A data profile of the people who buy, follow and care about Discounting in Brazil — modelled from more than twelve digital signal sources. Discounting has an estimated audience of 15,980,697 people in Brazil.
Discounting has an estimated audience of 15,980,697 people in Brazil. 66.8% are female, 33.2% are male, average age 40.5. Top brand affinities: Shopping malls, Country music, Medicine, Beauty salons, Personal care.
Top brand affinities include Shopping malls, Country music, Medicine, with strongest over-indexing on Shopping malls (2.05× the country average).
Demographically, the Discounting audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
The typical Discounting fan in Brazil is more female, around 40.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Shopping malls.
The key figures that characterise the Discounting profile in Brazil.
66.8% are female, 33.2% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 40.5 |
| Estimated audience size | 15,980,697 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Discounting audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 14.6% |
| Brazil | 10.8% |
| Italy | 9.9% |
The strongest cross-interests of the Discounting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | mulheres | Movies & TV | 2.15× | ||
| 02 | Hypermarket | Shopping | 2.10× | ||
| 03 | Shopping malls | Shopping | 2.05× | ||
| 04 | Hip hop music | Music & Radio | 2.04× | ||
| 05 | Beauty salons | Beauty & Wellness | 2.02× | ||
| 06 | Medicine | Business & Career | 1.96× | ||
| 07 | Handbags | Fashion & Accessoires | 1.96× | ||
| 08 | Boutiques | Fashion & Accessoires | 1.93× | ||
| 09 | Fragrances | Beauty & Wellness | 1.91× | ||
| 10 | Country music | Music & Radio | 1.90× | ||
| 11 | Discount stores | Shopping | 1.90× | ||
| 12 | Personal care | Health | 1.82× | ||
| 13 | Furniture | Home & Garden | 1.78× | ||
| 14 | Entrepreneurship | Business & Career | 1.77× | ||
| 15 | Jazz music | Music & Radio | 1.73× | ||
| 16 | Soul music | Music & Radio | 1.69× | ||
| 17 | College | Business & Career | 1.68× | ||
| 18 | Home improvement | Home & Garden | 1.67× | ||
| 19 | Barbecue | Food & Beverages | 1.65× | ||
| 20 | Spotify | Internet & Social Media | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.77× | |
| Design Affinity | PREMIUM | 1.61× | |
| Creativity | OPEN | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Tradition | CONSERVATISM | 0.86× | |
| Spirituality | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Discounting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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