A data profile of the people who buy, follow and care about GoPlay in Belgium — modelled from more than twelve digital signal sources. GoPlay has an estimated audience of 1,861,362 people in Belgium.
The average GoPlay fan in Belgium is 41.5 years old, balanced, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, West Flanders, Antwerp.
Top brand affinities include Breaking news, Online newspaper, Local news, with strongest over-indexing on Breaking news (2.61× the country average).
Demographically, the GoPlay audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical GoPlay fan in Belgium is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Breaking news.
The key figures that characterise the GoPlay profile in Belgium.
45.0% are female, 55.0% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 41.5 |
| Estimated audience size | 1,861,362 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 28% |
of the worldwide GoPlay audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 52.6% |
| India | 8.8% |
| United States | 8.2% |
Where the GoPlay audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Flanders | ~500K | 2.56× | |
| 02 | West Flanders | ~400K | 2.27× | |
| 03 | Limburg | ~200K | 1.89× | |
| 04 | Antwerp | ~300K | 1.79× | |
| 05 | Flemish Brabant | ~300K | 1.73× | |
| 06 | Brussels | ~60K | 0.44× | |
| 07 | Province of Namur | ~30K | 0.32× | |
| 08 | Luxembourg | ~10K | 0.29× | |
| 09 | Walloon Brabant | ~10K | 0.26× | |
| 10 | Liege | ~30K | 0.18× | |
| 11 | Hainaut | ~30K | 0.15× |
The strongest cross-interests of the GoPlay audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | De'Longhi | Home & Garden | 3.79× | ||
| 02 | IPTV | Technology & Electronics | 3.00× | ||
| 03 | Local news | News | 2.97× | ||
| 04 | Apple TV | Movies & TV | 2.66× | ||
| 05 | Breaking news | Movies & TV | 2.61× | ||
| 06 | Career development | Business & Career | 2.46× | ||
| 07 | Pay television | Movies & TV | 2.16× | ||
| 08 | News magazine | News | 2.14× | ||
| 09 | High-definition television | Technology & Electronics | 1.88× | ||
| 10 | Online newspaper | News | 1.85× | ||
| 11 | Twitch | Games | 1.85× | ||
| 12 | French hip hop | Music & Radio | 1.72× | ||
| 13 | Innovation | Business & Career | 1.71× | ||
| 14 | Video on demand | Movies & TV | 1.71× | ||
| 15 | Samsung | Technology & Electronics | 1.71× | ||
| 16 | Mixed martial arts | Sports | 1.68× | ||
| 17 | Radio | Technology & Electronics | 1.56× | ||
| 18 | Renewable energy | Business & Career | 1.56× | ||
| 19 | Solar energy | Home & Garden | 1.54× | ||
| 20 | FlixBus | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.43× | |
| Career Orientation | POWER | 1.34× | |
| Spirituality | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.74× | |
| DIY Mentality | THRILL | 0.78× | |
| Healthy Lifestyle | BALANCE | 0.80× |
GoPlay has an estimated audience of 1,861,362 people in Belgium, concentrated in East Flanders and West Flanders.
45.0% of GoPlay fans are female, 55.0% are male, with an average age of 41.5 years.
GoPlay fans show strongest brand affinity for Breaking news (2.61×), Online newspaper (1.85×), and Local news (2.97×) over the country average.
GoPlay fans in Belgium are most concentrated in East Flanders (reach ~500K), West Flanders (reach ~400K), and Antwerp (reach ~300K). These three regions account for the largest share of the active audience.
Beyond GoPlay itself, the audience over-indexes on Online newspaper (1.85×), Local news (2.97×), Innovation (1.71×), and High-definition television (1.88×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for GoPlay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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