaset | Technology & Electronics | 2.42× | ||
| 18 | Genetics | Kids & Family | 1.75× | ||
| 19 | Milk | Food & Beverages | 1.66× | ||
| 20 | Internet & Social Media | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.28× | |
| Tradition | CONSERVATISM | 1.19× | |
| Convenience Orientation | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Patriotism | CONSERVATISM | 0.82× | |
| Price Sensitivity | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Comedy-drama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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