eSIM Audience in United States
eSIM has an estimated audience of 834,934 people in United States. 52.0% are female, 48.0% are male, average age 37.7. Top brand affinities: Travel Blogger, Google Maps, Enterprise Rent-A-Car, Capital One, Indeed.com.
Top brand affinities include Travel Blogger, Google Maps, Enterprise Rent-A-Car, with strongest over-indexing on Travel Blogger (36.02× the country average). Demographically, the eSIM audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Travelling, LGBTQ+ Identity.
Category: Technology & Electronics · Type: Topic
Demographics of eSIM fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 37.7 |
| Estimated audience size | 834,934 |
Audience persona
The typical eSIM fan in United States is balanced, around 37.7 years old, with strong Travelling tendencies and a notable affinity for Travel Blogger.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Travel Blogger | 36.02× | Travel & Leisure |
| Google Maps | 6.16× | Internet & Social Media |
| Enterprise Rent-A-Car | 8.82× | Cars & Mobility |
| Capital One | 5.76× | Business & Career |
| Indeed.com | 5.8× | Business & Career |
| Autism Awareness | 13× | Health |
| Diabetes mellitus awareness | 8.65× | Health |
| Google News | 6.38× | News |
| 5G | 14.06× | Technology & Electronics |
| Singer-songwriter | 4.01× | Music & Radio |
| Microblogging | 8.77× | Technology & Electronics |
| Flickr | 9.68× | Internet & Social Media |
| Apple Store | 6.86× | Shopping |
| DeviantArt | 5.83× | Internet & Social Media |
| ICloud | 7.23× | Technology & Electronics |
| Income tax | 9.14× | Business & Career |
| CarGurus | 4.37× | Cars & Mobility |
| AccuWeather | 4.66× | Home & Garden |
| Circle K | 4.89× | Shopping |
| Beetlejuice | 3.37× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 5.19 |
| LGBTQ+ Identity | OPEN | 1.61 |
| Luxury Orientation | PREMIUM | 1.58 |
| Design Affinity | PREMIUM | 1.53 |
| Quality Awareness | PREMIUM | 1.34 |
| Sustainability | BALANCE | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 24.9% |
| China | 10.5% |
| Taiwan | 6.0% |
See eSIM audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for eSIM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.