A data profile of the people who buy, follow and care about Musical composition in Italy — modelled from more than twelve digital signal sources. Musical composition has an estimated audience of 7,373,238 people in Italy.
Musical composition has an estimated audience of 7,373,238 people in Italy. 60.2% are female, 39.8% are male, average age 42.4. Top brand affinities: Singer-songwriter, Wikipedia, WhatsApp, Satire, Improvisation.
Top brand affinities include Singer-songwriter, Wikipedia, WhatsApp, with strongest over-indexing on Singer-songwriter (3.93× the country average).
Demographically, the Musical composition audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Tradition, Convenience Orientation.
The typical Musical composition fan in Italy is more female, around 42.4 years old, with strong Tradition tendencies and a notable affinity for Singer-songwriter.
The key figures that characterise the Musical composition profile in Italy.
60.2% are female, 39.8% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 42.4 |
| Estimated audience size | 7,373,238 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Musical composition audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.2% |
| Italy | 7.7% |
| Brazil | 7.0% |
The strongest cross-interests of the Musical composition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Improvisation | Music & Radio | 5.48× | ||
| 02 | Andrea Bocelli | Music & Radio | 5.48× | ||
| 03 | New Testament | Politics & Society | 4.85× | ||
| 04 | Wikipedia | Internet & Social Media | 4.07× | ||
| 05 | Singer-songwriter | Music & Radio | 3.93× | ||
| 06 | Thomann | Shopping | 3.88× | ||
| 07 | Satire | Literature | 3.32× | ||
| 08 | Rose | Home & Garden | 3.25× | ||
| 09 | General practitioner | Health | 2.82× | ||
| 10 | Doctor of Medicine | Business & Career | 2.78× | ||
| 11 | Non-fiction books | Literature | 2.61× | ||
| 12 | Genetics | Kids & Family | 2.20× | ||
| 13 | Mediaset | Technology & Electronics | 2.20× | ||
| 14 | Sanremo Music Festival | Music & Radio | 2.10× | ||
| 15 | Progressive rock | Music & Radio | 1.98× | ||
| 16 | Volunteering | Politics & Society | 1.96× | ||
| 17 | Musical theatre | Movies & TV | 1.96× | ||
| 18 | Adriatic Sea | Travel & Leisure | 1.76× | ||
| 19 | Milk | Food & Beverages | 1.57× | ||
| 20 | Internet & Social Media | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.63× | |
| Convenience Orientation | PREMIUM | 1.33× | |
| Spirituality | BALANCE | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Price Sensitivity | PREMIUM | 0.78× | |
| Sports Activity | POWER | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Musical composition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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