A data profile of the people who buy, follow and care about Xiaomi in Spain — modelled from more than twelve digital signal sources. Xiaomi has an estimated audience of 3,229,182 people in Spain.
The average Xiaomi fan in Spain is 42.3 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Mobile device, Mobile game, Wallapop, with strongest over-indexing on Mobile device (1.82× the country average).
Demographically, the Xiaomi audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Xiaomi fan in Spain is more male, around 42.3 years old, with strong Need for Security tendencies and a notable affinity for Mobile device.
The key figures that characterise the Xiaomi profile in Spain.
42.2% are female, 57.8% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 42.2% |
| Male | 57.8% |
| Average age | 42.3 |
| Estimated audience size | 3,229,182 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 24% |
Where the Xiaomi audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aragon | ~100K | 1.20× | |
| 02 | Castilla-La Mancha | ~200K | 1.18× | |
| 03 | Community of Madrid | ~700K | 1.17× | |
| 04 | Castile and León | ~200K | 1.17× | |
| 05 | Andalusia | ~700K | 1.13× | |
| 06 | Galicia | ~200K | 1.10× | |
| 07 | Comunidad Valenciana | ~400K | 1.09× | |
| 08 | Basque Autonomous Country | ~100K | 1.04× | |
| 09 | Region of Murcia | ~100K | 1.04× | |
| 10 | Catalonia | ~600K | 0.99× | |
| 11 | Principality of Asturias | ~80K | 0.98× | |
| 12 | Extremadura | ~70K | 0.96× | |
| 13 | Cantabria | ~40K | 0.87× | |
| 14 | La Rioja | ~20K | 0.87× | |
| 15 | Navarre | ~40K | 0.86× | |
| 16 | Balearic Islands | ~70K | 0.74× | |
| 17 | Canary Islands | ~100K | 0.64× |
The strongest cross-interests of the Xiaomi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Phablet | Technology & Electronics | 5.66× | ||
| 02 | Vive Latino | Music & Radio | 4.01× | ||
| 03 | Electric motorcycles and scooters | Cars & Mobility | 2.52× | ||
| 04 | Gaming computer | Technology & Electronics | 2.01× | ||
| 05 | PC game | Games | 1.97× | ||
| 06 | Electric bicycle | Cars & Mobility | 1.96× | ||
| 07 | ANIMEFLV | Internet & Social Media | 1.91× | ||
| 08 | Mobile device | Technology & Electronics | 1.82× | ||
| 09 | Twitch | Games | 1.82× | ||
| 10 | Yoigo | Technology & Electronics | 1.74× | ||
| 11 | Computer processors | Technology & Electronics | 1.67× | ||
| 12 | Computer hardware | Technology & Electronics | 1.63× | ||
| 13 | Mobile game | Games | 1.62× | ||
| 14 | Gamer | Games | 1.62× | ||
| 15 | Electric motor | Cars & Mobility | 1.62× | ||
| 16 | Motorcycle accessories | Cars & Mobility | 1.56× | ||
| 17 | Scooters | Cars & Mobility | 1.55× | ||
| 18 | Samsung | Technology & Electronics | 1.52× | ||
| 19 | Wallapop | Shopping | 1.51× | ||
| 20 | Custom motorcycle | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.36× | |
| Early Adopter Mentality | POWER | 1.28× | |
| Risk Appetite | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.88× | |
| Design Affinity | PREMIUM | 0.88× | |
| Creativity | OPEN | 0.91× |
Xiaomi's target market in Spain covers an estimated 3,229,182 people, concentrated in Andalusia and Community of Madrid.
42.2% of the Xiaomi audience are female, 57.8% are male, with an average age of 42.3 years.
Xiaomi fans show strongest brand affinity for Mobile device (1.82×), Mobile game (1.62×), and Wallapop (1.51×) over the country average.
Xiaomi fans in Spain are most concentrated in Andalusia (reach ~700K), Community of Madrid (reach ~700K), and Catalonia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Xiaomi itself, the audience over-indexes on Mobile game (1.62×), Wallapop (1.51×), Twitch (1.82×), and Computer hardware (1.63×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Xiaomi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.