eSIM Audience in United States
eSIM has an estimated audience of 834,934 people in United States. 52.0% are female, 48.0% are male, average age 37.7. Top brand affinities: JDM Cars, Product design, Vocal harmony, Governor of Michigan, Fairy godmother.
Top brand affinities include JDM Cars, Product design, Vocal harmony, with strongest over-indexing on JDM Cars (10.24× the country average). Demographically, the eSIM audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Travelling, LGBTQ+ Identity.
Category: Technology & Electronics · Type: Topic
Demographics of eSIM fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 37.7 |
| Estimated audience size | 834,934 |
Audience persona
The typical eSIM fan in United States is balanced, around 37.7 years old, with strong Travelling tendencies and a notable affinity for JDM Cars.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JDM Cars | 10.24× | Cars & Mobility |
| Product design | 2.46× | Business & Career |
| Vocal harmony | 4.65× | Music & Radio |
| Governor of Michigan | 7.05× | Politics & Society |
| Fairy godmother | 7.05× | Literature |
| Historic site | 3.98× | Arts & Culture |
| JDSU | 2.44× | Business & Career |
| Nebraska Cornhuskers football | 2.81× | Sports |
| Hibachi | 6.12× | Food & Beverages |
| Elsword | 12.58× | Games |
| Grinch | 3.01× | Movies & TV |
| Goop | 3.93× | Internet & Social Media |
| Wok | 3.99× | Food & Beverages |
| Cherish (group) | 6.55× | Music & Radio |
| Jesse Plemons | 1.98× | Movies & TV |
| Home staging | 3× | Home & Garden |
| Regional styles of Mexican music | 1.56× | Music & Radio |
| Google Home | 3.56× | Technology & Electronics |
| Hipster | 5.28× | Politics & Society |
| Staycation | 1.7× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 5.19 |
| LGBTQ+ Identity | OPEN | 1.61 |
| Luxury Orientation | PREMIUM | 1.58 |
| Design Affinity | PREMIUM | 1.53 |
| Quality Awareness | PREMIUM | 1.34 |
| Sustainability | BALANCE | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 24.9% |
| China | 10.5% |
| Taiwan | 6.0% |
See eSIM audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for eSIM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.