Rascasse Audience Intelligence

Musical film Audience in Brazil

A data profile of the people who buy, follow and care about Musical film in Brazil — modelled from more than twelve digital signal sources. Musical film has an estimated audience of 6,562,347 people in Brazil.

The average Musical film fan in Brazil is 36.4 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Musical film profile in Brazil.

Audience size
6.6M
in Brazil
Gender
64.4%
35.6% male
Age
36.4
average years
Country rank
#964
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Musical film fans

64.4% are female, 35.6% are male, average age 36.4.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for Musical film audience in Brazil
MetricValue
Female64.4%
Male35.6%
Average age36.4
Estimated audience size6,562,347
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Musical film audience in Brazil
Age bracketShare%
16-1926%
20-2922%
30-3919%
40-4916%
50+16%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Musical film audience comes from Brazil.

Worldwide audience distribution share by country for Musical film
CountryShare
United States23.8%
United Kingdom5.5%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Musical film audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Musical film fans by region: top regions in Brazil
#RegionReachAffinity×
01Amapá~30K1.12×
02Roraima~20K1.07×
03Sergipe~70K1.05×
04Tocantins~50K1.05×
05Acre~20K1.05×
06Rondônia~60K1.04×
07Piauí~90K1.03×
08Alagoas~100K1.02×
09Mato Grosso do Sul~100K1.02×
10Amazonas~100K1.00×
11Rio Grande do Norte~100K1.00×
12Paraíba~100K0.99×
13Maranhão~200K0.97×
14Mato Grosso~100K0.97×
15Espírito Santo~100K0.96×
16Federal District~100K0.96×
17Pará~200K0.95×
18Pernambuco~300K0.94×
19Ceará~300K0.93×
20Goiás~200K0.93×
21Santa Catarina~300K0.91×
22Bahia~400K0.90×
23Rio Grande do Sul~300K0.90×
24Rio de Janeiro~500K0.89×
25Paraná~400K0.88×
26Minas Gerais~600K0.85×
27São Paulo~1.5M0.75×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Musical film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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