Technician Audience in United States

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Technician has an estimated audience of 11,069,033 people in United States. 35.1% are female, 64.9% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Goop, Vocal harmony, Israel, Governor of Michigan, Grinch.

The average Technician fan in United States is 43.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Vocal harmony, Israel, with strongest over-indexing on Goop (12.18× the country average). Demographically, the Technician audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Technician fans

Demographic split for Technician audience in United States
MetricValue
Female35.1%
Male64.9%
Average age43.7
Estimated audience size11,069,033

Audience persona

The typical Technician fan in United States is more male, around 43.7 years old, with strong Family Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Technician in United States
RegionReachAffinity
California1,518,4051.25×
Texas1,195,5091.26×
Florida872,8601.16×
New York579,3130.94×
North Carolina412,4201.24×
Georgia394,4221.16×
Illinois376,6791.02×
Pennsylvania335,2510.9×
Ohio316,3360.93×
Michigan302,7041.05×
Virginia299,5691.11×
Arizona256,0541.13×
New Jersey251,8550.89×
Tennessee246,3601.11×
Washington237,9011.07×
Maryland203,5291.07×
Indiana198,5980.98×
Massachusetts190,0280.87×
Colorado169,3050.97×
Alabama162,0541.05×
Missouri161,5620.91×
South Carolina159,8030.96×
Louisiana157,4251.1×
Minnesota152,9470.96×
Wisconsin147,1470.88×
Oklahoma137,9921.12×
Oregon130,3861.03×
Kentucky127,1970.92×
Nevada119,2321.11×
Utah108,0061.09×
Arkansas101,3161.11×
Connecticut96,7440.87×
Mississippi92,1741.01×
Iowa91,1021×
Kansas90,8011.04×
New Mexico65,1001.17×
Nebraska55,3831×
Idaho53,8590.97×
Hawaii45,7620.96×
West Virginia42,8470.83×
New Hampshire34,0060.78×
Maine30,9940.78×
Washington, District of Columbia29,8580.9×
Rhode Island28,2760.8×
Montana26,5530.86×
Alaska26,1701.11×
North Dakota24,9201.1×
South Dakota23,7480.93×
Delaware22,8710.75×
Wyoming17,9681.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Technician audience
BrandAffinityCategory
Goop12.18×Internet & Social Media
Vocal harmony10.26×Music & Radio
Israel4.48×Travel & Leisure
Governor of Michigan15.18×Politics & Society
Grinch7.83×Movies & TV
Wok11.58×Food & Beverages
Hipster15.6×Politics & Society
Hibachi11.86×Food & Beverages
Google Home8.93×Technology & Electronics
El Paso County, Colorado17.42×Travel & Leisure
Grace Slick11.34×Music & Radio
No Escape (1994 film)13.6×Movies & TV
Cherish (group)12.73×Music & Radio
headspace10.71×Health
Fairy godmother7.62×Literature
La Jolla9.2×Travel & Leisure
MK4.07×Music & Radio
TV Fanatic10.35×Movies & TV
Gift registry12.69×Kids & Family
Guitarist (magazine)10.72×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Technician audience
TraitClusterScore
Family OrientationCONSERVATISM1.57
ExtroversionTHRILL1.46
Career OrientationPOWER1.37
Need for SecurityCONSERVATISM1.31
Urban LifestyleOPEN1.26
PatriotismCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for Technician
CountryShare
United States29.5%
United Kingdom6.3%
Italy5.4%

See Technician audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Technician have in United States?

Technician has an estimated audience of 11,069,033 people in United States, concentrated in California and Texas.

What is the gender split and age of Technician fans?

35.1% of Technician fans are female, 64.9% are male, with an average age of 43.7 years.

Which brands do Technician fans like most?

Technician fans show strongest brand affinity for Goop (12.18×), Vocal harmony (10.26×), and Israel (4.48×) over the country average.

Where do Technician fans live in United States?

Technician fans in United States are most concentrated in California (reach 1,518,405), Texas (reach 1,195,509), and Florida (reach 872,860). These three regions account for the largest share of the active audience.

What other brands do Technician fans also like?

Beyond Technician itself, the audience over-indexes on Vocal harmony (10.26×), Israel (4.48×), Governor of Michigan (15.18×), and Grinch (7.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Technician. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.