Rascasse Audience Intelligence

Bigg Boss Viewer Demographics in United States

Bigg Boss has an estimated audience of 389K people in United States.

#1105among TV series in United States
#4247among movies & series in United States#8312in Movies & TV

The average Bigg Boss fan in United States is 39.2 years old, balanced, and lives primarily in California.

Women make up 50.3% of the fan base, 5.4 percentage points fewer than the group average.

Compared with the other 4357 objects in TV series, Bigg Boss fans stand out for their interest in Abhishek Bachchan, Sanjay Dutt and Actor Vijay.

Interest is seasonal: January, October and November account for 40% of the year's searches, April is the quietest month.

Most fans live in California, Texas, New York.

Top affinities include Abhishek Bachchan, Sanjay Dutt, Actor Vijay, with strongest over-indexing on Abhishek Bachchan (39.93× the country average).

Demographically, the Bigg Boss audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Individualism, Spirituality.

The typical Bigg Boss fan in United States is balanced, around 39.2 years old, with strong Individualism tendencies and a notable affinity for Abhishek Bachchan.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
389K
in United States
Gender
50.3%♀
49.7% male
Age
39.2
average years
Country rank
#44088
among all objects in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Bigg Boss viewers

50.3% are female, 49.7% are male, average age 39.2.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Bigg Boss audience in United States
MetricValue
Female50.3%
Male49.7%
Average age39.2
Estimated audience size389K
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Bigg Boss audience in United States
Age bracketShare%
16-2419%
25-3422%
35-4422%
45-5419%
55+18%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Bigg Boss audience comes from United States.

Worldwide audience distribution share by country for Bigg Boss
CountryShare
India59.1%
United States5.3%
Japan4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Bigg Boss fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~20K1.75×
02California~60K1.39×
03Washington~10K1.39×
04Texas~40K1.37×
05Georgia~20K1.37×
06Illinois~20K1.35×
07Louisiana~7K1.35×
08Arizona~10K1.25×
09Oklahoma~6K1.21×
10Virginia~10K1.20×
11New York~30K1.16×
12Michigan~10K1.16×
13Oregon~5K1.10×
14North Carolina~10K1.09×
15Kentucky~6K1.08×
16Indiana~8K1.07×
17Connecticut~4K1.06×
18Delaware~1K1.06×
19Massachusetts~9K1.04×
20Maryland~7K1.04×
21Kansas~4K1.03×
22Alaska<1K1.03×
23Florida~30K1.02×
24Pennsylvania~20K1.02×
25Nevada~4K1.02×
26West Virginia~2K1.02×
27Ohio~10K1.01×
28Tennessee~8K1.00×
29Arkansas~4K1.00×
30Alabama~6K0.99×
31Missouri~7K0.97×
32New Mexico~2K0.97×
33North Dakota<1K0.96×
34Utah~4K0.95×
35Vermont<1K0.94×
36Colorado~6K0.93×
37New Hampshire~1K0.92×
38Rhode Island~1K0.91×
39Mississippi~3K0.90×
40Nebraska~2K0.89×
41Idaho~2K0.87×
42Montana~1K0.87×
43Wisconsin~6K0.86×
44Iowa~3K0.86×
45Hawaii~1K0.86×
46South Dakota<1K0.86×
47Washington, District of Columbia<1K0.85×
48South Carolina~5K0.84×
49Minnesota~6K0.83×
50Maine~1K0.81×
Fig. 06

Affinity by region

Affinity by region — Bigg Boss, United States
0.81×1.00×1.75×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Bigg Boss audience vs. the country average
#·InterestCategoryAffinity×
01Abhishek BachchanMovies & TV39.93×
02Sanjay DuttMovies & TV35.26×
03Actor VijayMovies & TV33.67×
04Alia BhattMovies & TV31.32×
05Vivo (telecommunications)Technology & Electronics29.89×
06Colors (TV channel)Movies & TV24.57×
07Ranveer SinghMovies & TV23.32×
08Tamera MowryMovies & TV20.64×
09Deepika PadukoneMovies & TV14.95×
10Tia MowryMovies & TV10.83×
11Pamela AndersonMovies & TV7.56×
12Pacific OceanTravel & Leisure4.21×
13SpotifyMusic & Radio2.68×
14Classical musicMusic & Radio2.68×
15Jazz musicMusic & Radio2.58×
16StarbucksFood & Beverages2.40×
17VehiclesCars & Mobility1.99×
18BeautyBeauty & Wellness1.83×
19Online shoppingShopping1.73×
20NFLSports1.72×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Bigg Boss audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Bigg Boss audience vs. the country average · What stands out
TraitClusterDeviationScore
IndividualismJOY2.13×
SpiritualityBALANCE2.06×
Luxury OrientationPREMIUM2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Bigg Boss audience vs. the country average · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.40×
Family OrientationCONSERVATISM0.80×
Community OrientationOPEN0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Bigg Boss over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/bigg-boss-29257” · Methodology