A data profile of the people who buy, follow and care about 5G in United States — modelled from more than twelve digital signal sources. 5G has an estimated audience of 5,065,285 people in United States.
The average 5G fan in United States is 40.9 years old, more male, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Starlink, 2G, Lindsey Graham, with strongest over-indexing on Starlink (13.15× the country average).
Demographically, the 5G audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Need for Security, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical 5G fan in United States is more male, around 40.9 years old, with strong Need for Security tendencies and a notable affinity for Starlink.
The key figures that characterise the 5G profile in United States.
44.3% are female, 55.7% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 40.9 |
| Estimated audience size | 5,065,285 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide 5G audience comes from United States.
| Country | Share |
|---|---|
| United States | 22.1% |
| India | 6.6% |
| United Kingdom | 6.0% |
Where the 5G audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New York | ~500K | 1.72× | |
| 02 | Louisiana | ~90K | 1.39× | |
| 03 | California | ~700K | 1.20× | |
| 04 | Alabama | ~80K | 1.15× | |
| 05 | Oklahoma | ~60K | 1.14× | |
| 06 | Washington, District of Columbia | ~20K | 1.14× | |
| 07 | Mississippi | ~50K | 1.12× | |
| 08 | Oregon | ~60K | 1.11× | |
| 09 | Arkansas | ~50K | 1.11× | |
| 10 | Texas | ~500K | 1.10× | |
| 11 | Georgia | ~200K | 1.09× | |
| 12 | Virginia | ~100K | 1.09× | |
| 13 | Washington | ~100K | 1.09× | |
| 14 | Kentucky | ~70K | 1.08× | |
| 15 | New Jersey | ~100K | 1.07× | |
| 16 | Florida | ~400K | 1.06× | |
| 17 | Arizona | ~100K | 1.06× | |
| 18 | Hawaii | ~20K | 1.06× | |
| 19 | Tennessee | ~100K | 1.05× | |
| 20 | Indiana | ~100K | 1.05× | |
| 21 | Maryland | ~90K | 1.05× | |
| 22 | Missouri | ~90K | 1.05× | |
| 23 | South Carolina | ~80K | 1.05× | |
| 24 | New Mexico | ~30K | 1.05× | |
| 25 | West Virginia | ~20K | 1.04× | |
| 26 | Nevada | ~50K | 1.03× | |
| 27 | Iowa | ~40K | 1.02× | |
| 28 | Ohio | ~200K | 1.01× | |
| 29 | Pennsylvania | ~200K | 1.00× | |
| 30 | Illinois | ~200K | 1.00× | |
| 31 | Kansas | ~40K | 0.99× | |
| 32 | North Carolina | ~100K | 0.96× | |
| 33 | Massachusetts | ~100K | 0.96× | |
| 34 | Delaware | ~10K | 0.96× | |
| 35 | Alaska | ~10K | 0.96× | |
| 36 | Michigan | ~100K | 0.92× | |
| 37 | Colorado | ~70K | 0.92× | |
| 38 | Connecticut | ~50K | 0.92× | |
| 39 | Nebraska | ~20K | 0.92× | |
| 40 | South Dakota | ~10K | 0.92× | |
| 41 | Idaho | ~20K | 0.90× | |
| 42 | Rhode Island | ~10K | 0.90× | |
| 43 | North Dakota | ~9K | 0.90× | |
| 44 | Montana | ~10K | 0.88× | |
| 45 | Wisconsin | ~70K | 0.87× | |
| 46 | Minnesota | ~60K | 0.87× | |
| 47 | New Hampshire | ~20K | 0.87× | |
| 48 | Vermont | ~8K | 0.86× | |
| 49 | Utah | ~40K | 0.85× | |
| 50 | Maine | ~20K | 0.84× |
The strongest cross-interests of the 5G audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile radio telephone | Technology & Electronics | 38.81× | ||
| 02 | Supercomputer | Technology & Electronics | 33.76× | ||
| 03 | 2G | Technology & Electronics | 20.45× | ||
| 04 | eSIM | Technology & Electronics | 15.37× | ||
| 05 | Starlink | Technology & Electronics | 13.15× | ||
| 06 | Micro Center | Shopping | 3.76× | ||
| 07 | LabCorp | Health | 2.75× | ||
| 08 | verizon | Technology & Electronics | 2.62× | ||
| 09 | Gemini | Technology & Electronics | 2.45× | ||
| 10 | Lindsey Graham | Politics & Society | 2.39× | ||
| 11 | Nancy Mace | Politics & Society | 2.19× | ||
| 12 | Freight transport | Cars & Mobility | 2.07× | ||
| 13 | T-Mobile | Technology & Electronics | 2.00× | ||
| 14 | Best Buy | Shopping | 1.94× | ||
| 15 | AutoZone | Cars & Mobility | 1.93× | ||
| 16 | Electronics | Technology & Electronics | 1.83× | ||
| 17 | Mitch McConnell | Politics & Society | 1.79× | ||
| 18 | Personal finance | Business & Career | 1.69× | ||
| 19 | Wells Fargo | Business & Career | 1.64× | ||
| 20 | Breaking news | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.99× | |
| Quality Awareness | PREMIUM | 1.42× | |
| Career Orientation | POWER | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.68× | |
| Design Affinity | PREMIUM | 0.70× | |
| Creativity | OPEN | 0.73× |
5G has an estimated audience of 5,065,285 people in United States, concentrated in California and New York.
44.3% of 5G fans are female, 55.7% are male, with an average age of 40.9 years.
5G fans show strongest brand affinity for Starlink (13.15×), 2G (20.45×), and Lindsey Graham (2.39×) over the country average.
5G fans in United States are most concentrated in California (reach ~700K), New York (reach ~500K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.
Beyond 5G itself, the audience over-indexes on 2G (20.45×), Lindsey Graham (2.39×), Personal finance (1.69×), and Mobile radio telephone (38.81×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for 5G. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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