Rascasse Audience Intelligence

2G Audience in United States

Name: 2G — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about 2G in United States — modelled from more than twelve digital signal sources. 2G has an estimated audience of 928,888 people in United States.

#8930among Topic in United States #759in Technology & Electronics

The average 2G fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include 5G, TravelCenters of America, Ronaldinho, with strongest over-indexing on 5G (20.45× the country average).

Demographically, the 2G audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 2G fan in United States is more female, around 41.8 years old, with strong Family Orientation tendencies and a notable affinity for 5G.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 2G profile in United States.

Audience size

929K

in United States

Gender

60.8%♀

39.2% male

Age

41.8

average years

Country rank

#24876

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of 2G fans

60.8% are female, 39.2% are male, average age 41.8.

Fig. 02

Gender split

60.8%

Female

39.2%

Male

Demographic split for 2G audience in United States
Metric	Value
Female	60.8%
Male	39.2%
Average age	41.8
Estimated audience size	928,888

Fig. 03

Age distribution

Age distribution of the 2G audience in United States
Age bracket	Share	%
16-19		16%
20-29		16%
30-39		18%
40-49		23%
50+		27%

Fig. 04

Worldwide distribution

32.6%

of the worldwide 2G audience comes from United States.

Worldwide audience distribution share by country for 2G
Country	Share
United States	32.6%
Indonesia	6.4%
India	5.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 2G audience in United States is strongest.

Fig. 05

Top regions by affinity

2G fans by region: top regions in United States
#	Region	Reach	×
01	North Carolina	~70K	2.43×
02	New York	~100K	2.35×
03	Minnesota	~20K	1.35×
04	Utah	~10K	1.29×
05	Nebraska	~6K	1.28×
06	Illinois	~40K	1.23×
07	California	~100K	1.22×
08	New Jersey	~30K	1.16×
09	Maryland	~20K	1.13×
10	Hawaii	~4K	1.12×
11	Colorado	~20K	1.11×
12	Indiana	~20K	1.10×
13	Wisconsin	~20K	1.10×
14	Massachusetts	~20K	1.08×
15	Ohio	~30K	1.03×
16	Kentucky	~10K	1.03×
17	West Virginia	~4K	1.00×
18	Alaska	~2K	1.00×
19	Vermont	~2K	1.00×
20	Delaware	~3K	0.99×
21	North Dakota	~2K	0.99×
22	South Carolina	~10K	0.98×
23	Oklahoma	~10K	0.98×
24	South Dakota	~2K	0.98×
25	Montana	~2K	0.97×
26	Pennsylvania	~30K	0.96×
27	Connecticut	~9K	0.96×
28	New Mexico	~4K	0.96×
29	Iowa	~7K	0.95×
30	Idaho	~4K	0.95×
31	Maine	~3K	0.95×
32	Rhode Island	~3K	0.95×
33	Arkansas	~7K	0.94×
34	New Hampshire	~3K	0.94×
35	Mississippi	~7K	0.93×
36	Washington, District of Columbia	~3K	0.93×
37	Texas	~70K	0.92×
38	Virginia	~20K	0.92×
39	Louisiana	~10K	0.92×
40	Oregon	~10K	0.92×
41	Nevada	~8K	0.92×
42	Arizona	~20K	0.91×
43	Kansas	~7K	0.91×
44	Alabama	~10K	0.88×
45	Missouri	~10K	0.87×
46	Tennessee	~20K	0.86×
47	Florida	~50K	0.84×
48	Georgia	~20K	0.84×
49	Washington	~20K	0.83×
50	Michigan	~20K	0.80×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 2G audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 2G audience
#	Interest	Category	×
01	Porridge	Food & Beverages	29.17×
02	5G	Technology & Electronics	20.45×
03	Pep Guardiola	Sports	20.00×
04	TravelCenters of America	Travel & Leisure	18.75×
05	Ronaldinho	Sports	18.04×
06	Diet food	Food & Beverages	6.44×
07	Paleolithic diet	Health	5.50×
08	Chocolate brownie	Food & Beverages	5.04×
09	Circle K	Shopping	4.24×
10	Sugar substitute	Food & Beverages	3.84×
11	QVC	Movies & TV	3.71×
12	FedEx	Business & Career	3.19×
13	Sustainable energy	Home & Garden	3.09×
14	Mortgage loans	Business & Career	2.34×
15	The UPS Store	Shopping	2.29×
16	Pinterest	Internet & Social Media	2.11×
17	Breakfast	Food & Beverages	2.03×
18	McDonald's	Food & Beverages	1.77×
19	Barbecue	Food & Beverages	1.68×
20	Furniture	Home & Garden	1.55×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 2G audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by 2G audience · What stands out
Trait	Cluster	Score
Family Orientation	CONSERVATISM	1.77×
Convenience Orientation	PREMIUM	1.62×
Price Sensitivity	PREMIUM	1.52×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by 2G audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	0.85×
Risk Appetite	THRILL	0.85×
Tradition	CONSERVATISM	0.85×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does 2G have in United States?

2G has an estimated audience of 928,888 people in United States, concentrated in California and New York.

What is the gender split and age of 2G fans?

60.8% of 2G fans are female, 39.2% are male, with an average age of 41.8 years.

Which brands do 2G fans like most?

2G fans show strongest brand affinity for 5G (20.45×), TravelCenters of America (18.75×), and Ronaldinho (18.04×) over the country average.

Where do 2G fans live in United States?

2G fans in United States are most concentrated in California (reach ~100K), New York (reach ~100K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

What other brands do 2G fans also like?

Beyond 2G itself, the audience over-indexes on TravelCenters of America (18.75×), Ronaldinho (18.04×), Diet food (6.44×), and Paleolithic diet (5.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See 2G audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 2G. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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