Rascasse Audience Intelligence

High-definition television Audience in Belgium

A data profile of the people who buy, follow and care about High-definition television in Belgium — modelled from more than twelve digital signal sources. High-definition television has an estimated audience of 1,209,794 people in Belgium.

High-definition television has an estimated audience of 1,209,794 people in Belgium. 45.8% are female, 54.2% are male, average age 43.5. Top brand affinities: Broadcasting, Televisions, Digital television, 4K resolution, Smart TV.

Top brand affinities include Broadcasting, Televisions, Digital television, with strongest over-indexing on Broadcasting (2.39× the country average).

Demographically, the High-definition television audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Sustainability, Pet Ownership.

The typical High-definition television fan in Belgium is balanced, around 43.5 years old, with strong Sustainability tendencies and a notable affinity for Broadcasting.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the High-definition television profile in Belgium.

Audience size
1.2M
in Belgium
Gender
45.8%
54.2% male
Age
43.5
average years
Country rank
#663
Topic in Belgium
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of High-definition television fans

45.8% are female, 54.2% are male, average age 43.5.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for High-definition television audience in Belgium
MetricValue
Female45.8%
Male54.2%
Average age43.5
Estimated audience size1,209,794
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the High-definition television audience in Belgium
Age bracketShare%
16-1913%
20-2917%
30-3916%
40-4920%
50+33%
Fig. 04

Worldwide distribution

0.5%

of the worldwide High-definition television audience comes from Belgium.

Worldwide audience distribution share by country for High-definition television
CountryShare
United States21.9%
Brazil6.5%
Italy5.8%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the High-definition television audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for High-definition television audience
#·InterestCategoryAffinity×
014K resolutionTechnology & Electronics5.26×
02Home cinemaTechnology & Electronics4.67×
03Smart TVTechnology & Electronics3.78×
04Dua LipaMusic & Radio3.28×
05IPTVTechnology & Electronics2.87×
06Digital televisionMovies & TV2.76×
07BroadcastingMovies & TV2.39×
08Lamine YamalSports2.14×
09Media MarktShopping2.12×
10StreamzMovies & TV2.03×
11Mobile VikingsTechnology & Electronics1.96×
12GoPlayGames1.88×
13TireCars & Mobility1.80×
14TelevisionsTechnology & Electronics1.73×
15EngineCars & Mobility1.72×
16Cars (film)Movies & TV1.66×
17Digital mediaBusiness & Career1.62×
18Video hosting serviceTechnology & Electronics1.55×
19Custom motorcycleCars & Mobility1.55×
20BwinGames1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the High-definition television audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by High-definition television audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.63×
Pet OwnershipJOY1.06×
PatriotismCONSERVATISM1.03×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by High-definition television audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.53×
Early Adopter MentalityPOWER0.76×
TravellingTHRILL0.85×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Belgium who actively search for High-definition television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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