A data profile of the people who buy, follow and care about Vivo (telecommunications) in India — modelled from more than twelve digital signal sources. Vivo (telecommunications) has an estimated audience of 5,264,341 people in India.
The average Vivo (telecommunications) fan in India is 25.6 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Gujarat, Rajasthan.
Top brand affinities include Indian Premier League, India national cricket team, Virat Kohli, with strongest over-indexing on Indian Premier League (1.85× the country average).
Demographically, the Vivo (telecommunications) audience skews more male with an average age of 25.6, and over-indexes on personality traits such as Social Media Usage, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Vivo (telecommunications) fan in India is more male, around 25.6 years old, with strong Social Media Usage tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Vivo (telecommunications) profile in India.
21.8% are female, 78.2% are male, average age 25.6.
| Metric | Value |
|---|---|
| Female | 21.8% |
| Male | 78.2% |
| Average age | 25.6 |
| Estimated audience size | 5,264,341 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 58% | |
| 20-29 | 27% | |
| 30-39 | 9% | |
| 40-49 | 3% | |
| 50+ | 3% |
of the worldwide Vivo (telecommunications) audience comes from India.
| Country | Share |
|---|---|
| Brazil | 41.3% |
| India | 19.2% |
| Indonesia | 6.2% |
Where the Vivo (telecommunications) audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gujarat | ~400K | 2.92× | |
| 02 | Rajasthan | ~300K | 2.83× | |
| 03 | Madhya Pradesh | ~200K | 2.20× | |
| 04 | Uttar Pradesh | ~500K | 1.78× | |
| 05 | Chhattisgarh | ~60K | 1.74× | |
| 06 | Bihar | ~100K | 1.38× | |
| 07 | Maharashtra | ~300K | 1.25× | |
| 08 | Haryana | ~80K | 1.19× | |
| 09 | Punjab (region) | ~70K | 0.99× | |
| 10 | Jharkhand | ~40K | 0.94× | |
| 11 | Karnataka | ~100K | 0.89× | |
| 12 | Uttarakhand | ~20K | 0.88× | |
| 13 | West Bengal | ~100K | 0.87× | |
| 14 | Assam | ~40K | 0.82× | |
| 15 | Telangana | ~60K | 0.80× | |
| 16 | Andhra Pradesh | ~50K | 0.78× | |
| 17 | Odisha | ~40K | 0.78× | |
| 18 | Tamil Nadu | ~90K | 0.76× | |
| 19 | Jammu and Kashmir | ~10K | 0.62× | |
| 20 | Himachal Pradesh | ~10K | 0.61× | |
| 21 | Tripura | ~4K | 0.61× | |
| 22 | Goa | ~3K | 0.61× | |
| 23 | Nagaland | ~2K | 0.50× | |
| 24 | Meghalaya | ~3K | 0.49× | |
| 25 | Mizoram | ~2K | 0.46× | |
| 26 | Arunachal Pradesh | ~1K | 0.46× | |
| 27 | Sikkim | ~1K | 0.44× | |
| 28 | Kerala | ~30K | 0.41× | |
| 29 | Manipur | ~3K | 0.38× |
The strongest cross-interests of the Vivo (telecommunications) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OPPO | Technology & Electronics | 4.13× | ||
| 02 | Samsung | Technology & Electronics | 2.22× | ||
| 03 | Cricket World Cup | Sports | 2.09× | ||
| 04 | Rohit Sharma | Sports | 2.08× | ||
| 05 | Kolkata Knight Riders | Sports | 2.06× | ||
| 06 | Chennai Super Kings | Sports | 1.98× | ||
| 07 | India national cricket team | Sports | 1.96× | ||
| 08 | Electronics | Technology & Electronics | 1.94× | ||
| 09 | Virat Kohli | Sports | 1.93× | ||
| 10 | X | Internet & Social Media | 1.88× | ||
| 11 | Indian Premier League | Sports | 1.85× | ||
| 12 | TV reality shows | Movies & TV | 1.75× | ||
| 13 | Internet & Social Media | 1.74× | |||
| 14 | Mobile game | Games | 1.68× | ||
| 15 | Financial services | Business & Career | 1.68× | ||
| 16 | Celebrity | Movies & TV | 1.66× | ||
| 17 | Chennai | Travel & Leisure | 1.61× | ||
| 18 | Acting | Business & Career | 1.60× | ||
| 19 | Cricket | Sports | 1.57× | ||
| 20 | Banking | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.42× | |
| Career Orientation | POWER | 1.24× | |
| Risk Appetite | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.63× | |
| Sustainability | BALANCE | 0.65× | |
| Convenience Orientation | PREMIUM | 0.66× |
Vivo (telecommunications)'s target market in India covers an estimated 5,264,341 people, concentrated in Uttar Pradesh and Gujarat.
21.8% of the Vivo (telecommunications) audience are female, 78.2% are male, with an average age of 25.6 years.
Vivo (telecommunications) fans show strongest brand affinity for Indian Premier League (1.85×), India national cricket team (1.96×), and Virat Kohli (1.93×) over the country average.
Vivo (telecommunications) fans in India are most concentrated in Uttar Pradesh (reach ~500K), Gujarat (reach ~400K), and Rajasthan (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Vivo (telecommunications) itself, the audience over-indexes on India national cricket team (1.96×), Virat Kohli (1.93×), Chennai Super Kings (1.98×), and OPPO (4.13×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Vivo (telecommunications). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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