A data profile of the people who buy, follow and care about High-definition television in Belgium — modelled from more than twelve digital signal sources. High-definition television has an estimated audience of 1,209,794 people in Belgium.
High-definition television has an estimated audience of 1,209,794 people in Belgium. 45.8% are female, 54.2% are male, average age 43.5. Top brand affinities: Broadcasting, Televisions, Digital television, 4K resolution, Smart TV.
Top brand affinities include Broadcasting, Televisions, Digital television, with strongest over-indexing on Broadcasting (2.39× the country average).
Demographically, the High-definition television audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Sustainability, Pet Ownership.
The typical High-definition television fan in Belgium is balanced, around 43.5 years old, with strong Sustainability tendencies and a notable affinity for Broadcasting.
The key figures that characterise the High-definition television profile in Belgium.
45.8% are female, 54.2% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 43.5 |
| Estimated audience size | 1,209,794 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 33% |
of the worldwide High-definition television audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 6.5% |
| Italy | 5.8% |
The strongest cross-interests of the High-definition television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 4K resolution | Technology & Electronics | 5.26× | ||
| 02 | Home cinema | Technology & Electronics | 4.67× | ||
| 03 | Smart TV | Technology & Electronics | 3.78× | ||
| 04 | Dua Lipa | Music & Radio | 3.28× | ||
| 05 | IPTV | Technology & Electronics | 2.87× | ||
| 06 | Digital television | Movies & TV | 2.76× | ||
| 07 | Broadcasting | Movies & TV | 2.39× | ||
| 08 | Lamine Yamal | Sports | 2.14× | ||
| 09 | Media Markt | Shopping | 2.12× | ||
| 10 | Streamz | Movies & TV | 2.03× | ||
| 11 | Mobile Vikings | Technology & Electronics | 1.96× | ||
| 12 | GoPlay | Games | 1.88× | ||
| 13 | Tire | Cars & Mobility | 1.80× | ||
| 14 | Televisions | Technology & Electronics | 1.73× | ||
| 15 | Engine | Cars & Mobility | 1.72× | ||
| 16 | Cars (film) | Movies & TV | 1.66× | ||
| 17 | Digital media | Business & Career | 1.62× | ||
| 18 | Video hosting service | Technology & Electronics | 1.55× | ||
| 19 | Custom motorcycle | Cars & Mobility | 1.55× | ||
| 20 | Bwin | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.63× | |
| Pet Ownership | JOY | 1.06× | |
| Patriotism | CONSERVATISM | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.53× | |
| Early Adopter Mentality | POWER | 0.76× | |
| Travelling | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for High-definition television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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