A data profile of the people who buy, follow and care about Xiaomi in India — modelled from more than twelve digital signal sources. Xiaomi has an estimated audience of 4,516,167 people in India.
The average Xiaomi fan in India is 27.1 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Indian Premier League, India national cricket team, TV, with strongest over-indexing on Indian Premier League (1.72× the country average).
Demographically, the Xiaomi audience skews more male with an average age of 27.1, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Xiaomi fan in India is more male, around 27.1 years old, with strong Social Media Usage tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Xiaomi profile in India.
24.0% are female, 76.0% are male, average age 27.1.
| Metric | Value |
|---|---|
| Female | 24.0% |
| Male | 76.0% |
| Average age | 27.1 |
| Estimated audience size | 4,516,167 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 50% | |
| 20-29 | 31% | |
| 30-39 | 11% | |
| 40-49 | 5% | |
| 50+ | 3% |
Where the Xiaomi audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gujarat | ~200K | 1.35× | |
| 02 | Jammu and Kashmir | ~30K | 1.29× | |
| 03 | Tamil Nadu | ~100K | 1.23× | |
| 04 | Maharashtra | ~300K | 1.19× | |
| 05 | Uttar Pradesh | ~300K | 1.19× | |
| 06 | Manipur | ~7K | 1.16× | |
| 07 | Punjab (region) | ~70K | 1.13× | |
| 08 | Madhya Pradesh | ~100K | 1.11× | |
| 09 | Haryana | ~60K | 1.09× | |
| 10 | Chhattisgarh | ~30K | 1.08× | |
| 11 | Karnataka | ~100K | 1.07× | |
| 12 | Tripura | ~6K | 1.05× | |
| 13 | Bihar | ~90K | 1.04× | |
| 14 | Rajasthan | ~100K | 1.02× | |
| 15 | Telangana | ~60K | 0.99× | |
| 16 | Andhra Pradesh | ~60K | 0.99× | |
| 17 | Nagaland | ~3K | 0.98× | |
| 18 | Meghalaya | ~4K | 0.93× | |
| 19 | Goa | ~4K | 0.92× | |
| 20 | Jharkhand | ~30K | 0.90× | |
| 21 | Himachal Pradesh | ~20K | 0.89× | |
| 22 | West Bengal | ~100K | 0.88× | |
| 23 | Assam | ~40K | 0.88× | |
| 24 | Arunachal Pradesh | ~2K | 0.88× | |
| 25 | Uttarakhand | ~20K | 0.87× | |
| 26 | Kerala | ~60K | 0.85× | |
| 27 | Mizoram | ~3K | 0.81× | |
| 28 | Odisha | ~40K | 0.76× | |
| 29 | Sikkim | ~1K | 0.70× |
The strongest cross-interests of the Xiaomi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gadget | Technology & Electronics | 2.02× | ||
| 02 | Chennai | Travel & Leisure | 2.01× | ||
| 03 | Option (finance) | Business & Career | 1.97× | ||
| 04 | Rajasthan Royals | Sports | 1.96× | ||
| 05 | Tamil cinema | Movies & TV | 1.93× | ||
| 06 | Cricket World Cup | Sports | 1.91× | ||
| 07 | Card games | Games | 1.90× | ||
| 08 | Rohit Sharma | Sports | 1.90× | ||
| 09 | Kolkata Knight Riders | Sports | 1.89× | ||
| 10 | Royal Challengers Bangalore | Sports | 1.87× | ||
| 11 | Tamil language | Politics & Society | 1.86× | ||
| 12 | Chennai Super Kings | Sports | 1.85× | ||
| 13 | India national cricket team | Sports | 1.81× | ||
| 14 | Virat Kohli | Sports | 1.79× | ||
| 15 | Electronics | Technology & Electronics | 1.79× | ||
| 16 | Indian Premier League | Sports | 1.72× | ||
| 17 | TV reality shows | Movies & TV | 1.70× | ||
| 18 | Mobile game | Games | 1.60× | ||
| 19 | TV | Movies & TV | 1.56× | ||
| 20 | Cinema of India | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.38× | |
| Early Adopter Mentality | POWER | 1.23× | |
| Risk Appetite | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.73× | |
| Price Sensitivity | PREMIUM | 0.73× | |
| Mindfulness | BALANCE | 0.74× |
Xiaomi's target market in India covers an estimated 4,516,167 people, concentrated in Maharashtra and Uttar Pradesh.
24.0% of the Xiaomi audience are female, 76.0% are male, with an average age of 27.1 years.
Xiaomi fans show strongest brand affinity for Indian Premier League (1.72×), India national cricket team (1.81×), and TV (1.56×) over the country average.
Xiaomi fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~300K), and Gujarat (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Xiaomi itself, the audience over-indexes on India national cricket team (1.81×), TV (1.56×), Virat Kohli (1.79×), and Chennai Super Kings (1.85×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Xiaomi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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