Rascasse Audience Intelligence

Technician Audience in United States

A data profile of the people who buy, follow and care about Technician in United States — modelled from more than twelve digital signal sources. Technician has an estimated audience of 11,069,033 people in United States.

#2107among Topic in United States#154in Technology & Electronics

The average Technician fan in United States is 43.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Customer satisfaction, Computer hardware, Automobile repair shop, with strongest over-indexing on Customer satisfaction (6.63× the country average).

Demographically, the Technician audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Technician fan in United States is more male, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Customer satisfaction.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Technician profile in United States.

Audience size
11.1M
in United States
Gender
35.1%♀
64.9% male
Age
43.7
average years
Country rank
#3238
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Technician fans

35.1% are female, 64.9% are male, average age 43.7.

Fig. 02

Gender split

35.1%
Female
64.9%
Male
Demographic split for Technician audience in United States
MetricValue
Female35.1%
Male64.9%
Average age43.7
Estimated audience size11,069,033
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Technician audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3918%
40-4923%
50+32%
Fig. 04

Worldwide distribution

29.5%

of the worldwide Technician audience comes from United States.

Worldwide audience distribution share by country for Technician
CountryShare
United States29.5%
United Kingdom6.3%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Technician audience in United States is strongest.

Fig. 05

Top regions by affinity

Technician fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~30K1.24×
02Texas~1M1.20×
03North Carolina~400K1.19×
04New Mexico~70K1.19×
05California~1.5M1.16×
06Oklahoma~100K1.13×
07North Dakota~30K1.11×
08Georgia~400K1.10×
09Louisiana~200K1.10×
10Utah~100K1.09×
11Arizona~200K1.08×
12Tennessee~200K1.08×
13Arkansas~100K1.08×
14Kansas~90K1.08×
15Wyoming~20K1.08×
16Florida~800K1.07×
17Virginia~300K1.07×
18Nevada~100K1.07×
19Mississippi~100K1.07×
20Maryland~200K1.05×
21Alabama~200K1.03×
22Hawaii~50K1.03×
23Idaho~60K1.02×
24Illinois~400K1.01×
25Washington~200K1.01×
26Nebraska~60K1.01×
27Michigan~300K1.00×
28Iowa~90K1.00×
29South Dakota~30K1.00×
30Oregon~100K0.99×
31Indiana~200K0.98×
32South Carolina~200K0.97×
33Colorado~200K0.95×
34Minnesota~100K0.94×
35Kentucky~100K0.94×
36Montana~30K0.94×
37Missouri~200K0.93×
38Wisconsin~200K0.92×
39Pennsylvania~300K0.91×
40Ohio~300K0.91×
41Connecticut~100K0.91×
42New York~500K0.88×
43West Virginia~50K0.88×
44Delaware~30K0.88×
45Maine~30K0.87×
46New Jersey~200K0.86×
47Washington, District of Columbia~30K0.85×
48Massachusetts~200K0.83×
49New Hampshire~40K0.83×
50Rhode Island~30K0.83×
Fig. 06

Affinity by region

Affinity by region — Technician, United States
0.83×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Technician audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Technician audience
#·InterestCategoryAffinity×
01SiemensHome & Garden10.97×
02Customer satisfactionBusiness & Career6.63×
03Car clubCars & Mobility5.57×
04Home cinemaTechnology & Electronics5.14×
05CarcareCars & Mobility5.03×
06Automobile repair shopCars & Mobility4.63×
07Smart TVTechnology & Electronics4.15×
08Computer hardwareTechnology & Electronics3.29×
09Compact carCars & Mobility3.12×
10Racing gamesGames2.64×
11Tampa Bay BuccaneersSports2.57×
12Lawn mowerHome & Garden2.51×
13Buffalo BillsSports2.29×
14United Parcel ServiceBusiness & Career2.16×
15Solar energyHome & Garden2.14×
16Staples (Canada)Business & Career2.07×
17CarGurusCars & Mobility2.06×
18CBS SportsMovies & TV1.85×
19AutoZoneCars & Mobility1.64×
20Sam's ClubShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Technician audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Technician audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.63×
Career OrientationPOWER1.54×
Need for SecurityCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Technician audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
CreativityOPEN0.69×
Healthy LifestyleBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Technician have in United States?

Technician has an estimated audience of 11,069,033 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Technician fans?

35.1% of Technician fans are female, 64.9% are male, with an average age of 43.7 years.

03

Which brands do Technician fans like most?

Technician fans show strongest brand affinity for Customer satisfaction (6.63×), Computer hardware (3.29×), and Automobile repair shop (4.63×) over the country average.

04

Where do Technician fans live in United States?

Technician fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Technician fans also like?

Beyond Technician itself, the audience over-indexes on Computer hardware (3.29×), Automobile repair shop (4.63×), Carcare (5.03×), and Home cinema (5.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Technician audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Technician. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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