2G Audience in United States
2G has an estimated audience of 928,888 people in United States. 60.8% are female, 39.2% are male, average age 41.8. Top brand affinities: Keene, New Hampshire, Mathcore, Historic site, Google Home, Regional styles of Mexican music.
Top brand affinities include Keene, New Hampshire, Mathcore, Historic site, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the 2G audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity.
Category: Technology & Electronics · Type: Topic
Demographics of 2G fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 41.8 |
| Estimated audience size | 928,888 |
Audience persona
The typical 2G fan in United States is more female, around 41.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Mathcore | 18.06× | Music & Radio |
| Historic site | 8.71× | Arts & Culture |
| Google Home | 11.64× | Technology & Electronics |
| Regional styles of Mexican music | 4.18× | Music & Radio |
| The Historian | 16.48× | Literature |
| Emperor Entertainment Group | 12.45× | Business & Career |
| Vocal harmony | 4.34× | Music & Radio |
| Goop | 5.05× | Internet & Social Media |
| Hibachi | 6.6× | Food & Beverages |
| Governor of Michigan | 6.08× | Politics & Society |
| Fairy godmother | 6.09× | Literature |
| Jingoism | 1.73× | Politics & Society |
| Bully (2011 film) | 5.23× | Movies & TV |
| The Journey (1959 film) | 13.66× | Movies & TV |
| Eurail | 16.57× | Cars & Mobility |
| Grinch | 3.02× | Movies & TV |
| Staycation | 2.1× | Home & Garden |
| Parral, Chihuahua | 9.05× | Travel & Leisure |
| JDSU | 1.84× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.31 |
| Price Sensitivity | PREMIUM | 1.3 |
| Healthy Lifestyle | BALANCE | 1.25 |
| Indulgence | JOY | 1.21 |
| Sustainability | BALANCE | 1.12 |
| Creativity | OPEN | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.7% |
| Indonesia | 6.4% |
| India | 5.0% |
See 2G audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for 2G. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.