Rascasse Audience Intelligence

NFL Sunday Ticket Audience in United States

A data profile of the people who buy, follow and care about NFL Sunday Ticket in United States — modelled from more than twelve digital signal sources. NFL Sunday Ticket has an estimated audience of 8,822,435 people in United States.

#44among Event in United States

The average NFL Sunday Ticket fan in United States is 36.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Anthony Joshua, Buffalo Bills, Tampa Bay Buccaneers, with strongest over-indexing on Anthony Joshua (24.34× the country average).

Demographically, the NFL Sunday Ticket audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NFL Sunday Ticket fan in United States is more male, around 36.0 years old, with strong Patriotism tendencies and a notable affinity for Anthony Joshua.

Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NFL Sunday Ticket profile in United States.

Audience size
8.8M
in United States
Gender
31.5%♀
68.5% male
Age
36.0
average years
Country rank
#4046
Event in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of NFL Sunday Ticket fans

31.5% are female, 68.5% are male, average age 36.0.

Fig. 02

Gender split

31.5%
Female
68.5%
Male
Demographic split for NFL Sunday Ticket audience in United States
MetricValue
Female31.5%
Male68.5%
Average age36.0
Estimated audience size8,822,435
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the NFL Sunday Ticket audience in United States
Age bracketShare%
16-1930%
20-2919%
30-3918%
40-4916%
50+17%
Fig. 04

Worldwide distribution

97.4%

of the worldwide NFL Sunday Ticket audience comes from United States.

Worldwide audience distribution share by country for NFL Sunday Ticket
CountryShare
United States97.4%
Australia1.3%
Japan0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NFL Sunday Ticket audience in United States is strongest.

Fig. 05

Top regions by affinity

NFL Sunday Ticket fans by region: top regions in United States
#RegionReachAffinity×
01Washington~300K1.74×
02Montana~40K1.45×
03Colorado~200K1.42×
04South Dakota~30K1.40×
05Idaho~60K1.32×
06Wyoming~20K1.32×
07North Dakota~20K1.27×
08Iowa~90K1.26×
09New Mexico~50K1.22×
10Wisconsin~200K1.21×
11Louisiana~100K1.18×
12Kansas~80K1.16×
13Arizona~200K1.14×
14Alaska~20K1.11×
15Missouri~200K1.10×
16West Virginia~40K1.07×
17Nevada~90K1.04×
18South Carolina~100K1.03×
19Nebraska~50K1.02×
20Delaware~20K1.02×
21Mississippi~70K1.01×
22Virginia~200K0.99×
23Maryland~200K0.99×
24Ohio~300K0.98×
25North Carolina~300K0.98×
26Pennsylvania~300K0.97×
27Michigan~200K0.96×
28Minnesota~100K0.96×
29Utah~80K0.96×
30Maine~30K0.95×
31Indiana~200K0.94×
32Hawaii~40K0.94×
33Kentucky~100K0.93×
34Tennessee~200K0.92×
35Oregon~90K0.90×
36Illinois~300K0.86×
37California~800K0.85×
38Florida~500K0.84×
39Connecticut~70K0.83×
40Arkansas~60K0.82×
41New Hampshire~30K0.81×
42Texas~600K0.79×
43Rhode Island~20K0.79×
44Washington, District of Columbia~20K0.79×
45Oklahoma~80K0.78×
46New Jersey~200K0.76×
47Georgia~200K0.73×
48New York~300K0.68×
49Massachusetts~100K0.68×
50Alabama~80K0.63×
Fig. 06

Affinity by region

Affinity by region — NFL Sunday Ticket, United States
0.63×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NFL Sunday Ticket audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NFL Sunday Ticket audience
#·InterestCategoryAffinity×
01Anthony JoshuaSports24.34×
02Jacksonville JaguarsSports13.24×
03Fox SportsMovies & TV12.90×
04Tampa Bay BuccaneersSports12.47×
05New York JetsSports12.16×
06Indianapolis ColtsSports12.06×
07Cincinnati BengalsSports11.94×
08Aaron RodgersSports10.56×
09Miami DolphinsSports10.56×
10Minnesota VikingsSports10.11×
11New York GiantsSports9.97×
12Buffalo BillsSports9.84×
13Los Angeles RamsSports9.59×
14Baltimore RavensSports9.32×
15Denver BroncosSports9.23×
16Cleveland BrownsSports9.20×
17Seattle SeahawksSports9.05×
18Detroit LionsSports8.15×
19Green Bay PackersSports7.87×
20Pittsburgh SteelersSports7.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NFL Sunday Ticket audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NFL Sunday Ticket audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.99×
Risk AppetiteTHRILL1.36×
Career OrientationPOWER1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NFL Sunday Ticket audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.64×
CreativityOPEN0.70×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NFL Sunday Ticket have in United States?

NFL Sunday Ticket has an estimated audience of 8,822,435 people in United States, concentrated in California and Texas.

02

What is the gender split and age of NFL Sunday Ticket fans?

31.5% of NFL Sunday Ticket fans are female, 68.5% are male, with an average age of 36.0 years.

03

Which brands do NFL Sunday Ticket fans like most?

NFL Sunday Ticket fans show strongest brand affinity for Anthony Joshua (24.34×), Buffalo Bills (9.84×), and Tampa Bay Buccaneers (12.47×) over the country average.

04

Where do NFL Sunday Ticket fans live in United States?

NFL Sunday Ticket fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do NFL Sunday Ticket fans also like?

Beyond NFL Sunday Ticket itself, the audience over-indexes on Buffalo Bills (9.84×), Tampa Bay Buccaneers (12.47×), Fox Sports (12.9×), and Aaron Rodgers (10.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See NFL Sunday Ticket audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NFL Sunday Ticket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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