Discounting Audience in Brazil
Discounting has an estimated audience of 15,980,697 people in Brazil. 66.8% are female, 33.2% are male, average age 40.5. Top brand affinities: Nature, mulheres, Family, Electrolux, Lojas Renner.
Top brand affinities include Nature, mulheres, Family, with strongest over-indexing on Nature (1.81× the country average). Demographically, the Discounting audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Category: Shopping · Type: Topic
Demographics of Discounting fans
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 40.5 |
| Estimated audience size | 15,980,697 |
Audience persona
The typical Discounting fan in Brazil is more female, around 40.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Nature.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nature | 1.81× | Home & Garden |
| mulheres | 2.63× | Movies & TV |
| Family | 1.52× | Kids & Family |
| Electrolux | 2.42× | Home & Garden |
| Lojas Renner | 2.31× | Fashion & Accessoires |
| Social media | 1.56× | Business & Career |
| Discounts and allowances | 2.56× | Shopping |
| 1.87× | Technology & Electronics | |
| Telegram | 2.28× | Internet & Social Media |
| Sport Club do Recife | 1.95× | Sports |
| Children's clothing | 2× | Fashion & Accessoires |
| Beauty salons | 1.54× | Beauty & Wellness |
| Happiness | 1.56× | Health |
| Discount stores | 1.66× | Shopping |
| Havaianas | 2.2× | Fashion & Accessoires |
| Spas | 1.62× | Beauty & Wellness |
| Steam | 2.28× | Games |
| Xiaomi | 2.41× | Technology & Electronics |
| Air travel | 1.63× | Travel & Leisure |
| Real property | 1.64× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.83 |
| Creativity | OPEN | 1.5 |
| Design Affinity | PREMIUM | 1.47 |
| Mindfulness | BALANCE | 1.27 |
| Family Orientation | CONSERVATISM | 1.26 |
| Healthy Lifestyle | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.6% |
| Brazil | 10.8% |
| Italy | 9.9% |
See Discounting audiences in other countries
More Shopping audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Discounting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.