Discounting Audience in Italy
Discounting has an estimated audience of 14,745,472 people in Italy. 61.7% are female, 38.3% are male, average age 45.5. Top brand affinities: WhatsApp, Wikipedia, Lidl, Deal of the day, Coop.
Top brand affinities include WhatsApp, Wikipedia, Lidl, with strongest over-indexing on WhatsApp (1.68× the country average). Demographically, the Discounting audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
Category: Shopping · Type: Topic
Demographics of Discounting fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 45.5 |
| Estimated audience size | 14,745,472 |
Audience persona
The typical Discounting fan in Italy is more female, around 45.5 years old, with strong Convenience Orientation tendencies and a notable affinity for WhatsApp.
Top brand affinities of Discounting fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 1.68× | Internet & Social Media | |
| Wikipedia | 2.42× | Internet & Social Media |
| Lidl | 1.77× | Shopping |
| Deal of the day | 2.29× | Shopping |
| Coop | 1.76× | Food & Beverages |
| IKEA | 1.52× | Home & Garden |
| Volunteering | 1.79× | Politics & Society |
| High-definition television | 1.55× | Technology & Electronics |
| Mediaset | 1.95× | Technology & Electronics |
| Pandora | 2.97× | Fashion & Accessoires |
| Supermarket | 1.53× | Shopping |
| Instant messaging | 1.56× | Internet & Social Media |
| Zara | 1.82× | Shopping |
| Slovenia | 1.58× | Travel & Leisure |
| Home Delivery | 2.62× | Food & Beverages |
| Breastfeeding | 3.17× | Kids & Family |
| HVAC | 1.93× | Home & Garden |
| Champagne | 1.72× | Food & Beverages |
| Satire | 1.99× | Literature |
| The Bold and the Beautiful | 1.59× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.53 |
| Family Orientation | CONSERVATISM | 1.34 |
| Indulgence | JOY | 1.26 |
| Price Sensitivity | PREMIUM | 1.22 |
| LGBTQ+ Identity | OPEN | 1.2 |
| Pet Ownership | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.6% |
| Brazil | 10.8% |
| Italy | 9.9% |
See Discounting audiences in other countries
More Shopping audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Discounting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.