Rascasse Audience Intelligence

eSIM Audience in Germany

A data profile of the people who buy, follow and care about eSIM in Germany — modelled from more than twelve digital signal sources. eSIM has an estimated audience of 673,269 people in Germany.

#3951among Topic in Germany#420in Technology & Electronics

The average eSIM fan in Germany is 36.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include 5G, Travel Blogger, Google Drive, with strongest over-indexing on 5G (43.17× the country average).

Demographically, the eSIM audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical eSIM fan in Germany is balanced, around 36.6 years old, with strong Travelling tendencies and a notable affinity for 5G.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the eSIM profile in Germany.

Audience size
673K
in Germany
Gender
49.3%♀
50.7% male
Age
36.6
average years
Country rank
#9144
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of eSIM fans

49.3% are female, 50.7% are male, average age 36.6.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for eSIM audience in Germany
MetricValue
Female49.3%
Male50.7%
Average age36.6
Estimated audience size673,269
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the eSIM audience in Germany
Age bracketShare%
16-1925%
20-2922%
30-3919%
40-4918%
50+15%
Fig. 04

Worldwide distribution

4.6%

of the worldwide eSIM audience comes from Germany.

Worldwide audience distribution share by country for eSIM
CountryShare
Japan24.8%
China11.5%
Taiwan5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the eSIM audience in Germany is strongest.

Fig. 05

Top regions by affinity

eSIM fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~60K1.23×
02Berlin~40K1.17×
03Baden-Württemberg~100K1.14×
04Nordrhein-Westfalen~200K1.11×
05Hamburg~20K1.10×
06Bayern~100K1.08×
07Brandenburg~20K1.02×
08Sachsen~30K0.99×
09Rheinland-Pfalz~30K0.95×
10Bremen~5K0.94×
11Niedersachsen~60K0.93×
12Sachsen-Anhalt~20K0.92×
13Thüringen~20K0.92×
14Schleswig-Holstein~20K0.90×
15Saarland~7K0.88×
16Mecklenburg-Vorpommern~10K0.80×
Fig. 06

Affinity by region

Affinity by region — eSIM, Germany
0.80×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the eSIM audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for eSIM audience
#·InterestCategoryAffinity×
015GTechnology & Electronics43.17×
02BMW i8Cars & Mobility17.86×
03Travel BloggerTravel & Leisure13.93×
04Data visualizationTechnology & Electronics13.33×
05PhotocopierBusiness & Career10.03×
06WebExTechnology & Electronics9.73×
07PandoraFashion & Accessoires7.20×
08D&RTechnology & Electronics7.08×
09Office 365Technology & Electronics6.65×
10Google DriveTechnology & Electronics6.62×
11Google ChromeInternet & Social Media5.00×
12PaybackShopping4.73×
13Sunday BrunchKids & Family4.73×
14Motorcycle helmetCars & Mobility3.64×
15Google MapsInternet & Social Media3.39×
16Robert RedfordMovies & TV3.34×
17Ornamental plantHome & Garden3.18×
18Digital photographyBusiness & Career3.09×
19Renewable energyBusiness & Career2.72×
20KitchenHome & Garden2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the eSIM audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by eSIM audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.79×
Early Adopter MentalityPOWER1.81×
Pet OwnershipJOY1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by eSIM audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.92×
Convenience OrientationPREMIUM0.98×
CreativityOPEN1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does eSIM have in Germany?

eSIM has an estimated audience of 673,269 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of eSIM fans?

49.3% of eSIM fans are female, 50.7% are male, with an average age of 36.6 years.

03

Which brands do eSIM fans like most?

eSIM fans show strongest brand affinity for 5G (43.17×), Travel Blogger (13.93×), and Google Drive (6.62×) over the country average.

04

Where do eSIM fans live in Germany?

eSIM fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do eSIM fans also like?

Beyond eSIM itself, the audience over-indexes on Travel Blogger (13.93×), Google Drive (6.62×), Pandora (7.2×), and Google Maps (3.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See eSIM audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for eSIM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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