Technician Audience in Germany
Technician has an estimated audience of 1,459,572 people in Germany. 33.4% are female, 66.6% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: BMW i8, Automobile repair shop, Information security, Toyota Prius, Computer security.
The average Technician fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include BMW i8, Automobile repair shop, Information security, with strongest over-indexing on BMW i8 (26.09× the country average). Demographically, the Technician audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Need for Security, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Technician fans
| Metric | Value |
|---|---|
| Female | 33.4% |
| Male | 66.6% |
| Average age | 38.9 |
| Estimated audience size | 1,459,572 |
Audience persona
The typical Technician fan in Germany is more male, around 38.9 years old, with strong Need for Security tendencies and a notable affinity for BMW i8.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 475,814 | 1.49× |
| Bayern | 251,979 | 1.07× |
| Baden-Württemberg | 198,208 | 1× |
| Hessen | 139,254 | 1.25× |
| Niedersachsen | 134,327 | 0.95× |
| Rheinland-Pfalz | 74,446 | 1.02× |
| Berlin | 64,054 | 0.98× |
| Schleswig-Holstein | 60,572 | 1.16× |
| Hamburg | 51,894 | 1.57× |
| Sachsen | 44,038 | 0.62× |
| Brandenburg | 31,632 | 0.7× |
| Sachsen-Anhalt | 27,235 | 0.72× |
| Mecklenburg-Vorpommern | 24,253 | 0.87× |
| Saarland | 21,932 | 1.22× |
| Thüringen | 20,347 | 0.55× |
| Bremen | 10,454 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BMW i8 | 26.09× | Cars & Mobility |
| Automobile repair shop | 6.98× | Cars & Mobility |
| Information security | 8.25× | Business & Career |
| Toyota Prius | 21.09× | Cars & Mobility |
| Computer security | 5.9× | Business & Career |
| Mechatronics | 15.13× | Business & Career |
| Tagesschau | 2.25× | Movies & TV |
| Renewable energy | 3.33× | Business & Career |
| BMW i3 | 11.07× | Cars & Mobility |
| FC Bayern Munich | 1.89× | Sports |
| Hygiene | 3.21× | Beauty & Wellness |
| 5G | 13.7× | Technology & Electronics |
| Ryanair | 2.43× | Travel & Leisure |
| Efficient energy use | 3.1× | Technology & Electronics |
| BMW i | 12.92× | Cars & Mobility |
| FIFA World Cup | 1.9× | Sports |
| Batman | 2.28× | Movies & TV |
| Robotics | 6.64× | Technology & Electronics |
| Used car | 2.56× | Cars & Mobility |
| Transfermarkt | 2.36× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.12 |
| Sustainability | BALANCE | 1.7 |
| Patriotism | CONSERVATISM | 1.62 |
| DIY Mentality | THRILL | 1.59 |
| Early Adopter Mentality | POWER | 1.56 |
| Sports Activity | POWER | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.5% |
| United Kingdom | 6.3% |
| Italy | 5.4% |
See Technician audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Technician have in Germany?
Technician has an estimated audience of 1,459,572 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Technician fans?
33.4% of Technician fans are female, 66.6% are male, with an average age of 38.9 years.
Which brands do Technician fans like most?
Technician fans show strongest brand affinity for BMW i8 (26.09×), Automobile repair shop (6.98×), and Information security (8.25×) over the country average.
Where do Technician fans live in Germany?
Technician fans in Germany are most concentrated in Nordrhein-Westfalen (reach 475,814), Bayern (reach 251,979), and Baden-Württemberg (reach 198,208). These three regions account for the largest share of the active audience.
What other brands do Technician fans also like?
Beyond Technician itself, the audience over-indexes on Automobile repair shop (6.98×), Information security (8.25×), Toyota Prius (21.09×), and Computer security (5.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Technician. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.