Rascasse Audience Intelligence

Musical film Audience in Spain

A data profile of the people who buy, follow and care about Musical film in Spain — modelled from more than twelve digital signal sources. Musical film has an estimated audience of 4,395,455 people in Spain.

The average Musical film fan in Spain is 43.9 years old, more female, and lives primarily in Catalonia.

The audience is concentrated in Catalonia, Andalusia, Community of Madrid.

Top brand affinities include Musical theatre, Dog harness, Harry Potter, with strongest over-indexing on Musical theatre (2.87× the country average).

Demographically, the Musical film audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical Musical film fan in Spain is more female, around 43.9 years old, with strong Tradition tendencies and a notable affinity for Musical theatre.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Musical film profile in Spain.

Audience size
4.4M
in Spain
Gender
59.2%
40.8% male
Age
43.9
average years
Country rank
#760
Topic in Spain
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Musical film fans

59.2% are female, 40.8% are male, average age 43.9.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Musical film audience in Spain
MetricValue
Female59.2%
Male40.8%
Average age43.9
Estimated audience size4,395,455
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Musical film audience in Spain
Age bracketShare%
16-1911%
20-2915%
30-3919%
40-4925%
50+30%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Musical film audience comes from Spain.

Worldwide audience distribution share by country for Musical film
CountryShare
United States23.8%
United Kingdom5.5%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Musical film audience in Spain is strongest.

Fig. 05

Top regions by affinity

Musical film fans by region: top regions in Spain
#RegionReachAffinity×
01La Rioja~40K1.24×
02Cantabria~60K1.06×
03Navarre~60K1.05×
04Extremadura~100K1.03×
05Canary Islands~200K1.00×
06Balearic Islands~100K1.00×
07Region of Murcia~100K0.99×
08Principality of Asturias~100K0.99×
09Aragon~100K0.98×
10Castilla-La Mancha~200K0.95×
11Castile and León~200K0.94×
12Catalonia~700K0.93×
13Basque Autonomous Country~200K0.93×
14Galicia~200K0.92×
15Comunidad Valenciana~400K0.89×
16Community of Madrid~700K0.88×
17Andalusia~700K0.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Musical film audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Musical film audience
#·InterestCategoryAffinity×
01Moana (2016 film)Movies & TV3.83×
02Dog harnessPets & Animals3.42×
03Musical theatreMovies & TV2.87×
04ClarinetMusic & Radio2.68×
05Spiritual (music)Music & Radio2.60×
06TV game showsMovies & TV2.48×
07TV talkshowsMovies & TV2.27×
08Vocal musicMusic & Radio2.15×
09VideotelephonyTechnology & Electronics2.08×
10Detective fictionLiterature1.90×
11Fairy taleLiterature1.89×
12Walt Disney WorldTravel & Leisure1.87×
13OrchestraMusic & Radio1.84×
14Fantasy filmMovies & TV1.77×
15InstrumentalMusic & Radio1.76×
16Musical ensembleMusic & Radio1.72×
17Harry PotterMovies & TV1.67×
18Internet celebrityInternet & Social Media1.67×
19HumorismLiterature1.53×
20BarbieMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Musical film audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Musical film audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.21×
SpiritualityBALANCE1.13×
Community OrientationOPEN1.11×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Musical film audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.76×
Risk AppetiteTHRILL0.81×
Sports ActivityPOWER0.83×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Musical film have in Spain?

Musical film has an estimated audience of 4,395,455 people in Spain, concentrated in Catalonia and Andalusia.

02

What is the gender split and age of Musical film fans?

59.2% of Musical film fans are female, 40.8% are male, with an average age of 43.9 years.

03

Which brands do Musical film fans like most?

Musical film fans show strongest brand affinity for Musical theatre (2.87×), Dog harness (3.42×), and Harry Potter (1.67×) over the country average.

04

Where do Musical film fans live in Spain?

Musical film fans in Spain are most concentrated in Catalonia (reach ~700K), Andalusia (reach ~700K), and Community of Madrid (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Musical film fans also like?

Beyond Musical film itself, the audience over-indexes on Dog harness (3.42×), Harry Potter (1.67×), TV game shows (2.48×), and Fairy tale (1.89×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Musical film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →