Rascasse Audience Intelligence

4G Audience in United States

Name: 4G — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about 4G in United States — modelled from more than twelve digital signal sources. 4G has an estimated audience of 1,179,598 people in United States.

#8117among Topic in United States #695in Technology & Electronics

The average 4G fan in United States is 39.7 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Baking powder, 5G, Dual SIM, with strongest over-indexing on Baking powder (12.37× the country average).

Demographically, the 4G audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 4G fan in United States is balanced, around 39.7 years old, with strong Need for Security tendencies and a notable affinity for Baking powder.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 4G profile in United States.

Audience size

1.2M

in United States

Gender

49.8%♀

50.2% male

Age

39.7

average years

Country rank

#21133

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of 4G fans

49.8% are female, 50.2% are male, average age 39.7.

Fig. 02

Gender split

49.8%

Female

50.2%

Male

Demographic split for 4G audience in United States
Metric	Value
Female	49.8%
Male	50.2%
Average age	39.7
Estimated audience size	1,179,598

Fig. 03

Age distribution

Age distribution of the 4G audience in United States
Age bracket	Share	%
16-19		20%
20-29		18%
30-39		19%
40-49		20%
50+		23%

Fig. 04

Worldwide distribution

10.9%

of the worldwide 4G audience comes from United States.

Worldwide audience distribution share by country for 4G
Country	Share
United States	10.9%
United Kingdom	5.6%
India	4.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 4G audience in United States is strongest.

Fig. 05

Top regions by affinity

4G fans by region: top regions in United States
#	Region	Reach	×
01	Connecticut	~80K	6.42×
02	New York	~200K	2.89×
03	Montana	~4K	1.16×
04	Oklahoma	~20K	1.15×
05	Utah	~10K	1.10×
06	Colorado	~20K	1.09×
07	Louisiana	~20K	1.04×
08	Rhode Island	~4K	1.04×
09	Massachusetts	~20K	1.03×
10	New Jersey	~30K	1.02×
11	Alaska	~2K	0.99×
12	California	~100K	0.97×
13	Texas	~100K	0.97×
14	Vermont	~2K	0.97×
15	Washington, District of Columbia	~3K	0.96×
16	North Dakota	~2K	0.96×
17	Oregon	~10K	0.95×
18	Iowa	~9K	0.95×
19	Virginia	~30K	0.94×
20	New Mexico	~6K	0.94×
21	South Dakota	~3K	0.94×
22	Nevada	~10K	0.93×
23	Mississippi	~9K	0.93×
24	Arkansas	~9K	0.93×
25	Kansas	~9K	0.93×
26	Hawaii	~5K	0.93×
27	Nebraska	~5K	0.92×
28	Indiana	~20K	0.91×
29	Alabama	~10K	0.91×
30	New Hampshire	~4K	0.91×
31	Delaware	~3K	0.91×
32	North Carolina	~30K	0.90×
33	Idaho	~5K	0.90×
34	West Virginia	~5K	0.90×
35	Maine	~4K	0.90×
36	Washington	~20K	0.88×
37	Missouri	~20K	0.88×
38	Kentucky	~10K	0.88×
39	Maryland	~20K	0.87×
40	Florida	~70K	0.86×
41	Georgia	~30K	0.85×
42	Arizona	~20K	0.83×
43	South Carolina	~10K	0.83×
44	Tennessee	~20K	0.81×
45	Illinois	~30K	0.80×
46	Ohio	~30K	0.80×
47	Pennsylvania	~30K	0.79×
48	Michigan	~20K	0.78×
49	Minnesota	~10K	0.77×
50	Wisconsin	~10K	0.76×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 4G audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 4G audience
#	Interest	Category	×
01	Dual SIM	Technology & Electronics	84.01×
02	A Million Ways to Die in the West	Movies & TV	13.32×
03	Baking powder	Food & Beverages	12.37×
04	5G	Technology & Electronics	9.05×
05	Key Food	Shopping	6.56×
06	MetroPCS	Technology & Electronics	4.48×
07	Sugar substitute	Food & Beverages	3.43×
08	Paleolithic diet	Health	3.32×
09	Privacy policy	Technology & Electronics	3.26×
10	Microwave oven	Home & Garden	3.10×
11	Sustainable energy	Home & Garden	2.56×
12	Citibank	Business & Career	2.44×
13	The UPS Store	Shopping	2.17×
14	Discount Tire	Shopping	2.02×
15	T-Mobile	Technology & Electronics	1.90×
16	Innovation	Business & Career	1.77×
17	Breakfast	Food & Beverages	1.61×
18	Powerball	Games	1.55×
19	Snack food	Food & Beverages	1.54×
20	Google Maps	Internet & Social Media	1.53×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 4G audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by 4G audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	1.48×
Convenience Orientation	PREMIUM	1.45×
Quality Awareness	PREMIUM	1.39×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by 4G audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	0.75×
Luxury Orientation	PREMIUM	0.87×
Tradition	CONSERVATISM	0.90×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does 4G have in United States?

4G has an estimated audience of 1,179,598 people in United States, concentrated in New York and California.

What is the gender split and age of 4G fans?

49.8% of 4G fans are female, 50.2% are male, with an average age of 39.7 years.

Which brands do 4G fans like most?

4G fans show strongest brand affinity for Baking powder (12.37×), 5G (9.05×), and Dual SIM (84.01×) over the country average.

Where do 4G fans live in United States?

4G fans in United States are most concentrated in New York (reach ~200K), California (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do 4G fans also like?

Beyond 4G itself, the audience over-indexes on 5G (9.05×), Dual SIM (84.01×), T-Mobile (1.9×), and Microwave oven (3.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

Food and drink (182,612,063)
Music (181,108,961)
Shopping and fashion (177,150,005)
Sports and outdoors (173,827,889)
Sports (173,190,295)

See 4G audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 4G. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →