A data profile of the people who buy, follow and care about CAC 40 in Italy — modelled from more than twelve digital signal sources. CAC 40 has an estimated audience of 5,375,923 people in Italy.
The average CAC 40 fan in Italy is 46.4 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Piedmont.
Top brand affinities include Borsa Italiana, Carrefour, AutoScout24, with strongest over-indexing on Borsa Italiana (1.55× the country average).
Demographically, the CAC 40 audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Need for Security, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical CAC 40 fan in Italy is balanced, around 46.4 years old, with strong Need for Security tendencies and a notable affinity for Borsa Italiana.
The key figures that characterise the CAC 40 profile in Italy.
50.2% are female, 49.8% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 46.4 |
| Estimated audience size | 5,375,923 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 35% |
Where the CAC 40 audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Liguria | ~300K | 1.97× | |
| 02 | Piedmont | ~600K | 1.45× | |
| 03 | Lombardy | ~1.5M | 1.34× | |
| 04 | Emilia-Romagna | ~600K | 1.31× | |
| 05 | Veneto | ~500K | 1.25× | |
| 06 | Tuscany | ~400K | 1.25× | |
| 07 | Aosta Valley | ~20K | 1.20× | |
| 08 | Marche | ~100K | 0.99× | |
| 09 | Sardinia | ~100K | 0.97× | |
| 10 | Trentino-Alto Adige/Südtirol | ~100K | 0.97× | |
| 11 | Lazio | ~600K | 0.91× | |
| 12 | Friuli-Venezia Giulia | ~90K | 0.91× | |
| 13 | Sicilia | ~400K | 0.90× | |
| 14 | Molise | ~20K | 0.88× | |
| 15 | Abruzzo | ~80K | 0.69× | |
| 16 | Umbria | ~60K | 0.69× | |
| 17 | Puglia | ~200K | 0.67× | |
| 18 | Basilicata | ~30K | 0.63× | |
| 19 | Calabria | ~80K | 0.51× |
The strongest cross-interests of the CAC 40 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Plug-in (computing) | Technology & Electronics | 2.15× | ||
| 02 | Fiscal year | Business & Career | 2.08× | ||
| 03 | Carrefour | Shopping | 1.96× | ||
| 04 | Home-improvement center | Home & Garden | 1.81× | ||
| 05 | Mazda | Cars & Mobility | 1.67× | ||
| 06 | Enel | Home & Garden | 1.65× | ||
| 07 | MSN | News | 1.64× | ||
| 08 | Opel | Cars & Mobility | 1.62× | ||
| 09 | Network switch | Technology & Electronics | 1.59× | ||
| 10 | Borsa Italiana | Business & Career | 1.55× | ||
| 11 | AutoScout24 | Cars & Mobility | 1.55× | ||
| 12 | Hypermarket | Shopping | 1.54× | ||
| 13 | White (Color) | Home & Garden | 1.54× | ||
| 14 | Silence | Health | 1.54× | ||
| 15 | Global Television Network | Movies & TV | 1.52× | ||
| 16 | Eni | Cars & Mobility | 1.52× | ||
| 17 | Ultra | Sports | 1.52× | ||
| 18 | Carrefour Express | Shopping | 1.51× | ||
| 19 | idealista.it | News | 1.51× | ||
| 20 | BMW Motorrad | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.13× | |
| Social Media Usage | JOY | 1.03× | |
| DIY Mentality | THRILL | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.84× | |
| Design Affinity | PREMIUM | 0.84× | |
| Extroversion | THRILL | 0.86× |
CAC 40 has an estimated audience of 5,375,923 people in Italy, concentrated in Lombardy and Lazio.
50.2% of CAC 40 fans are female, 49.8% are male, with an average age of 46.4 years.
CAC 40 fans show strongest brand affinity for Borsa Italiana (1.55×), Carrefour (1.96×), and AutoScout24 (1.55×) over the country average.
CAC 40 fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~600K), and Piedmont (reach ~600K). These three regions account for the largest share of the active audience.
Beyond CAC 40 itself, the audience over-indexes on Carrefour (1.96×), AutoScout24 (1.55×), Fiscal year (2.08×), and Carrefour Express (1.51×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for CAC 40. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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