Rascasse Audience Intelligence

Technician Audience in Germany

A data profile of the people who buy, follow and care about Technician in Germany — modelled from more than twelve digital signal sources. Technician has an estimated audience of 1,459,572 people in Germany.

#2452among Topic in Germany#237in Technology & Electronics

The average Technician fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Computer security, BMW i8, Automobile repair shop, with strongest over-indexing on Computer security (8.23× the country average).

Demographically, the Technician audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Technician fan in Germany is more male, around 38.9 years old, with strong Need for Security tendencies and a notable affinity for Computer security.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Technician profile in Germany.

Audience size
1.5M
in Germany
Gender
33.4%♀
66.6% male
Age
38.9
average years
Country rank
#4573
Topic in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Technician fans

33.4% are female, 66.6% are male, average age 38.9.

Fig. 02

Gender split

33.4%
Female
66.6%
Male
Demographic split for Technician audience in Germany
MetricValue
Female33.4%
Male66.6%
Average age38.9
Estimated audience size1,459,572
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Technician audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3925%
40-4922%
50+16%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Technician audience comes from Germany.

Worldwide audience distribution share by country for Technician
CountryShare
United States29.5%
United Kingdom6.3%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Technician audience in Germany is strongest.

Fig. 05

Top regions by affinity

Technician fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~50K1.57×
02Nordrhein-Westfalen~500K1.47×
03Hessen~100K1.26×
04Schleswig-Holstein~60K1.17×
05Saarland~20K1.16×
06Bayern~200K1.06×
07Rheinland-Pfalz~80K1.04×
08Berlin~70K1.03×
09Baden-Württemberg~200K0.99×
10Niedersachsen~100K0.95×
11Bremen~10K0.91×
12Mecklenburg-Vorpommern~20K0.85×
13Brandenburg~30K0.73×
14Sachsen-Anhalt~30K0.71×
15Sachsen~50K0.65×
16Thüringen~20K0.62×
Fig. 06

Affinity by region

Affinity by region — Technician, Germany
0.62×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Technician audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Technician audience
#·InterestCategoryAffinity×
01BMW i8Cars & Mobility27.33×
025GTechnology & Electronics15.00×
03Toyota PriusCars & Mobility14.55×
04BMW iCars & Mobility12.05×
05MechatronicsBusiness & Career11.57×
06BMW i3Cars & Mobility10.12×
07RoboticsTechnology & Electronics9.41×
08Information securityBusiness & Career8.33×
09Computer securityBusiness & Career8.23×
10PlayStation StoreGames7.09×
11Automobile repair shopCars & Mobility6.57×
12Solar cellHome & Garden4.54×
13Motorcycle helmetCars & Mobility4.18×
14Motorcycle accessoriesCars & Mobility3.83×
15Efficient energy useTechnology & Electronics3.67×
16CarcareCars & Mobility3.31×
17Tour de FranceSports3.15×
18Renewable energyBusiness & Career2.93×
19Solar energyHome & Garden2.52×
20TagesschauMovies & TV1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Technician audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Technician audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.69×
Quality AwarenessPREMIUM1.89×
Community OrientationOPEN1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Technician audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.61×
Healthy LifestyleBALANCE0.73×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Technician have in Germany?

Technician has an estimated audience of 1,459,572 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Technician fans?

33.4% of Technician fans are female, 66.6% are male, with an average age of 38.9 years.

03

Which brands do Technician fans like most?

Technician fans show strongest brand affinity for Computer security (8.23×), BMW i8 (27.33×), and Automobile repair shop (6.57×) over the country average.

04

Where do Technician fans live in Germany?

Technician fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Technician fans also like?

Beyond Technician itself, the audience over-indexes on BMW i8 (27.33×), Automobile repair shop (6.57×), Information security (8.33×), and Robotics (9.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Technician audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Technician. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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