2G Audience in United States
2G has an estimated audience of 928,888 people in United States. 60.8% are female, 39.2% are male, average age 41.8. Top brand affinities: Finnair, AccuWeather, StubHub, Google Maps, Indeed.com.
Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the 2G audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity.
Category: Technology & Electronics · Type: Topic
Demographics of 2G fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 41.8 |
| Estimated audience size | 928,888 |
Audience persona
The typical 2G fan in United States is more female, around 41.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| AccuWeather | 15.97× | Home & Garden |
| StubHub | 15.69× | Travel & Leisure |
| Google Maps | 5.93× | Internet & Social Media |
| Indeed.com | 5.57× | Business & Career |
| DocuSign | 15.07× | Technology & Electronics |
| OpenTable | 15.85× | Food & Beverages |
| 5G | 17.93× | Technology & Electronics |
| Flickr | 12.66× | Internet & Social Media |
| Capital One | 4.97× | Business & Career |
| Robert Pattinson | 14.77× | Movies & TV |
| Idris Elba | 15.96× | Movies & TV |
| Choice Hotels | 18.81× | Travel & Leisure |
| Michelle Pfeiffer | 13.09× | Movies & TV |
| Circle K | 8× | Shopping |
| Google News | 6.67× | News |
| Telegram | 14.6× | Internet & Social Media |
| Liam Neeson | 11.19× | Movies & TV |
| Pierce Brosnan | 13.9× | Movies & TV |
| Rebecca Ferguson | 16.65× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.31 |
| Price Sensitivity | PREMIUM | 1.3 |
| Healthy Lifestyle | BALANCE | 1.25 |
| Indulgence | JOY | 1.21 |
| Sustainability | BALANCE | 1.12 |
| Creativity | OPEN | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.7% |
| Indonesia | 6.4% |
| India | 5.0% |
See 2G audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for 2G. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.