A data profile of the people who buy, follow and care about Broadcasting in Austria — modelled from more than twelve digital signal sources. Broadcasting has an estimated audience of 1,443,547 people in Austria.
The average Broadcasting fan in Austria is 42.0 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Kronen Zeitung, Politics, WhatsApp, with strongest over-indexing on Kronen Zeitung (2.15× the country average).
Demographically, the Broadcasting audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Community Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Broadcasting fan in Austria is balanced, around 42.0 years old, with strong Community Orientation tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Broadcasting profile in Austria.
48.1% are female, 51.9% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 42.0 |
| Estimated audience size | 1,443,547 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Broadcasting audience comes from Austria.
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 5.0% |
Where the Broadcasting audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Salzburg | ~100K | 1.14× | |
| 02 | Upper Austria | ~200K | 1.10× | |
| 03 | Lower Austria | ~200K | 1.01× | |
| 04 | Carinthia (state) | ~70K | 1.00× | |
| 05 | Vorarlberg | ~50K | 1.00× | |
| 06 | Burgenland | ~40K | 0.98× | |
| 07 | Styria | ~200K | 0.96× | |
| 08 | Tyrol | ~90K | 0.91× | |
| 09 | Vienna | ~300K | 0.89× |
The strongest cross-interests of the Broadcasting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Politics | Politics & Society | 2.30× | ||
| 02 | Gambling | Games | 2.26× | ||
| 03 | First-person shooter games | Games | 2.24× | ||
| 04 | Kronen Zeitung | News | 2.15× | ||
| 05 | Felix Baumgartner | Sports | 2.00× | ||
| 06 | Bicycle | Cars & Mobility | 1.95× | ||
| 07 | Blues music | Music & Radio | 1.91× | ||
| 08 | Distilled beverage | Food & Beverages | 1.88× | ||
| 09 | Hobby | Home & Garden | 1.86× | ||
| 10 | Internet & Social Media | 1.83× | |||
| 11 | Lindsey Vonn | Sports | 1.77× | ||
| 12 | Cineplexx Cinemas | Movies & TV | 1.75× | ||
| 13 | Wikipedia | Internet & Social Media | 1.70× | ||
| 14 | Electronics | Technology & Electronics | 1.70× | ||
| 15 | Austrian Airlines | Travel & Leisure | 1.69× | ||
| 16 | Toys | Games | 1.68× | ||
| 17 | Tattoos | Fashion & Accessoires | 1.59× | ||
| 18 | Hornbach | Shopping | 1.58× | ||
| 19 | Radio | Technology & Electronics | 1.54× | ||
| 20 | Hair products | Beauty & Wellness | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.42× | |
| Spirituality | BALANCE | 1.34× | |
| Early Adopter Mentality | POWER | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.78× | |
| Creativity | OPEN | 0.83× | |
| Luxury Orientation | PREMIUM | 0.83× |
Broadcasting has an estimated audience of 1,443,547 people in Austria, concentrated in Vienna and Lower Austria.
48.1% of Broadcasting fans are female, 51.9% are male, with an average age of 42.0 years.
Broadcasting fans show strongest brand affinity for Kronen Zeitung (2.15×), Politics (2.3×), and WhatsApp (1.83×) over the country average.
Broadcasting fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Broadcasting itself, the audience over-indexes on Politics (2.3×), WhatsApp (1.83×), Austrian Airlines (1.69×), and Hornbach (1.58×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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