A data profile of the people who buy, follow and care about Gadget in Portugal — modelled from more than twelve digital signal sources. Gadget has an estimated audience of 1,472,453 people in Portugal.
The average Gadget fan in Portugal is 46.2 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Fnac, Norauto, Bluetooth, with strongest over-indexing on Fnac (1.56× the country average).
Demographically, the Gadget audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Gadget fan in Portugal is balanced, around 46.2 years old, with strong Need for Security tendencies and a notable affinity for Fnac.
The key figures that characterise the Gadget profile in Portugal.
45.5% are female, 54.5% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 46.2 |
| Estimated audience size | 1,472,453 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 35% |
of the worldwide Gadget audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 9.2% |
| Italy | 6.6% |
Where the Gadget audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~700K | 1.57× | |
| 02 | Porto District | ~500K | 1.54× | |
| 03 | Santarém District | ~100K | 1.54× | |
| 04 | Setúbal District | ~200K | 1.29× | |
| 05 | Leiria District | ~100K | 1.21× | |
| 06 | Aveiro District | ~100K | 1.19× | |
| 07 | Braga District | ~200K | 1.18× | |
| 08 | Coimbra District | ~80K | 1.10× | |
| 09 | Faro District | ~100K | 1.06× | |
| 10 | Viseu District | ~50K | 0.99× | |
| 11 | Castelo Branco District | ~30K | 0.99× | |
| 12 | Guarda District | ~20K | 0.93× | |
| 13 | Portalegre District | ~20K | 0.93× | |
| 14 | Viana do Castelo District | ~30K | 0.92× | |
| 15 | Vila Real District | ~20K | 0.92× | |
| 16 | Beja District | ~20K | 0.90× | |
| 17 | Bragança District | ~20K | 0.90× | |
| 18 | Évora District | ~20K | 0.88× | |
| 19 | Azores | ~30K | 0.83× | |
| 20 | Madeira | ~30K | 0.80× |
The strongest cross-interests of the Gadget audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Huawei | Technology & Electronics | 2.11× | ||
| 02 | Bluetooth | Technology & Electronics | 2.00× | ||
| 03 | LED lamp | Home & Garden | 1.95× | ||
| 04 | Headphones | Technology & Electronics | 1.93× | ||
| 05 | Digital Trends | Technology & Electronics | 1.91× | ||
| 06 | Norauto | Cars & Mobility | 1.81× | ||
| 07 | Life insurance | Business & Career | 1.78× | ||
| 08 | Solar panel | Home & Garden | 1.74× | ||
| 09 | Media Markt | Shopping | 1.63× | ||
| 10 | Hardware store | Home & Garden | 1.62× | ||
| 11 | Xiaomi | Technology & Electronics | 1.61× | ||
| 12 | 3D printing | Technology & Electronics | 1.61× | ||
| 13 | Web application | Technology & Electronics | 1.58× | ||
| 14 | Fnac | Shopping | 1.56× | ||
| 15 | Smart TV | Technology & Electronics | 1.56× | ||
| 16 | EBay | Shopping | 1.52× | ||
| 17 | Health insurance | Business & Career | 1.52× | ||
| 18 | Purchase discount | Shopping | 1.52× | ||
| 19 | Grilling | Food & Beverages | 1.51× | ||
| 20 | Efficient energy use | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.27× | |
| Early Adopter Mentality | POWER | 1.21× | |
| Convenience Orientation | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.64× | |
| Design Affinity | PREMIUM | 0.83× | |
| Spirituality | BALANCE | 0.85× |
Gadget has an estimated audience of 1,472,453 people in Portugal, concentrated in Lisbon District and Porto District.
45.5% of Gadget fans are female, 54.5% are male, with an average age of 46.2 years.
Gadget fans show strongest brand affinity for Fnac (1.56×), Norauto (1.81×), and Bluetooth (2×) over the country average.
Gadget fans in Portugal are most concentrated in Lisbon District (reach ~700K), Porto District (reach ~500K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Gadget itself, the audience over-indexes on Norauto (1.81×), Bluetooth (2×), Xiaomi (1.61×), and EBay (1.52×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Gadget. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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