4G Audience in Germany
4G has an estimated audience of 240,297 people in Germany. 27.6% are female, 72.4% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Maps, GitHub, Payback, BMW i8, Viber.
The average 4G fan in Germany is 36.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Maps, GitHub, Payback, with strongest over-indexing on Google Maps (15.05× the country average). Demographically, the 4G audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of 4G fans
| Metric | Value |
|---|---|
| Female | 27.6% |
| Male | 72.4% |
| Average age | 36.0 |
| Estimated audience size | 240,297 |
Audience persona
The typical 4G fan in Germany is more male, around 36.0 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 56,056 | 1.07× |
| Bayern | 37,380 | 0.97× |
| Baden-Württemberg | 30,801 | 0.94× |
| Hessen | 27,931 | 1.53× |
| Niedersachsen | 22,686 | 0.97× |
| Berlin | 17,943 | 1.67× |
| Sachsen | 12,808 | 1.09× |
| Rheinland-Pfalz | 10,806 | 0.9× |
| Schleswig-Holstein | 6,704 | 0.78× |
| Brandenburg | 6,182 | 0.83× |
| Hamburg | 5,946 | 1.09× |
| Sachsen-Anhalt | 5,514 | 0.89× |
| Thüringen | 5,403 | 0.88× |
| Mecklenburg-Vorpommern | 3,833 | 0.84× |
| Saarland | 2,333 | 0.79× |
| Bremen | 1,602 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 15.05× | Internet & Social Media |
| GitHub | 20× | Internet & Social Media |
| Payback | 11.2× | Shopping |
| BMW i8 | 26× | Cars & Mobility |
| Viber | 18.51× | Internet & Social Media |
| Window blind | 10.66× | Home & Garden |
| Mechatronics | 18.31× | Business & Career |
| Google Chrome | 9.92× | Internet & Social Media |
| Lycamobile | 13.33× | Technology & Electronics |
| Computer security | 6.39× | Business & Career |
| 5G | 19.67× | Technology & Electronics |
| Western Union | 5.65× | Business & Career |
| Toyota Prius | 20.25× | Cars & Mobility |
| Landline | 14.37× | Technology & Electronics |
| Phablet | 13.54× | Technology & Electronics |
| Renewable energy | 3.89× | Business & Career |
| MongoDB | 23.47× | Technology & Electronics |
| Sarah Paulson | 19.28× | Movies & TV |
| Data visualization | 16.07× | Technology & Electronics |
| Connected car | 14.97× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.67 |
| Early Adopter Mentality | POWER | 1.57 |
| Career Orientation | POWER | 1.32 |
| Community Orientation | OPEN | 1.28 |
| Family Orientation | CONSERVATISM | 1.26 |
| Healthy Lifestyle | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.9% |
| United Kingdom | 5.6% |
| India | 4.9% |
See 4G audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does 4G have in Germany?
4G has an estimated audience of 240,297 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of 4G fans?
27.6% of 4G fans are female, 72.4% are male, with an average age of 36.0 years.
Which brands do 4G fans like most?
4G fans show strongest brand affinity for Google Maps (15.05×), GitHub (20×), and Payback (11.2×) over the country average.
Where do 4G fans live in Germany?
4G fans in Germany are most concentrated in Nordrhein-Westfalen (reach 56,056), Bayern (reach 37,380), and Baden-Württemberg (reach 30,801). These three regions account for the largest share of the active audience.
What other brands do 4G fans also like?
Beyond 4G itself, the audience over-indexes on GitHub (20×), Payback (11.2×), BMW i8 (26×), and Viber (18.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for 4G. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.