Rascasse Audience Intelligence

GoPlay Audience in United States

A data profile of the people who buy, follow and care about GoPlay in United States — modelled from more than twelve digital signal sources. GoPlay has an estimated audience of 291,388 people in United States.

#1632among Website / Newspaper / Magazine in United States#1143in Games

The average GoPlay fan in United States is 40.9 years old, balanced, and lives primarily in Missouri.

The audience is concentrated in Missouri, Rhode Island, California.

Top brand affinities include Smart TV, Google Maps, Google Drive, with strongest over-indexing on Smart TV (5.35× the country average).

Demographically, the GoPlay audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical GoPlay fan in United States is balanced, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Smart TV.

Category: Games · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the GoPlay profile in United States.

Audience size
291K
in United States
Gender
49.0%♀
51.0% male
Age
40.9
average years
Country rank
#49087
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of GoPlay

49.0% are female, 51.0% are male, average age 40.9.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for GoPlay audience in United States
MetricValue
Female49.0%
Male51.0%
Average age40.9
Estimated audience size291,388
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the GoPlay audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4921%
50+25%
Fig. 04

Worldwide distribution

8.2%

of the worldwide GoPlay audience comes from United States.

Worldwide audience distribution share by country for GoPlay
CountryShare
Belgium52.6%
India8.8%
United States8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the GoPlay audience in United States is strongest.

Fig. 05

Top regions by affinity

GoPlay fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~30K32.24×
02Missouri~40K9.46×
03Virginia~7K1.10×
04West Virginia~1K1.02×
05Alaska<1K0.84×
06Vermont<1K0.84×
07Montana<1K0.83×
08South Dakota<1K0.83×
09North Dakota<1K0.83×
10Idaho~1K0.81×
11Delaware<1K0.80×
12New Hampshire<1K0.78×
13Maine<1K0.78×
14New Mexico~1K0.77×
15Connecticut~2K0.76×
16Nebraska~1K0.74×
17Mississippi~2K0.72×
18Arkansas~2K0.68×
19Hawaii<1K0.68×
20Iowa~1K0.66×
21Kansas~1K0.64×
22Washington, District of Columbia<1K0.62×
23Massachusetts~3K0.61×
24Kentucky~2K0.60×
25Utah~1K0.59×
26Oklahoma~2K0.58×
27Louisiana~2K0.56×
28Nevada~1K0.55×
29South Carolina~2K0.51×
30Oregon~2K0.51×
31Wisconsin~2K0.50×
32Tennessee~3K0.46×
33Alabama~2K0.46×
34Arizona~2K0.44×
35Indiana~2K0.43×
36Colorado~2K0.43×
37Minnesota~2K0.43×
38Illinois~4K0.41×
39Maryland~2K0.39×
40Michigan~3K0.37×
41Washington~2K0.36×
42North Carolina~3K0.33×
43Ohio~3K0.32×
44New Jersey~2K0.32×
45Pennsylvania~3K0.31×
46Georgia~3K0.31×
47California~8K0.25×
48New York~4K0.25×
49Florida~4K0.23×
50Texas~5K0.21×
Fig. 06

Affinity by region

Affinity by region — GoPlay, United States
0.21×1.00×32.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the GoPlay audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for GoPlay audience
#·InterestCategoryAffinity×
01Smart TVTechnology & Electronics5.35×
02Catherine Zeta-JonesMovies & TV3.01×
03Home cinemaTechnology & Electronics2.92×
04Michael DouglasMovies & TV2.69×
05Sharon OsbourneMovies & TV2.62×
06RokuMovies & TV2.37×
07Hilary DuffMovies & TV2.18×
08Google MapsInternet & Social Media2.10×
09Google DriveTechnology & Electronics1.93×
10Western UnionBusiness & Career1.88×
11Real propertyHome & Garden1.81×
12Live televisionMovies & TV1.75×
13Bruce WillisMovies & TV1.73×
14LinuxTechnology & Electronics1.55×
15Home automationTechnology & Electronics1.55×
16Apple TVMovies & TV1.54×
17Diane KeatonMovies & TV1.53×
18TicketmasterTravel & Leisure1.52×
19Pay televisionMovies & TV1.52×
20Political scienceBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the GoPlay audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by GoPlay audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.33×
Need for SecurityCONSERVATISM1.32×
Convenience OrientationPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by GoPlay audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.84×
Healthy LifestyleBALANCE0.86×
Design AffinityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does GoPlay have in United States?

GoPlay has an estimated audience of 291,388 people in United States, concentrated in Missouri and Rhode Island.

02

What is the gender split and age of GoPlay fans?

49.0% of GoPlay fans are female, 51.0% are male, with an average age of 40.9 years.

03

Which brands do GoPlay fans like most?

GoPlay fans show strongest brand affinity for Smart TV (5.35×), Google Maps (2.1×), and Google Drive (1.93×) over the country average.

04

Where do GoPlay fans live in United States?

GoPlay fans in United States are most concentrated in Missouri (reach ~40K), Rhode Island (reach ~30K), and California (reach ~8K). These three regions account for the largest share of the active audience.

05

What other brands do GoPlay fans also like?

Beyond GoPlay itself, the audience over-indexes on Google Maps (2.1×), Google Drive (1.93×), Real property (1.81×), and Roku (2.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See GoPlay audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for GoPlay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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