NFL Sunday Ticket Audience in United States

NFL Sunday Ticket has an estimated audience of 8,823,152 people in United States. 31.5% are female, 68.5% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: Tampa Bay Buccaneers, Buffalo Bills, Jacksonville Jaguars, Minnesota Vikings, Indianapolis Colts.

The average NFL Sunday Ticket fan in United States is 36.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tampa Bay Buccaneers, Buffalo Bills, Jacksonville Jaguars, with strongest over-indexing on Tampa Bay Buccaneers (21.11× the country average). Demographically, the NFL Sunday Ticket audience skews more male with an average age of 36.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Event

Demographics of NFL Sunday Ticket fans

Demographic split for NFL Sunday Ticket audience in United States
MetricValue
Female31.5%
Male68.5%
Average age36.0
Estimated audience size8,823,152

Audience persona

The typical NFL Sunday Ticket fan in United States is more male, around 36.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Tampa Bay Buccaneers.

Top regions in United States

Top regions ranked by reach for NFL Sunday Ticket in United States
RegionReachAffinity
California801,1220.83×
Texas676,1010.89×
Florida505,8050.85×
New York369,1210.75×
Ohio297,0111.09×
Pennsylvania293,3060.99×
Illinois285,2450.97×
North Carolina269,7931.02×
Virginia231,0281.07×
Michigan223,1410.97×
Georgia222,4410.82×
Arizona201,4471.12×
New Jersey191,0930.85×
Colorado173,8061.25×
Tennessee172,6060.98×
Washington170,6440.96×
Missouri169,5231.19×
Indiana164,2151.02×
Maryland162,9161.07×
Wisconsin149,8821.13×
Minnesota141,0861.12×
South Carolina140,0341.05×
Massachusetts126,4190.73×
Kentucky110,3761×
Louisiana105,4150.93×
Iowa99,0641.36×
Kansas87,6081.26×
Nevada87,2281.02×
Oregon83,8260.83×
Oklahoma81,1340.83×
Alabama77,5080.63×
Connecticut73,8490.83×
Utah71,0450.9×
Mississippi70,5870.97×
Arkansas61,6770.85×
Idaho53,1891.2×
New Mexico51,4401.16×
Nebraska46,4551.05×
West Virginia43,1331.05×
Hawaii34,5710.91×
Montana33,9221.39×
Maine30,0530.95×
South Dakota29,1241.43×
New Hampshire27,1400.78×
Delaware23,7170.97×
North Dakota23,2581.28×
Washington, District of Columbia20,7890.78×
Rhode Island20,5210.73×
Alaska19,2171.02×
Wyoming16,7061.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NFL Sunday Ticket audience
BrandAffinityCategory
Tampa Bay Buccaneers21.11×Sports
Buffalo Bills14.26×Sports
Jacksonville Jaguars24.31×Sports
Minnesota Vikings17.09×Sports
Indianapolis Colts19.32×Sports
Miami Dolphins15.81×Sports
Cincinnati Bengals19.79×Sports
Green Bay Packers12.01×Sports
New York Jets18.8×Sports
Seattle Seahawks13.25×Sports
Cleveland Browns13.33×Sports
Pittsburgh Steelers10.83×Sports
Denver Broncos11.73×Sports
Los Angeles Rams14.07×Sports
New York Giants14.58×Sports
Detroit Lions10.63×Sports
Toyota Supra23.24×Cars & Mobility
Baltimore Ravens13.04×Sports
Arizona Cardinals14.77×Sports
Carolina Panthers13.65×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NFL Sunday Ticket audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.38
Early Adopter MentalityPOWER1.31
Sports ActivityPOWER1.25
Risk AppetiteTHRILL1.15
Luxury OrientationPREMIUM1.15
Urban LifestyleOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for NFL Sunday Ticket
CountryShare
United States98.7%
Japan0.2%
Canada0.1%

See NFL Sunday Ticket audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does NFL Sunday Ticket have in United States?

NFL Sunday Ticket has an estimated audience of 8,823,152 people in United States, concentrated in California and Texas.

What is the gender split and age of NFL Sunday Ticket fans?

31.5% of NFL Sunday Ticket fans are female, 68.5% are male, with an average age of 36.0 years.

Which brands do NFL Sunday Ticket fans like most?

NFL Sunday Ticket fans show strongest brand affinity for Tampa Bay Buccaneers (21.11×), Buffalo Bills (14.26×), and Jacksonville Jaguars (24.31×) over the country average.

Where do NFL Sunday Ticket fans live in United States?

NFL Sunday Ticket fans in United States are most concentrated in California (reach 801,122), Texas (reach 676,101), and Florida (reach 505,805). These three regions account for the largest share of the active audience.

What other brands do NFL Sunday Ticket fans also like?

Beyond NFL Sunday Ticket itself, the audience over-indexes on Buffalo Bills (14.26×), Jacksonville Jaguars (24.31×), Minnesota Vikings (17.09×), and Indianapolis Colts (19.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NFL Sunday Ticket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.