eSIM Audience in Germany
eSIM has an estimated audience of 691,329 people in Germany. 55.0% are female, 45.0% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ma Mère, Progressive rock, Gil Ofarim, Eden Lake, Product design.
The average eSIM fan in Germany is 36.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ma Mère, Progressive rock, Gil Ofarim, with strongest over-indexing on Ma Mère (16.13× the country average). Demographically, the eSIM audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of eSIM fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 36.9 |
| Estimated audience size | 691,329 |
Audience persona
The typical eSIM fan in Germany is balanced, around 36.9 years old, with strong Sustainability tendencies and a notable affinity for Ma Mère.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 170,009 | 1.12× |
| Bayern | 122,945 | 1.11× |
| Baden-Württemberg | 106,264 | 1.13× |
| Niedersachsen | 64,276 | 0.96× |
| Hessen | 64,238 | 1.22× |
| Berlin | 39,470 | 1.28× |
| Sachsen | 35,269 | 1.04× |
| Rheinland-Pfalz | 31,334 | 0.9× |
| Brandenburg | 21,838 | 1.02× |
| Schleswig-Holstein | 21,630 | 0.87× |
| Hamburg | 17,396 | 1.11× |
| Sachsen-Anhalt | 15,415 | 0.86× |
| Thüringen | 15,352 | 0.87× |
| Mecklenburg-Vorpommern | 10,390 | 0.79× |
| Saarland | 6,753 | 0.8× |
| Bremen | 5,480 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ma Mère | 16.13× | Movies & TV |
| Progressive rock | 2.08× | Music & Radio |
| Gil Ofarim | 1.59× | Music & Radio |
| Eden Lake | 6.08× | Movies & TV |
| Product design | 1.76× | Business & Career |
| Hostelworld | 5.75× | Travel & Leisure |
| Horb am Neckar | 7.57× | Travel & Leisure |
| Nurse education | 1.94× | Kids & Family |
| The Hurlingham Club | 14.46× | Travel & Leisure |
| Staycation | 2.76× | Home & Garden |
| Intraocular lens | 6.61× | Health |
| Icon (magazine) | 1.8× | Arts & Culture |
| Natural rubber | 1.61× | Cars & Mobility |
| Stucco | 1.57× | Home & Garden |
| Jason Clarke (actor) | 2.48× | Movies & TV |
| Rockland County, New York | 4.32× | Travel & Leisure |
| Isha Yoga | 4.86× | Sports |
| Low-carbon emission | 3.05× | Politics & Society |
| Cachorro | 1.7× | Pets & Animals |
| Wolverine (comics) | 2.52× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.68 |
| Early Adopter Mentality | POWER | 1.6 |
| Travelling | THRILL | 1.59 |
| Sports Activity | POWER | 1.49 |
| Individualism | JOY | 1.47 |
| Luxury Orientation | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 24.9% |
| China | 10.5% |
| Taiwan | 6.0% |
See eSIM audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does eSIM have in Germany?
eSIM has an estimated audience of 691,329 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of eSIM fans?
55.0% of eSIM fans are female, 45.0% are male, with an average age of 36.9 years.
Which brands do eSIM fans like most?
eSIM fans show strongest brand affinity for Ma Mère (16.13×), Progressive rock (2.08×), and Gil Ofarim (1.59×) over the country average.
Where do eSIM fans live in Germany?
eSIM fans in Germany are most concentrated in Nordrhein-Westfalen (reach 170,009), Bayern (reach 122,945), and Baden-Württemberg (reach 106,264). These three regions account for the largest share of the active audience.
What other brands do eSIM fans also like?
Beyond eSIM itself, the audience over-indexes on Progressive rock (2.08×), Gil Ofarim (1.59×), Eden Lake (6.08×), and Product design (1.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for eSIM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.