4G Audience in United States

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4G has an estimated audience of 1,179,598 people in United States. 49.8% are female, 50.2% are male, average age 39.7. Top regions: California, Texas, Connecticut. Top brand affinities: Cassoulet, Regional styles of Mexican music, Historic site, Vocal harmony, Governor of Michigan.

The average 4G fan in United States is 39.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Connecticut. Top brand affinities include Cassoulet, Regional styles of Mexican music, Historic site, with strongest over-indexing on Cassoulet (32.03× the country average). Demographically, the 4G audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of 4G fans

Demographic split for 4G audience in United States
MetricValue
Female49.8%
Male50.2%
Average age39.7
Estimated audience size1,179,598

Audience persona

The typical 4G fan in United States is balanced, around 39.7 years old, with strong Quality Awareness tendencies and a notable affinity for Cassoulet.

Top regions in United States

Top regions ranked by reach for 4G in United States
RegionReachAffinity
California135,4321.04×
Texas103,1981.02×
Connecticut82,7677×
Florida72,3650.91×
New York71,0611.08×
Georgia32,7910.9×
Illinois31,9470.81×
North Carolina31,8120.9×
Pennsylvania30,9640.78×
Virginia30,3001.05×
New Jersey28,9500.96×
Ohio27,0240.74×
Michigan25,0460.81×
Massachusetts23,7981.02×
Colorado21,9751.18×
Washington20,3110.86×
Arizona20,1410.84×
Tennessee19,0700.81×
Maryland18,4550.91×
Indiana17,7770.82×
Missouri16,7290.88×
Louisiana14,6620.96×
Oregon13,9061.03×
Alabama13,8300.84×
Oklahoma13,5631.04×
South Carolina12,9090.73×
Wisconsin11,6880.66×
Kentucky11,4680.78×
Minnesota11,2670.67×
Iowa10,5051.08×
Nevada9,7300.85×
Kansas8,5510.92×
Arkansas8,0090.82×
Utah7,8380.74×
Mississippi7,4760.77×
Nebraska4,9790.84×
New Mexico4,9530.84×
Rhode Island4,9101.31×
Hawaii4,4830.88×
Idaho4,3580.74×
Montana4,1061.25×
Washington, District of Columbia3,8291.08×
West Virginia3,8120.69×
New Hampshire3,1410.68×
Maine2,5980.61×
Alaska2,3550.93×
North Dakota1,9730.81×
Delaware1,9400.6×
South Dakota1,8700.69×
Wyoming1,7621.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 4G audience
BrandAffinityCategory
Cassoulet32.03×Food & Beverages
Regional styles of Mexican music6.11×Music & Radio
Historic site5.32×Arts & Culture
Vocal harmony5.56×Music & Radio
Governor of Michigan7.26×Politics & Society
Goop5.01×Internet & Social Media
Hibachi7.06×Food & Beverages
Grinch3.53×Movies & TV
Israel1.75×Travel & Leisure
Wok4.82×Food & Beverages
Jesse Plemons2.47×Movies & TV
Fairy godmother5.21×Literature
Northrop Grumman4.26×Business & Career
Google Home4.28×Technology & Electronics
Mathcore5×Music & Radio
headspace5.69×Health
Hipster5.84×Politics & Society
Mangaka2.55×Literature
Cherish (group)6.48×Music & Radio
Grace Slick5.08×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 4G audience
TraitClusterScore
Quality AwarenessPREMIUM1.34
Price SensitivityPREMIUM1.32
Family OrientationCONSERVATISM1.3
Convenience OrientationPREMIUM1.3
Healthy LifestyleBALANCE1.28
Need for SecurityCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for 4G
CountryShare
United States10.9%
United Kingdom5.6%
India4.9%

See 4G audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does 4G have in United States?

4G has an estimated audience of 1,179,598 people in United States, concentrated in California and Texas.

What is the gender split and age of 4G fans?

49.8% of 4G fans are female, 50.2% are male, with an average age of 39.7 years.

Which brands do 4G fans like most?

4G fans show strongest brand affinity for Cassoulet (32.03×), Regional styles of Mexican music (6.11×), and Historic site (5.32×) over the country average.

Where do 4G fans live in United States?

4G fans in United States are most concentrated in California (reach 135,432), Texas (reach 103,198), and Connecticut (reach 82,767). These three regions account for the largest share of the active audience.

What other brands do 4G fans also like?

Beyond 4G itself, the audience over-indexes on Regional styles of Mexican music (6.11×), Historic site (5.32×), Vocal harmony (5.56×), and Governor of Michigan (7.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 4G. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.