A data profile of the people who buy, follow and care about idealista.it in Italy — modelled from more than twelve digital signal sources. idealista.it has an estimated audience of 5,813,531 people in Italy.
The average idealista.it fan in Italy is 39.8 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Tuscany.
Top brand affinities include Casa.it, Scavolini, Max Mara, with strongest over-indexing on Casa.it (11.54× the country average).
Demographically, the idealista.it audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical idealista.it fan in Italy is more female, around 39.8 years old, with strong Quality Awareness tendencies and a notable affinity for Casa.it.
The key figures that characterise the idealista.it profile in Italy.
58.8% are female, 41.2% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 39.8 |
| Estimated audience size | 5,813,531 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide idealista.it audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 79.0% |
| Germany | 9.5% |
| Switzerland | 2.6% |
Where the idealista.it audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Liguria | ~200K | 1.50× | |
| 02 | Tuscany | ~600K | 1.47× | |
| 03 | Lombardy | ~1.5M | 1.38× | |
| 04 | Lazio | ~800K | 1.15× | |
| 05 | Veneto | ~500K | 1.15× | |
| 06 | Sicilia | ~600K | 1.12× | |
| 07 | Friuli-Venezia Giulia | ~100K | 1.07× | |
| 08 | Umbria | ~100K | 1.03× | |
| 09 | Piedmont | ~400K | 1.01× | |
| 10 | Marche | ~100K | 0.99× | |
| 11 | Trentino-Alto Adige/Südtirol | ~100K | 0.98× | |
| 12 | Aosta Valley | ~10K | 0.98× | |
| 13 | Puglia | ~400K | 0.97× | |
| 14 | Calabria | ~200K | 0.89× | |
| 15 | Sardinia | ~100K | 0.87× | |
| 16 | Molise | ~20K | 0.87× | |
| 17 | Emilia-Romagna | ~400K | 0.85× | |
| 18 | Abruzzo | ~100K | 0.85× | |
| 19 | Basilicata | ~40K | 0.79× | |
| 20 | Campania | ~500K | 0.75× |
The strongest cross-interests of the idealista.it audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scavolini | Home & Garden | 12.41× | ||
| 02 | Casa.it | Home & Garden | 11.54× | ||
| 03 | Moulinex | Home & Garden | 10.53× | ||
| 04 | Bottled water | Food & Beverages | 9.22× | ||
| 05 | Maisons du Monde | Home & Garden | 4.07× | ||
| 06 | Purchase discount | Shopping | 3.88× | ||
| 07 | Max Mara | Fashion & Accessoires | 3.87× | ||
| 08 | Robert Redford | Movies & TV | 2.52× | ||
| 09 | Kitchenware | Home & Garden | 2.42× | ||
| 10 | Sustainable energy | Home & Garden | 2.04× | ||
| 11 | Hypermarket | Shopping | 2.04× | ||
| 12 | Renewable energy | Business & Career | 1.96× | ||
| 13 | Innovation | Business & Career | 1.91× | ||
| 14 | Real property | Home & Garden | 1.80× | ||
| 15 | IKEA | Home & Garden | 1.68× | ||
| 16 | Subito.it | Shopping | 1.68× | ||
| 17 | Airbnb | Travel & Leisure | 1.63× | ||
| 18 | Home Appliances | Home & Garden | 1.58× | ||
| 19 | Real estate | Business & Career | 1.52× | ||
| 20 | Lidl | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.80× | |
| Convenience Orientation | PREMIUM | 1.70× | |
| Career Orientation | POWER | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.87× | |
| Social Media Usage | JOY | 0.89× | |
| Mindfulness | BALANCE | 0.90× |
idealista.it has an estimated audience of 5,813,531 people in Italy, concentrated in Lombardy and Lazio.
58.8% of idealista.it fans are female, 41.2% are male, with an average age of 39.8 years.
idealista.it fans show strongest brand affinity for Casa.it (11.54×), Scavolini (12.41×), and Max Mara (3.87×) over the country average.
idealista.it fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~800K), and Tuscany (reach ~600K). These three regions account for the largest share of the active audience.
Beyond idealista.it itself, the audience over-indexes on Scavolini (12.41×), Max Mara (3.87×), Bottled water (9.22×), and Maisons du Monde (4.07×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for idealista.it. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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