A data profile of the people who buy, follow and care about Broadcasting in Belgium — modelled from more than twelve digital signal sources. Broadcasting has an estimated audience of 2,049,288 people in Belgium.
The average Broadcasting fan in Belgium is 43.5 years old, balanced, and lives primarily in Brussels.
The audience is concentrated in Brussels, East Flanders, Antwerp.
Top brand affinities include Canada, Radio, High-definition television, with strongest over-indexing on Canada (1.66× the country average).
Demographically, the Broadcasting audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Broadcasting fan in Belgium is balanced, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Canada.
The key figures that characterise the Broadcasting profile in Belgium.
48.5% are female, 51.5% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 43.5 |
| Estimated audience size | 2,049,288 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 33% |
of the worldwide Broadcasting audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 5.0% |
Where the Broadcasting audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~200K | 1.56× | |
| 02 | Flemish Brabant | ~200K | 1.12× | |
| 03 | East Flanders | ~200K | 1.05× | |
| 04 | Antwerp | ~200K | 1.03× | |
| 05 | Liege | ~200K | 1.00× | |
| 06 | Walloon Brabant | ~50K | 0.99× | |
| 07 | Hainaut | ~200K | 0.96× | |
| 08 | Luxembourg | ~50K | 0.96× | |
| 09 | West Flanders | ~200K | 0.95× | |
| 10 | Province of Namur | ~90K | 0.94× | |
| 11 | Limburg | ~90K | 0.92× |
The strongest cross-interests of the Broadcasting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Creative Commons | Technology & Electronics | 2.57× | ||
| 02 | IPTV | Technology & Electronics | 2.54× | ||
| 03 | High-definition television | Technology & Electronics | 2.39× | ||
| 04 | Radio | Technology & Electronics | 2.37× | ||
| 05 | Video on demand | Movies & TV | 2.25× | ||
| 06 | Jazz fusion | Music & Radio | 2.19× | ||
| 07 | Breaking news | Movies & TV | 2.08× | ||
| 08 | Local news | News | 2.08× | ||
| 09 | Career development | Business & Career | 1.96× | ||
| 10 | Political science | Business & Career | 1.92× | ||
| 11 | Videotelephony | Technology & Electronics | 1.92× | ||
| 12 | Canada | Travel & Leisure | 1.66× | ||
| 13 | Innovation | Business & Career | 1.65× | ||
| 14 | Music videos | Music & Radio | 1.62× | ||
| 15 | Fnac | Shopping | 1.59× | ||
| 16 | Pizza | Food & Beverages | 1.59× | ||
| 17 | London | Travel & Leisure | 1.54× | ||
| 18 | Musical film | Movies & TV | 1.53× | ||
| 19 | Viral video | Internet & Social Media | 1.53× | ||
| 20 | Contemporary R&B | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.90× | |
| Career Orientation | POWER | 1.34× | |
| Tradition | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.87× | |
| Design Affinity | PREMIUM | 0.89× |
Broadcasting has an estimated audience of 2,049,288 people in Belgium, concentrated in Brussels and East Flanders.
48.5% of Broadcasting fans are female, 51.5% are male, with an average age of 43.5 years.
Broadcasting fans show strongest brand affinity for Canada (1.66×), Radio (2.37×), and High-definition television (2.39×) over the country average.
Broadcasting fans in Belgium are most concentrated in Brussels (reach ~200K), East Flanders (reach ~200K), and Antwerp (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Broadcasting itself, the audience over-indexes on Radio (2.37×), High-definition television (2.39×), Video on demand (2.25×), and Breaking news (2.08×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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